Custom websites engineered to convert β designed exclusively for home services contractors by Comrade. You own it outright, no lock-in.
Year 1 median results. Tracked through Growth Portal against total marketing investment. Results vary by market, competition level, and starting position.
Most contractor websites were built years ago, by an agency that didn't get the trades. Here's what that looks like β and why it matters.
of visitors actually call or book on the average contractor site.
Traffic is expensive. If 98 out of 100 visitors leave without contacting you, every dollar spent on ads, SEO, and content is mostly wasted. Conversion is the multiplier on your entire marketing budget.
of Google searches now show an AI-generated answer β most contractor sites don't appear in them.
ChatGPT, Perplexity, and Google AI Overviews are reshaping how homeowners find contractors. Sites without proper schema markup, topical authority, and structured content are invisible to the new AI-powered search landscape.
identical-looking contractor sites appear on every search results page.
Stock photos, generic layouts, copy that says 'quality work at fair prices' β homeowners can't tell you apart. When you look like everyone else, price becomes the only differentiator. That race has no winner.
Contractors who invest in a purpose-built website typically see a 2β4Γ lift in qualified leads. Not because the design is pretty. Because every element was built to convert.
Every site we build replaces something that was costing the client jobs. Here's what the transformation looks like.
Every plan includes baseline auditing, structured monitoring across all five major AI platforms, and the content + authority work that drives citations.
12-month SEO engagement β our most popular path. Full website build plus ongoing SEO that compounds.
A standalone build with no SEO commitment required. Add SEO, PPC, or content marketing anytime.
Some agencies hold your website hostage if you leave. We don't. Whichever path you choose, your site is fully your property the moment it's paid off. Webflow or WordPress access, source files, content rights β all yours.
A clear, milestone-driven process so you always know where we are β and what's next. No black-box agencies. No "we'll get back to you."
Timeline depends on content readiness, revision cycles, and client approval & communication turnaround. We commit to a specific launch date in your kickoff call.
Not a brochure. Not a portfolio piece. A lead-generating system that integrates with your SEO, PPC, and Growth Portal β designed by people who only build for home services.
Every section, CTA, and form is engineered around one question: will this homeowner book? CRO best practices baked in from day one.
60% of contractor traffic is mobile. We design mobile-first β fast taps, click-to-call, sticky CTAs β so emergency searchers convert on the spot.
SEO foundation built into the structure: schema, page speed, local optimization, content hierarchy. Your site ranks because it was built to rank.
Webflow by default for speed and design control. WordPress when it's the right fit for your team. Either way, the site is built to perform.
30 location pages next quarter? A new service line? A landing page for a Google Ads campaign? The site is built to grow without rebuilding.
No lock-in. No hostage clauses. The moment your site is paid off, it's 100% yours β source files, hosting access, content rights, all of it.
We only work with home services contractors β it's all we've done for 17+ years. That focus shows up in every trade we serve.
750% more leads in 6 months.
Kitchen, bath & full-home jobs secured.
Consistent booked installs, year-round.
Captured construction-ready leads in local markets.
More high-intent calls, less downtime.
The first call for residential & commercial work.
Consistent premium project leads.
Better bids and higher-margin projects.
Our sweet spot: Owner-operated home services businesses doing $1Mβ$20M in revenue who are serious about turning their website into their best salesperson β not looking for the cheapest option.
Your website is make-or-break. In seconds, homeowners decide whether to call or close the tab. You need a team that treats that decision seriously.
We don't split our attention. Every strategy, every campaign, every piece of content is built for contractors.
Founded in 2008. 100+ team members. USA-based. We've been through every algorithm update and every AI shift, from Panda and Penguin to AI Overviews and GEO.
We don't design to win awards. We design to book jobs. Every layout decision is tested against one metric: does this turn a visitor into a caller? That's the whole game.
Website, content, data, leads β all yours from day one. We don't hold sites hostage or use lock-in clauses. The moment your site is paid off, it's 100% yours.
We earn your business every month on the SEO partnership. Our retention rate is high because the results speak for themselves β not because you're locked in.
80+ years of combined expertise. Every site is touched by senior designers, writers, and strategists β not junior hand-offs reading from a playbook.
Contractors deserve a website that actually works for their business β not a template that looks like every other site on page one. We've spent 17 years figuring out what converts homeowners into booked jobs, and we build that knowledge into every project from day one.
Don't see your question? We'll answer it on the call, no sales pitch required.
Two paths. If youβre partnering with us on SEO for 12 months, the website is included at $0 build cost. If you want a standalone website, itβs $599/month for 24 months β total of $14,376 β and the site is fully yours after that.
60 to 90 days from kickoff to launch, depending on content readiness and revision cycles. We commit to a specific launch date in your kickoff call.
We default to Webflow because itβs faster, more secure, and easier for our designers to fine-tune for conversions. WordPress is the right call if youβre already on it and have a team that knows the backend. We recommend the best platform during discovery β no upcharge either way.
Yes. The moment your site is paid off, itβs 100% your property β source files, platform access, content rights, all of it. No hostage clauses, no exit fees.
Yes. Migration, content transfer, and 301 redirects are all included in the build β no extra cost. Your SEO equity is preserved.
Yes. Both Webflow and WordPress come with editor training. Most contractors find Webflowβs editor easier to use, but youβll be able to update text, images, and pages on either platform.
Everything you need to launch: copywriting, photography support, mobile optimization, SEO foundation, lead forms, tracking setup, hosting, SSL, redirects, browser QA, and 30 days of post-launch support.
Yes. Our home services copywriters handle every page. Weβll interview you to capture your voice and expertise β you donβt need to write a word.
We can work with what you have, source stock that doesnβt look like stock, or coordinate a local photo shoot. Weβll figure it out together in discovery.
30 days of bug fixes and tweaks at no extra cost. After that, hosting, security, and maintenance continue under the package terms (free with SEO partnership, included for 24 months on standalone).
You take the website with you. No penalty, no exit fee. The site is yours.
Because specialization wins. Weβve spent 17+ years learning what converts homeowners β and what doesnβt. A generalist agency takes 6 months to learn what we already know.
Book a free 30-minute call. We'll review your current site and show you exactly what's holding it back.