Why Invest in SEO Packages?
SEO is the technical optimization process of improving your website to increase its visibility when customers search for products or services related to business in major search engines.
It boosts audience trust and business credibility, is cost-effective, drives local traffic, and it works. And here is the biggest caveat: If you’re not investing in it, your competitors absolutely are!
Every truly successful business investing in digital marketing implements SEO campaigns to drive revenue. The major reason why so many high-performing businesses opt for SEO packages is that SEO is an ongoing process, not a one-time tactic.
Search engine optimization entails on-page, off-page, local and technical SEO. Its strategies span from website architecture optimization to keyword selection, metadata alignment, content marketing, and more.
Once you start applying SEO to online content, it becomes a permanent part of your digital marketing process. Marketers don’t simply stop adapting to changes in algorithms and online consumer behavior, nor should your business.
Search engine optimization works 24/7. Once a website ranks in the top slot on Google, unless the content becomes outdated or inaccurate, it won’t suddenly drop off.
In this sense, SEO doesn’t really end, so while SEO campaigns may shift in scope and focus, the aim is always continual improvement to achieve peak marketing performance.
It’s much like keeping fit; you have to maintain a healthy exercise routine; otherwise, your fitness levels wane. SEO is the same. Therefore, an SEO package is an essential investment in maintaining your business’s online health.
Our SEO packages include multiple SEO services of varying difficulty, so depending on what needs to be accomplished, the amount of work that goes into each package differs for each client.
Does a Cheaper SEO Package Result in a Lower ROI?
When it comes to eCommerce SEO packages from digital marketing agencies like ours, we deliver the same quality of work and achieve a high ROI regardless of the SEO packages our clients select.
The difference between our advanced and basic SEO packages is merely the level of services and work needed to make substantial improvements.
For example, if your business already has a good SEO strategy that you want to maintain, a basic SEO package might be right for you. However, if you’ve just launched, or you intend to expand your business internationally, you might require an enterprise SEO package.
If there are two things to know about SEO packages, it’s this: Firstly, no worthwhile SEO package is cheap. If an SEO agency quotes a deal that seems too good to be true, it likely is and won’t deliver on its promises.
In these scenarios, cheaper SEO packages result in lower ROI, if any at all. Remember, search engine optimization takes time to show results because you’re working with an ever-changing algorithm.
So, if you are looking at SEO packages, shy away from ones that promise instant results or have SEO pricing below the industry average.
As always, it’s not about selecting the cheapest or most expensive package, but rather choosing the right SEO package that aligns with your business needs and goals.
What Influences SEO Package Prices?
When searching for SEO packages, you’ll come across three varieties: basic, professional, and enterprise. The price range usually reflects the time it will take to optimize your website, as well as the scope of your SEO needs.
Below are common actors that influence the cost of SEO service packages:
Number of Pages
Website pages must contain consistent metadata, and their content should be useful and engaging to readers. It takes a lot of time and painstaking effort to ensure each web page is SEO-friendly.
Obviously, complex websites with many pages will require more time than those websites with just a few. In some cases, an SEO specialist might recommend creating new pages to improve user experience.
Unique content is a ranking factor too, so it’s worth spending time creating material that helps your customers and answers their queries.
The higher the quality of backlinks your website has, the higher your site will rank for relevant keywords in search results. The only challenge is link building (off-page SEO) is notoriously time-consuming.
Ideally, your high-performing SEO strategy has excellent organic links showing Google your website is trustworthy and relevant. Improving link juice entails producing valuable content, implementing a customer review strategy, and developing a PR campaign.
Number and Type of Keywords
The more keywords selected for your SEO campaign, the more time we’ll need to optimize your website for these phrases and then monitor the results.
Conducting extensive keyword and industry research, as well as confirming that the selected keyword satisfies search intent ensures you’re ranking for the right keywords.
Keep in mind each web page needs two to three keywords at a bare minimum. This includes one main keyword and two closely related ones.
Technical Website Performance
If your site has too much content, poor copy, and confusing navigation, its technical SEO process will be more complex, involving both back-end and front-end changes, and possibly a complete redesign.
On the other hand, if your website only needs minor SEO activities to improve content optimization and internal linking, then we’ll simply adjust it to meet Google’s guidelines.
Our SEO strategies can promote a website from any position; however, it is always cheaper and easier to maintain an existing rank than to raise a lower ranking. In other words, if your website already has a respectable ranking, maintaining it costs less.
It’s also possible we’ll have to readjust your target keywords to include long-tail keywords that appeal to your niche and increase rankings. This demands keyword research and A/B testing to determine which keywords produce optimal results.
If you operate in a niche industry with few competitors, it will be easier to improve website position, visibility, and conversions. However, being in a highly competitive business takes more work to outshine competitors.
You’ll require more creative content and backlinks to get a leg up. Businesses with multiple locations also demand increased attention because they have an increased number of pages and content to optimize for local SEO.
Who Can Use SEO Packages?
All types of businesses can benefit from our SEO packages. Even if you’re not technically an eCommerce store, SEO services will give you the lead generation you need to boost sales from users who are searching online for your services.
SEO Packages for eCommerce
eCommerce SEO can differ slightly in optimization needs and approaches. These SEO packages are specifically designed to increase the quality and quantity of traffic for eCommerce businesses, i.e., SEO on a larger scale.
For instance, eCommerce SEO has an increased level of security due to online payment processing, as well as a complex URL structure whereby each product page has a unique one, so consumers know what to expect. With eCommerce, there is also a greater focus on product detail pages and UX checkout processes.
Our SEO packages for eCommerce include unique content, high authority digital PR, and in-depth site optimization. They are explicitly designed to ensure your online store provides a pleasant user experience, is mobile-friendly, and achieves high conversion rates.
SEO Packages for Lead Generation
Comrade’s SEO packages for lead generation focus on improving your ranking in search engine results by targeting your most qualified audience. This means more exposure, more website visits, and ultimately sales.
As such, this package looks at improving keyword selection and content marketing. Additionally, we’ll also clarify who your ideal audience is and what we need to do to engage and convert them.
Because this package is highly specific to your audience’s customer journey, we’ll create marketing materials that reduce churn and increase conversions.
Our lead generation SEO package is ideal for entrepreneurs who want to leverage local SEO to reach customers nearby, as well as professional service-based businesses like law firms, wishing to capitalize on their online market share.
Monthly SEO Packages vs. One-time SEO Packages
Monthly SEO packages are aggressive in nature. They generate significant leads and sales, allowing for a natural, long-term campaign build-up through the development of new and interesting content, and, therefore, require more work and resources.
These retainer packages come at a fixed monthly cost that grants us more leeway to tweak strategies based on what search engines currently reward and rank. So, we can alter your SEO campaign as data changes, resulting in better outcomes.
Our monthly SEO packages ensure there is a dedicated account manager working on your SEO campaign, which means you never have to worry about it. Instead, you’ll reap the benefits of having an in-house SEO team without having to employ anyone.
One-time SEO Packages
While these SEO packages cost less, they are limited. They provide SEO services for a set time, determined by the price your business pays.
The downside is that unless you need a specific thing fixed, like your website’s link structure, the campaign might not run long enough to yield desired results.
Therefore, you’re locked into a marketing model that’s far less flexible.
So, while a one-time SEO package may seem like a great deal, in most cases, it won’t serve you over the long term. At Comrade Web, we prefer generating value by offering higher-end services to help you get the most out of your budget.