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Web Design for Home Services

A website that books more jobs.

Custom websites engineered to convert β€” designed exclusively for home services contractors by Comrade. You own it outright, no lock-in.

Video frame
Contractor sites launched
130+
since 2008
Median revenue lift
76%
year-one
Median website ROI
8.2Γ—
tracked in Growth Portal
6Γ—
Inc. 5000
Fastest-Growing Companies

Year 1 median results. Tracked through Growth Portal against total marketing investment. Results vary by market, competition level, and starting position.

The problem

Your website is probably costing you jobs.

Most contractor websites were built years ago, by an agency that didn't get the trades. Here's what that looks like β€” and why it matters.

< 2%

of visitors actually call or book on the average contractor site.

Traffic is expensive. If 98 out of 100 visitors leave without contacting you, every dollar spent on ads, SEO, and content is mostly wasted. Conversion is the multiplier on your entire marketing budget.

i
WordStream Home Services Conversion Rate Benchmarks, 2025
3Γ—

of Google searches now show an AI-generated answer β€” most contractor sites don't appear in them.

ChatGPT, Perplexity, and Google AI Overviews are reshaping how homeowners find contractors. Sites without proper schema markup, topical authority, and structured content are invisible to the new AI-powered search landscape.

i
BrightEdge AI Search Visibility Report, 2025
GEO
12+

identical-looking contractor sites appear on every search results page.

Stock photos, generic layouts, copy that says 'quality work at fair prices' β€” homeowners can't tell you apart. When you look like everyone else, price becomes the only differentiator. That race has no winner.

i
Internal Comrade analysis of contractor SERP results, 2025
The bottom line

Contractors who invest in a purpose-built website typically see a 2–4Γ— lift in qualified leads. Not because the design is pretty. Because every element was built to convert.

Results

Before & after: real contractor websites.

Every site we build replaces something that was costing the client jobs. Here's what the transformation looks like.

What you get

Everything included. No upsells.

Here's exactly what's in every Comrade website build. No surprise invoices.

14
Deliverables, flat-rate
Flat-rate, fully scoped
  • Custom design β€” no templates, no theme reskinning
  • Built on Webflow or WordPress (we recommend the best fit)
  • Up to 2 rounds of design revisions
  • Custom copywriting by our home services writers
  • Custom graphics & visual assets designed for your brand
  • Mobile-first responsive design across every breakpoint
  • Foundational SEO β€” schema, meta, headings, image opt, sitemap
  • Lead form & quote-request integration
  • Click-to-call & sticky mobile CTAs
  • GA4 + GTM + conversion tracking setup
  • Browser & device QA across all major platforms
  • Hosting, security, and SSL setup
  • Editor training so your team can update content
  • 30 days of post-launch support & bug fixes
AI Optimization Plans

Structured Programs to Own AI Search

Every plan includes baseline auditing, structured monitoring across all five major AI platforms, and the content + authority work that drives citations.

Website Only

A standalone build with no SEO commitment required. Add SEO, PPC, or content marketing anytime.

Starting at$599 /mo for 24 months
What's included:
  • Custom website (Webflow or WordPress)
    Included
  • 90 day build timeline
    βœ“
  • Foundational SEO setup
    Not ongoing
  • Hosting, security, maintenance (24 mo)
    Included
  • Copywriting / content production Priced per page. Or supply your own β€” we work with either.
    Add-on
  • You own the website after 24 months
    100%
Get a Standalone Quote

No lock-in. Ever.

Some agencies hold your website hostage if you leave. We don't. Whichever path you choose, your site is fully your property the moment it's paid off. Webflow or WordPress access, source files, content rights β€” all yours.

Process

From kickoff to launch in 90 days.

A clear, milestone-driven process so you always know where we are β€” and what's next. No black-box agencies. No "we'll get back to you."

01
Week 1

Discovery

Kickoff call + business deep-dive
Audience mapping
Competitor analysis
Success metrics defined
02
Week 2

Strategy

Sitemap + content strategy
Conversion architecture
Page-level content planning
Your sign-off before design
03
Weeks 3–5

Design

Custom design from scratch
Up to 2 revision rounds
You approve before we code
Mobile reviewed every round
04
Weeks 6–8

Build

Dev on Webflow or WordPress
Content entry + copywriting
Integrations + tracking setup
Forms, CTAs, analytics live
05
Week 9

QA

3-stage internal QA
Functionality Β· browsers Β· devices
Pre-launch review with you
Redirects + SEO setup
06
Weeks 10–12

Launch

Go-live + 301 redirects
Post-launch monitoring
Editor training session
30-day bug-fix window

Timeline depends on content readiness, revision cycles, and client approval & communication turnaround. We commit to a specific launch date in your kickoff call.

The fix

The Revenue Engine Website.

Not a brochure. Not a portfolio piece. A lead-generating system that integrates with your SEO, PPC, and Growth Portal β€” designed by people who only build for home services.

Convert

Built to convert

Every section, CTA, and form is engineered around one question: will this homeowner book? CRO best practices baked in from day one.

Mobile

Built for mobile

60% of contractor traffic is mobile. We design mobile-first β€” fast taps, click-to-call, sticky CTAs β€” so emergency searchers convert on the spot.

SEO

Built for Google

SEO foundation built into the structure: schema, page speed, local optimization, content hierarchy. Your site ranks because it was built to rank.

Platform

Built on the right platform

Webflow by default for speed and design control. WordPress when it's the right fit for your team. Either way, the site is built to perform.

Scale

Built to scale

30 location pages next quarter? A new service line? A landing page for a Google Ads campaign? The site is built to grow without rebuilding.

Ownership

Built for you to own

No lock-in. No hostage clauses. The moment your site is paid off, it's 100% yours β€” source files, hosting access, content rights, all of it.

Who we work with

Specialized for Contractors. Built for Results.

We only work with home services contractors β€” it's all we've done for 17+ years. That focus shows up in every trade we serve.

Our sweet spot: Owner-operated home services businesses doing $1M–$20M in revenue who are serious about turning their website into their best salesperson β€” not looking for the cheapest option.

Why Comrade

We're not the cheapest.
We're the most accountable.

Your website is make-or-break. In seconds, homeowners decide whether to call or close the tab. You need a team that treats that decision seriously.

01

Home Services Only

We don't split our attention. Every strategy, every campaign, every piece of content is built for contractors.

02

17+ Years in Business

Founded in 2008. 100+ team members. USA-based. We've been through every algorithm update and every AI shift, from Panda and Penguin to AI Overviews and GEO.

03

Conversion-First Design

We don't design to win awards. We design to book jobs. Every layout decision is tested against one metric: does this turn a visitor into a caller? That's the whole game.

04

You Own Everything

Website, content, data, leads β€” all yours from day one. We don't hold sites hostage or use lock-in clauses. The moment your site is paid off, it's 100% yours.

05

No Long-Term Contracts

We earn your business every month on the SEO partnership. Our retention rate is high because the results speak for themselves β€” not because you're locked in.

06

Senior Talent, Start to Finish

80+ years of combined expertise. Every site is touched by senior designers, writers, and strategists β€” not junior hand-offs reading from a playbook.

Ivan Vislavskiy with the CDM team
A Note from Our Founder

Contractors deserve a website that actually works for their business β€” not a template that looks like every other site on page one. We've spent 17 years figuring out what converts homeowners into booked jobs, and we build that knowledge into every project from day one.

Ivan Vislavskiy
Founder & CEO, Comrade Digital Marketing
Recognized as a Leading Web Design Agency
ExpertiseClutchClutchGoogle PartnerSemrushWebflow Certified Partner
What clients say

Real businesses. Real AI results.

4.8
Google Β· 100+ reviews
4.8
Clutch Β· 66 reviews
4.8
Facebook Β· 22 reviews
4.4
Trustpilot Β· 22 reviews
4.9
G2
G2 Β· 7 reviews
Questions, answered honestly

The questions everyone is asking about AI search.

Don't see your question? We'll answer it on the call, no sales pitch required.

Two paths. If you’re partnering with us on SEO for 12 months, the website is included at $0 build cost. If you want a standalone website, it’s $599/month for 24 months β€” total of $14,376 β€” and the site is fully yours after that.

60 to 90 days from kickoff to launch, depending on content readiness and revision cycles. We commit to a specific launch date in your kickoff call.

We default to Webflow because it’s faster, more secure, and easier for our designers to fine-tune for conversions. WordPress is the right call if you’re already on it and have a team that knows the backend. We recommend the best platform during discovery β€” no upcharge either way.

Yes. The moment your site is paid off, it’s 100% your property β€” source files, platform access, content rights, all of it. No hostage clauses, no exit fees.

Yes. Migration, content transfer, and 301 redirects are all included in the build β€” no extra cost. Your SEO equity is preserved.

Yes. Both Webflow and WordPress come with editor training. Most contractors find Webflow’s editor easier to use, but you’ll be able to update text, images, and pages on either platform.

Everything you need to launch: copywriting, photography support, mobile optimization, SEO foundation, lead forms, tracking setup, hosting, SSL, redirects, browser QA, and 30 days of post-launch support.

Yes. Our home services copywriters handle every page. We’ll interview you to capture your voice and expertise β€” you don’t need to write a word.

We can work with what you have, source stock that doesn’t look like stock, or coordinate a local photo shoot. We’ll figure it out together in discovery.

30 days of bug fixes and tweaks at no extra cost. After that, hosting, security, and maintenance continue under the package terms (free with SEO partnership, included for 24 months on standalone).

You take the website with you. No penalty, no exit fee. The site is yours.

Because specialization wins. We’ve spent 17+ years learning what converts homeowners β€” and what doesn’t. A generalist agency takes 6 months to learn what we already know.

Let's build it

Let's build you a website that actually works.

Book a free 30-minute call. We'll review your current site and show you exactly what's holding it back.

What happens next
SWOT analysis of your current website
Competitor comparison in your local market
Conversion blockers, mobile issues, and SEO gaps identified
Custom proposal with a clear plan and pricing
No pressure β€” the audit is yours either way