Invest $1,000 and you’ll receive one of three results:
The million dollar question is how do you transform all these views into engagements, leads and sales?
A sales funnel is a digital marketing technique. It’s the “ideal” algorithm you intend your customers to experience as they evolve from Prospect to Lead to Customer to Repeat Buyer and brand ambassadors!
Let’s review a popular 6-stage sales funnel that we often use for our Clients:
Before selling anything, you must ensure your prospects are aware of your products/services. A wide range of tactics should be used to reach new prospects:
New prospects know little or nothing about your brand; and are not necessarily ready to buy anything, yet. The main goal for this stage is to NOT SELL. Rather, we want to grab their attention and spark their desire to learn more about you.
Once a prospect clicks your ad, engages with your brand or visits your website, it becomes critically important to retain his attention by creating an amazing buyers journey.
The most popular reasons people stop their Discovery stage are:
It is a true alchemy to place multiple elements, in the proper order, with compelling messaging on your website. After all, you’ve got to educate prospects enough to make them interested in learning more.
When your prospects are interested in your product, they will begin evaluating their true need to buy. Often, they look elsewhere for research material that supports or contradicts their initial opinion.
At this stage, our job is to convince them that you are their best choice; and they absolutely need your product.
Here are a few very useful tactics:
At this stage, a large number of prospects are interested, but still not ready to buy your product.
They might not have the money/accumulating additional resources, waiting for better timing, or simply are not impulsive buyers.
Our goal at this stage is to NOT lose them. How?
The following creative tactics keep real people engaged in real ways:
Example: for comradeweb.com we’re constantly creating new engaging case studies.
At this stage a prospect gives his mental agreement to buy your product and is ALMOST ready click on “Buy now” button. ALMOST.
At this stage there is still a tiny doubt, and a last reassurance is needed. The following tactics works great at this stage:
Example: for checkout at this website’s store: we integrated several reassurance icons such as discreet shipping, free US shipping, etc.
You think the process is over? NO… Not yet!
Now you need to transform your clients into brand ambassadors who will promote your small business!
Make them love your brand:
It’s worth a conversation to set your project apart.
Do you want a marketing plan that fits your individual needs? Let us craft a strategy that drives results to your company based on your objectives.
Please fill out the form to the right, and we will contact you within one business day for a free initial consultation.
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