Why Digital Marketing Strategy Development Is a Good Way to Start?
In the digital age, marketing your brand without a digital marketing strategy is barely a marketing campaign at all.
With many turning to digital strategies and services, a digital strategy is the best way to overcome challenges and seize all opportunities amongst the overwhelming amount of other businesses in your field. By focusing on a digital marketing strategy, you are able to target specific audience segments, while consistently updating your campaign to get the best results.
Sure, it’s easy to rely on the old marketing strategy methods, but without digital marketing, you’ll only take your business so far. To take hold of today’s digital marketing strategies, Comrade Digital Marketing Agency has the expertise to drive your success.
Providing Digital Marketing services to businesses and eCommerce stores since 2008
175%AVERAGE SEO TRAFFIC INCREASE AFTER 1 YEAR
240+SEO PROJECTS COMPLETED
*Average results generated for our clients
65%AVERAGE ROI INCREASE FROM SEO
35%CONVERSION RATE INCREASE
“In an increasingly digitized world, a well-executed online marketing strategy is the key to success for entrepreneurs and business.”
There's a lot that goes into a good digital marketing strategy. When looking for a partner to help with your digital marketing campaign, it's important that they are masters of all of the services below to provide you with the best possible marketing strategy. Here's what you need to consider.
Any reputable marketing company will run a digital marketing audit for your website. With this audit, you will receive transparent results that help give some insight into website issues and technical processes. On top of that, by using advanced SEO audit tools, our team at Comrade Web Agency is able to ensure that all the details of your campaign and any recommendations made will best serve your business.
Analysis of Current KPIs and Their Setup
KPI, or key performance indicator, is one of the key measures used to determine the performance of your digital marketing plan. A great marketing agency will determine the KPIs, setting targets and milestones for your campaign to reach in order to judge throughout the process how it’s doing and if it is truly meeting your goals.
Another key element of your digital marketing strategy is the development of an SEO strategy. SEO, or search engine optimization, is used within your website in order to improve your standing on search engines, ensuring you are at the top of the results. This is not only important for research results, but improving your website accessibility in order to expand your company, too.
An effective SEO keyword strategy will help you reach your target audience and expand your market reach. In addition to using advanced SEO audit and keyword research tools, our SEO website audit and strategy team analyzes search terms based on user intent to determine top-performing keywords related to your brand. Our keyword research team understands that keyword research is crucial to both your SEO content strategy as well as the rest of your web optimization efforts. To ensure our SEO keyword strategy is credible and backed by research, we conduct a site audit for every site we optimize.
ADV Strategy Development
In order to promote your services and products, you need a partner that offers both organic and paid search engine strategies to attract new customers. At Comrade Web Agency, we not only implement paid advertising, but pair it with SEM strategy creation and social media marketing to optimize results.
Many businesses operate within the ecommerce marketplace, but very few fully understand the potential, demands, and limitations. When building an eCommerce strategy, it’s important to choose a marketing agency with experience with ecommerce optimization, allowing you to solidify your social media presence while building your e-commerce business with different development strategies, like eCommerce SEO and web design, plus PPC.
Marketplace Strategy Development
If you’re an ecommerce store that utilizes third-party retailers, like Amazon, standing out from their hoards of products can be a challenge. For this reason, it’s important to partner with an agency that has experience developing a branding strategy and online marketplace advertising plans while adhering to all marketplace standards.
Looking to draw in a local customer base? You may not realize it, but this requires an entirely different strategy than appealing to the vaster online marketplace. Creating a targeted local strategy that brings your neighbors to your store or services takes careful calculation, something Comrade has extensive experience with, creating targeted local SEO strategies that truly show results.
International marketing strategy
Digital marketing gives us the unique ability to target audiences from far and wide, whether they are in our own backyard or across an ocean. However, appealing to such a wide audience takes expertise, and is something Comrade can develop on your behalf for a killer international marketing strategy.
Complimentary Digital Marketing Audit
Our Digital Marketing experts will analyze your website and provide a comprehensive report with issues, opportunities and tips for improvement.
Providing The Best Digital Marketing Services to Solve Your Problems
With Comrade's help, Dr. Coleman Kraff, a pioneer in LASIK surgery, has grown his patient base and online presence. Through SEO, content marketing, paid marketing, and social media marketing, we leverage the institute's high-caliber reputation.
Thanks to aggressive, long-term online marketing strategies involving content, SEO, paid ads, and more, a Chicago-based granite and stone fabricator now leads the national market in online traffic rankings.
Comrade has grown its online presence and client roster with our comprehensive online marketing services over the last five years, working with Barr & Young, a premier estate litigation firm in Northern California.
Quadwall's drive to succeed has only been fueled by Northwest Indiana's competitive real estate market, and Comrade is ready to help this client realize their objectives. Based on a solid SEO foundation, our online marketing specialists developed a sleek, high-performance website. The number of Indiana realtors has increased as a result of Quadwalls' efforts.
332 clients and counting rely on Comrade Marketing Agency
As a company with extensive experience and consulting, Comrade Digital Marketing Agency has demonstrated their dedication to digital marketing. Comrade's attentiveness and preparation are highly praised by internal stakeholders for the client. The customer can expect a responsive partner.
Jo Ann Golbeck
COO / Black Hawk Supply
As a result of the revamped website, traffic has increased, leads have converted, and sales have increased, all of which meet the expectations of the internal team. With an effective workflow, Comrade Digital Marketing Agency is a quick-working and efficient internet marketing company. Professionalism, drive, and knowledge are the hallmarks of the team.
CMO / American Tent
As the engagement progressed, website traffic and ROI have increased as well as leads generated for the company. With well-structured task management, the vendor offers a comprehensive, research-backed approach. Their dedication to helping stakeholders succeed goes above and beyond what is expected of them.
COO / The International Kitchen
Our new website did not appear on Google due to major problems with digital marketing. It took Comrade less than four months to turn things around for us. They are easily and sincerely recommended. Thanks Comrade!
The cost of our digital marketing development services depends on a few factors as we curate your unique digital marketing plan. From how aggressive you want your campaign to be, to how wide you want to reach and how many elements you want to incorporate, from website improvements to social media ads, we customize our costs to your needs.
With our custom-designed packages, our prices typically range from $1,500 to $6,500 per month. And with an average ROI for SEO campaigns ranging from $3.75 to $7+ for every $1 spent, the cost goes towards your long-term success. Ultimately, digital marketing campaigns serve as an investment in your future.
How Our Digital Marketing Strategy Development Services Work
With custom digital marketing strategies and a whole host of solutions to solve your company’s needs, we pull on a number of tools to achieve your goals. Depending on your digital marketing needs, budget, and capacity, the components we rely on include everything from website audits, to SEO strategy development, and eCommerce strategies.
What Is Digital Strategy Development?
In order to help you get the most out of your digital-focused marketing tactics, Comrade relies on a number of different strategies and solutions, incorporating the latest technology, to achieve premium results. Depending on your goals, our digital marketing strategy components include:
Auditing your site is essential to a successful SEO marketing strategy. At Comrade, we work to perform an in-depth website audit to help find your company’s strengths, weaknesses, opportunities, and any potential threats (SWOT). In order to do this, we perform a market gap analysis, as well as a website SEO analysis, security audit, and a competitor audit. Our professional website auditors will work to find any duplicate content that harms your performance, as well as improper SEO practices or backlink profiles.
Analysis of Current KPIs and Their Setup
KPI, or Key Performance Indicators, are quantifiable goals that will help you measure and track your success. At Comrade Digital Marketing Agency, we will work with you to define these goals and share how we will measure them. KPIs can include everything from improving engagement and site visits to the click-through rate, open rate, and conversions. Depending on your goals, we will utilize elements like Google AdWords to track success.
SEO Strategy Development
To boost your customer base and foster strong relationships with your consumers, our experts at Comrade Web Agency will create an SEO strategy specific to your needs. We start by running an SEO site audit to understand both on and off-page strategies to improve. Additionally, we measure and track SEO success, using this information to formulate a plan to help increase your leads, volume, traffic, and conversions, all while adhering to Google standards and SEO best practices.
ADV Strategy Development
On top of utilizing SEO, we additionally will develop your ADV strategy, ensuring that your business, product, or service is properly positioned with the best messaging to relate to your target audience. Properly placing your digital strategy is one thing, but developing what it should say and the tactics is just as important as where consumers see it. We will work with you to get the right message across to the correct audience.
Ecommerce Strategy Development
For access to a wide range of eCommerce solutions, utilize our e-commerce marketing services at Comrade. Our solutions include initial SEO site audits, reviews of your product pages, and potential market expansion opportunities. Our experts explore options across the web, utilizing everything from email marketing, to paid search strategies, and social media marketing to promote your business to new customers.
Marketplace Strategy Development
As an eCommerce business, marketing your goods in the marketplace is essential to your digital marketing campaign. This involves creating a strategy for different outlets, such as Amazon or other third-party retailers, ensuring you are competitive with other products or services similar to your own. We will develop a PPC strategy to accompany this, ensuring you reach your target audience segments, appealing to their interests and behavior.
Local SEO Strategy Development
Local search engine optimization is the practice of making your company and services visible on specific geographical-related searches. With Local SEO, our team at Comrade will not only increase your online visibility but utilize local keywords and compare to your local competition in order for you to increase traffic and sales as you rank higher than your competitors.
International Marketing Strategy
Broadening your local SEO strategy, we additionally provide international marketing strategy solutions. Our team at Comrade is skilled at creating a number of different targeted campaigns, appealing to your potential new customers, no matter their location. This way, you can garner a wider audience and customer base based on our key research and optimization tactics.
Working without Strategy vs Using Strategy
Digital marketing has become an industry staple, yet that doesn’t mean just any ad or keyword will help drive results.
In an incredibly over-saturated digital age, and with so many different people scrolling the web, cultivating a calculated, specific strategy is essential to boosting your business. Posting an ad here and there may get you a few more customers, but the key to long-term success is in the strategy.
When it comes to standing out from your competition, you can bet that they have a strategy of their own. In order to out-rank and out-perform your competitors, a digital marketing strategy is a must. By relying on careful research and data, and by setting goals, you will finally achieve real, quantifiable results – something you can’t get from a random, uninformed approach to digital marketing.
Can I Work on My Own Using This Strategy?
While you can certainly take the tips we’ve provided to begin formulating a digital strategy, these methods and practices take a lot of time to understand and execute properly. For this reason, it’s best practice, especially in your early years of the business, to partner with a marketing strategy professional.
At Comrade Digital Marketing Agency, we’ve made digital marketing campaigns our central focus, meaning we are truly the experts in the space. By utilizing our services, you not only can alleviate the stress on your shoulders, but know that you are turning to a team that is building a campaign that will truly show success, ensuring long-term results to grow your business. For research-driven, proven digital marketing strategies, Comrade is a trusted partner to elevate your business to the next level.
Why Choose Comrade as Your Digital Marketing Strategy Development Agency
We stand behind our work, and our clients. We, therefore, operate under a high standard of quality and deliver tangible results to our clients based on transparency. When taking on a new client, we will only do so if we can document, with hard data, our plan for achieving results. In this way, you can feel confident that we are capable of growing your business and increasing your revenue when you hire us.
Our in-house marketing team offers a variety of internet marketing services, including SEO, online marketing, PPC management, web development, and conversion tracking. Your site will receive more traffic and sales as a result of our marketing efforts. You can count on us for more than just being a contractor. You can trust us to be a reliable partner.
Recognized Digital Marketing Experts
The Comrade Digital Marketing team has won multiple awards for excellence in the industry, as well as recognition from clients and peers alike. As a result of our deep respect for the science and art of internet marketing, in addition to the implementation of it, we are able to consistently deliver on our promise to grow the businesses of our clients.
In addition to being Google, Shopify, and HubSpot partners, Clutch, UpCity, Davey, Hermes, FWA, and other industry standard-bearers, we’ve won numerous awards for excellence in online marketing, SEO, and web design.
Data Driven Online Marketing Services
Hard analytics and market-based data are used to map every aspect of your digital marketing campaign. Our KPIs are structured to reflect how we would feel if we were in our clients’ shoes. What is the number of targeted visitors we have brought to the websites of our clients? How many visitors have we converted into potential customers or sales?
Data is provided in our monthly reports to chart the progress we have made for our clients. As your marketing campaign progresses, we can minimize errors and course corrections by using this approach.
Multiple Industry Expertise for Tailored Marketing Campaigns
Having served over 320 clients over the past 12+ years, we’re able to provide clients with truly specialized solutions. We provide digital marketing solutions tailored to the specific needs and industries of each company, including stone fabrication companies, legal and healthcare services, and eCommerce stores.
Top Internet Marketing Services at Competitive Pricing
Using a holistic approach that includes all core online marketing services is the most effective way to achieve marketing results. We at Comrade Digital Marketing are really a one-stop-shop for all of our clients’ marketing needs. Our services include web development and design for high-performance websites, search engine optimization, pay per click advertising, content marketing, and reputation management. The goal is to execute a cohesive and cost-effective marketing campaign.