With so many ways to drive traffic to your website — from Facebook ads to Instagram, Twitter, YouTube, SEO, email, and so much more — it’s a relatively easy practice (however daunting, nonetheless).
While each of these ads can garner thousands of views, impressions, and clicks to your site, we know the ultimate goal — sales. But how do we turn all of our views and clicks into tangible revenue? This is where the sales funnel comes into play.
In its most basic definition, a sales funnel refers to the steps a person must take to become a customer. This effective digital marketing technique is essentially the algorithm that you want prospective customers to experience as they move from a Prospect to Lead to a Customer, and hopefully, a Repeat Buyer or brand ambassador.
With repeat buyers being the ultimate goal as you look to create a stellar customer base, the sales funnel is essential to a company’s long-term success. However, it’s important to take the right steps to properly execute this sales funnel. With our model, the well-designed sales funnel includes six essential stages for ultimate success. These stages are:
With a properly executed sales funnel, you can not only convert leads into paying customers but ones that continue to shop with you through the years. While this isn’t an easy process, it’s incredibly important, and we are here to walk you through every step of the way.
Let’s review each of the six steps to an effective sales funnel!
You can’t sell anything if people aren’t aware of your products or business. Before beginning the sales process, you first need to reach new prospects to build an audience to sell to.
When reaching new prospects, the best tactics include:
Remember, you cannot assume anyone knows about your brand or what you do. Potential prospects are likely to know very little, if anything at all, and won’t be ready to buy until they have a better understanding of your business. For this reason, the awareness stage is not about selling. Instead, focus on engagement — catching the eye of potential customers and enticing them to learn more about your brand or services.
Now that you’ve created awareness and a prospect has engaged with and clicked your ad, visiting your site or further engaging with the brand, it’s time to focus on a stellar buyer’s journey.
The buyer’s journey is essential to keeping the attention of the prospect. However, there are a lot of factors you’re working against. With so many options to choose from, prospects are quick to stop their journey when they notice certain elements or missing must-haves.
Reasons prospects leave at the Discovery stage of the sales funnel are:
Phew, that’s a lot! However, all of these elements are seamlessly integrated into successful websites, and they all work together to create a user-friendly, informative, and engaging experience that carries the Prospect to the next stage.
To be successful in the Discovery stage, we recommend:
So your prospect has successfully passed the discovery stage of the sales funnel. Now, they begin evaluating.
When we talk about evaluation, this refers to the debate the customer has on if they need to buy an item or service. With so many options, many customers will search around, looking to other sites or for any information to support or contradict their initial reaction to buy with you.
At this point, it’s important to convince the customer that you are the right choice, so they stop looking elsewhere and click “add to cart.” To successfully convince your prospective buyer, you’ll need some key tactics to promote success. These include:
Now that you’ve managed any customer concerns, answering the “why to buy,” a large majority of your prospects may still be interested, however are not quite ready to purchase.
There are a few reasons why customers don’t buy immediately. Some like to think about their purchases first (we aren’t all impulse buyers!), while others might not have the funds or are waiting for a better time to shop. However, you don’t want to lose these prospects at this point – and you don’t have to.
To continue to engage prospects, bringing them through the sales funnel and towards a purchase, it’s time to get engaging! We recommend:
With these tactics, you won’t lose the more hesitant customers!
Hurray! You successfully engaged your prospects, and they’ve decided to buy your product. They’ve almost clicked the “buy now” button, but they aren’t quite there yet…what’s next?
At this point, customers need one final push, reassuring them that this purchase will be a smart one. There are a few ways to do this, but the top methods include:
With these methods, you can give the customer the final reassurance they need to finally buy now — a worthwhile final push!
We aren’t done yet!
Now that you’ve secured the first purchase from a customer, it’s time to make them long-time shoppers and brand ambassadors for your business. And why does anyone keep coming back for more? Because they love you!
To make a customer love your brand, cementing you as an essential part of their life or routine, it’s important to:
By continuing the relationship, displaying that you offer ongoing support and information based on purchases, you will effectively show the customer that you’re a trusted business to continue purchasing from. And that completes the sales funnel!
Do you want a marketing plan that fits your individual needs? Let us craft a strategy that drives results to your company based on your objectives.
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