Healthcare

Kraff Eye Institute

About This Project

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Headed by LASIK pioneer and world-renown ophthalmologist, Dr. Coleman Kraff, the Kraff Eye Institute is a premiere center for LASIK, PRK, and other advanced vision correction treatments intended to improve patients’ quality of life. Based in Chicago, Dr. Kraff’s impeccable reputation as a leader in the field of eyecare has earned him patients from around the world.

NUMBERS

World-renown ophthalmologist taps Comrade to grow its practice, increases traffic by over 160%

INCREASE IN TARGETED TRAFFIC FROM SEO77.5%
Increase in site visitors163%
Increase in qualified leads45%

Challenges

Kraff Eye needed to grow the institute to new heights in the face of growing competition in the field

While Kraff Eye Institute has been a busy practice overall, its former marketing company faltered in making meaningful gains in new patient acquisition. Dr. Kraff and his team turned to Comrade to grow the institute to new heights in the face of growing competition in the field of LASIK and vision correction.

SOLUTIONS

Comrade launched a full digital marketing campaign

After a comprehensive discovery phase, including competitive analysis and assessment of Kraff Eye Institute’s goals for growth, Comrade built a comprehensive plan of action, including a full digital marketing campaign replete with content, SEO, PPC, social media ads, and more.

RESULTS

Kraff Eye enjoys a 45% increase in qualified leads

The results have been nothing short of astounding. In less than one year (and despite much of 2020 stymying medical practices in particular), Comrade has been able to deliver Kraff Eye Institute with a 45% increase in qualified leads, which was accompanied by a total traffic increase of 163%.

%%title%% Website Design Done by Comrade Digital Marketing Agency Chicago

Comrade has worked hard to help generate new revenue for our business. Margo is great! She is professional, very easy to work with, and always looking at the bigger picture. The entire comrade team has supplied valuable feedback to help our practice grow.

James Murray / Kraff Eye Institute
James Murray / Kraff Eye Institute

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