Why Invest in SEO Packages?
Investing in our SEO packages is a surefire way to bring your business greater success with higher revenue and increased traffic and lead flow. Below, we’ve broken down exactly what you will see with our SEO services.
SEO is the technical optimization process of improving your website to increase its visibility when customers search for products or services related to business in major search engines.
It boosts audience trust and business credibility, is cost-effective, drives local traffic, and it works. And here is the biggest caveat: If you’re not investing in it, your competitors absolutely are!
Every truly successful business investing in digital marketing implements SEO campaigns to drive revenue. The major reason why so many high-performing businesses opt for SEO packages is that SEO is an ongoing process, not a one-time tactic.
Search engine optimization entails on-page, off-page, local and technical SEO. Its strategies span from website architecture optimization to keyword selection, metadata alignment, content marketing, and more.
Once you start applying SEO to online content, it becomes a permanent part of your digital marketing process. Marketers don’t simply stop adapting to changes in algorithms and online consumer behavior, nor should your business.
Search engine optimization works 24/7. Once a website ranks in the top slot on Google, unless the content becomes outdated or inaccurate, it won’t suddenly drop off.
In this sense, SEO doesn’t really end, so while SEO campaigns may shift in scope and focus, the aim is always continual improvement to achieve peak marketing performance.
It’s much like keeping fit; you have to maintain a healthy exercise routine; otherwise, your fitness levels wane. SEO is the same. Therefore, an SEO package is an essential investment in maintaining your business’s online health.
Our SEO packages include multiple SEO services of varying difficulty, so depending on what needs to be accomplished, the amount of work that goes into each package differs for each client.
Our SEO package pays for itself, and the math is simple: more traffic translates to more sales.
According to a study, 71% of searches result in a page-one organic click. Given this statistic, you can feel confident that if your website is ranked on that first page of results, it will likely be clicked on; and when your clicks increase, so do leads and conversions.
But getting on that first page requires a comprehensive SEO campaign. When your SEO strategy is effective, your site will rank higher on Google and you’ll see more traffic. That’s why investing in our SEO packages is worth it: more people visiting your website means a greater number of conversions and greater revenue. With the right marketing partner, your revenue will far surpass the amount you’re investing in SEO.
Not to mention, unlike PPC campaigns and other advertising efforts, SEO does not require you to pay for each click, and therefore the success of your investment isn’t limited.
2. You Will Get “Warm Leads” That Are Looking For Your Product or Service
Our SEO packages are an excellent way to bring in warm leads, which are leads that are already “warmed up” and looking for services or products like those you provide.
How does that work? SEO is designed to work with your clients’ intent in mind, structured to bring in new customers based on the purpose of current clients’ searches. That means that when you invest in a targeted SEO strategy that prioritizes user intent, you will see more and more prospective clients, or warm leads, that are already searching for services and products like yours coming to your website.
3. Local Visibility
A large part of our SEO campaign strategy is local SEO, a form of optimization that focuses on bringing your business clients located in your region. When prospects Google things like “electrical engineers near me” or “personal injury lawyer Chicagoland,” it’s essential that your site is visible to them.
That’s why we update and monitor your Google My Business profile, filling it with your business information, clear photos and videos of your services or products, and helpful reviews. On top of that, SEO involves creating location pages that make it even easier for future clients to find your business.
4. Brand Trust and Authority
Before you buy something, you need to research it. You scour websites and reviews until you find the right product to meet your needs from a brand you feel you can trust.
The same goes for your clients. When a prospective customer is researching, your brand must be a top competitor; and the way to get there is with brand exposure and confidence. Without that exposure, your brand will lose authority, and thus clients or customers will lose trust in it and you.
With the right SEO package, not only will you have an effective and appealing web presence, but that presence will build brand confidence and authority in the eyes of your clients.
5. Outshine Your Competition
Have you noticed your competitors getting more clients than you? If your competitors are showing up ahead of you in search results or bringing in more business, chances are they’re investing in SEO. And that means you need to do the same. If you are not actively marketing your business with SEO, you become less relevant, fall behind, and most importantly, lose out on countless sales opportunities.
To stay competitive in this day and age, investing in proper SEO is an absolute must. You can’t showcase your superior products or services if your competitors are getting there first.
6. Substantially Improved ROI
Security is first and foremost when investing in anything, and SEO offers that. Based on our extensive experience, SEO results in the highest ROI of all the marketing methods. When you invest in our SEO packages, you will always know exactly what your return on investment is, and you can be sure that you have made a sound decision that will pay off in the long run.
Which SEO Package Is Right for My Business?
Comrade offers three packages, each reflecting the time it will take to optimize your website, as well as the scope of your SEO needs. The first is Steady Growth, the second is Faster Growth, and the last is Full Speed Growth. The price range usually reflects the time it will take to optimize your website, as well as the scope of your SEO needs.
By no means less effective than the others, the Steady Growth package is ideal for businesses looking for local exposure and to maintain a stable upwards trajectory in business.
Fantastic for quick business growth, the Faster Growth plan utilizes a number of SEO strategies to build a competitive advantage.
Full Speed Growth
There’s no better way to rise in rankings, growth, and revenue than with our largest package, a comprehensive Full Speed Growth package designed to bring you results as quickly as possible.
It depends on your goals and overall marketing budget: If you’re investing mainly in SEO (from various Marketing channels) and have high expectations from the SEO campaign, we suggest choosing Faster and Full speed packages. With these packages, you will get a lot more deliverables included in your SEO service, and as a result, your website’s visibility and search results will be achieved faster.
Your competition: If you’re in a highly competitive market and your competitors have already invested thousands of dollars in SEO for a long time, we will need to catch up and eventually overtake them. In this case, we also need a lot more deliverables to catch up.
Below are common factors that influence the cost of SEO service packages:
Number of Pages
Website pages must contain consistent metadata, and their content should be useful and engaging to readers. It takes a lot of time and painstaking effort to ensure each web page is SEO-friendly.
Obviously, complex websites with many pages will require more time than those websites with just a few. In some cases, an SEO specialist might recommend creating new pages to improve user experience.
Unique content is a ranking factor too, so it’s worth spending time creating material that helps your customers and answers their queries.
The higher the quality of backlinks your website has, the higher your site will rank for relevant keywords in search results. The only challenge is link building (off-page SEO) is notoriously time-consuming.
Ideally, your high-performing SEO strategy has excellent organic links showing Google your website is trustworthy and relevant. Improving link juice entails producing valuable content, implementing a customer review strategy, and developing a PR campaign.
Number and Type of Keywords
The more keywords selected for your SEO campaign, the more time we’ll need to optimize your website for these phrases and then monitor the results.
Conducting extensive keyword and industry research, as well as confirming that the selected keyword satisfies search intent ensures you’re ranking for the right keywords.
Keep in mind each web page needs two to three keywords at a bare minimum. This includes one main keyword and two closely related ones.
Technical Website Performance
If your site has too much content, poor copy, and confusing navigation, its technical SEO process will be more complex, involving both back-end and front-end changes, and possibly a complete redesign.
On the other hand, if your website only needs minor SEO activities to improve content optimization and internal linking, then we’ll simply adjust it to meet Google’s guidelines.
Our SEO strategies can promote a website from any position; however, it is always cheaper and easier to maintain an existing rank than to raise a lower ranking. In other words, if your website already has a respectable ranking, maintaining it costs less.
It’s also possible we’ll have to readjust your target keywords to include long-tail keywords that appeal to your niche and increase rankings. This demands keyword research and A/B testing to determine which keywords produce optimal results.
If you operate in a niche industry with few competitors, it will be easier to improve website position, visibility, and conversions. However, being in a highly competitive business takes more work to outshine competitors.
You’ll require more creative content and backlinks to get a leg up. Businesses with multiple locations also demand increased attention because they have an increased number of pages and content to optimize for local SEO.
Who Can Use SEO Packages?
All types of businesses can benefit from our SEO packages. Even if you’re not technically an eCommerce store, SEO services will give you the lead generation you need to boost sales from users who are searching online for your services.
SEO Packages for Ecommerce
eCommerce SEO can differ slightly in optimization needs and approaches. These SEO packages are specifically designed to increase the quality and quantity of traffic for eCommerce businesses, i.e., SEO on a larger scale.
For instance, eCommerce SEO has an increased level of security due to online payment processing, as well as a complex URL structure whereby each product page has a unique one, so consumers know what to expect. With eCommerce, there is also a greater focus on product detail pages and UX checkout processes.
Our SEO packages for eCommerce include unique content, high authority digital PR, and in-depth site optimization. They are explicitly designed to ensure your online store provides a pleasant user experience, is mobile-friendly, and achieves high conversion rates.
SEO Packages for Lead Generation
Comrade’s SEO packages for lead generation focus on improving your ranking in search engine results by targeting your most qualified audience. This means more exposure, more website visits, and ultimately sales.
As such, this package looks at improving keyword selection and content marketing. Additionally, we’ll also clarify who your ideal audience is and what we need to do to engage and convert them.
Because this package is highly specific to your audience’s customer journey, we’ll create marketing materials that reduce churn and increase conversions.
Our lead generation SEO package is ideal for entrepreneurs who want to leverage local SEO to reach customers nearby, as well as professional service-based businesses like law firms, wishing to capitalize on their online market share.
How to Choose a Suitable SEO Package
If you have a business website or eCommerce platform, you presumably want to get found online. And, our guess is, you’re hoping people who discover you via the internet will convert into paying customers.
For this to happen, you need to invest in SEO. Except perhaps you lack the expertise or don’t have the time. This is where search engine optimization packages can streamline your digital marketing process. You leave it to experts, like us, so you can get on with business.
The best SEO package is the one that works for your company. While there are baseline requirements, SEO intricacies depend on your company’s objectives and the state of its current SEO campaigns.
Determine Your Company Goals
A lack of attention to SEO goals may impede long-term marketing efforts. It can also result in paying for generalized SEO services that keep sales ticking over but fail to help your business reach its full potential.
To avoid wasting time and money, you must determine exactly what you want to accomplish by hiring an SEO team.
Research SEO Agencies
The SEO agency you partner with should have a good track record of working with clients like you. Their expert SEO team must understand your KPIs and present a clear strategy to achieve them. More than that, you need an SEO team that understands which SEO tactics will help you dominate search engine results and obtain valuable leads for your business.
Monthly SEO Packages vs. One-time SEO Packages
Monthly SEO packages are aggressive in nature. They generate significant leads and sales, allowing for a natural, long-term campaign build-up through the development of new and interesting content, and, therefore, require more work and resources.
These retainer packages come at a fixed monthly cost that grants us more leeway to tweak strategies based on what search engines currently reward and rank. So, we can alter your SEO campaign as data changes, resulting in better outcomes.
Our monthly SEO packages ensure there is a dedicated account manager working on your SEO campaign, which means you never have to worry about it. Instead, you’ll reap the benefits of having an in-house SEO team without having to employ anyone.
One-time SEO Packages
While these SEO packages cost less, they are limited. They provide SEO services for a set time, determined by the price your business pays.
The downside is that unless you need a specific thing fixed, like your website’s link structure, the campaign might not run long enough to yield desired results.
Therefore, you’re locked into a marketing model that’s far less flexible.
So, while a one-time SEO package may seem like a great deal, in most cases, it won’t serve you over the long term. At Comrade, we prefer generating value by offering higher-end services to help you get the most out of your budget.
Does a Cheaper SEO Package Result in a Lower ROI?
We recommend the most suitable SEO package for our clients based on their goals and competition, not just cost. No matter what, we deliver quality work and a high ROI, but the speed at which you see your results will depend on the package you have chosen. The larger the package, the more we will deliver within a month. This will ultimately improve your website visibility much faster than with a more basic package.
For example, if your business already has a good SEO strategy that you want to maintain, a basic SEO package might be right for you. However, if you’re established but intend to expand your business to further regions, or grow your product lines or services, you might require an enterprise SEO package.
If there is one thing to know about SEO packages, it’s this: No worthwhile SEO package is cheap. If an SEO agency quotes a deal that seems too good to be true, it likely is and won’t deliver on its promises.
In these scenarios, cheaper SEO packages result in lower ROI, if any at all. Remember, search engine optimization takes time to show results because you’re working with an ever-changing algorithm.
So, if you are looking at SEO packages, shy away from ones that promise instant results or have SEO pricing below the industry average.
As always, it’s not about selecting the cheapest or most expensive package, but rather choosing the right SEO package that aligns with your business needs and goals.