CRO Audit
Find Where Your Site Leaks Jobs
We review heatmaps, session recordings, and funnel drop-offs on your top pages, then rank every fix by expected lead impact.
See if ChatGPT & AI search recommend YOUR business. Takes 2 minutes. Check now
Conversion Rate Optimization Services
Conversion Rate Optimization Agency for Contractors
Your website already gets traffic. As a conversion rate optimization (CRO) agency built for the trades, we turn more of it into phone calls, estimate requests, and booked jobs, then track every one back to the page and source that brought it in.
Home-services contractors 130+ served since 2008
Median revenue lift 76% year one
Median marketing ROI 8.2× tracked in Growth Portal
3× Inc. 5000 fastest-growing companies
Year-1 medians tracked in Growth Portal. Results vary by market.
Verified Reviews On
The problemGet My Free CRO Audit
Is Your Website Losing Jobs You Paid For?
Traffic is rarely the issue. Conversion is. Calls go unanswered, mobile pages load slowly, and quote forms ask for too much. Each leak turns a paid click into a job for the competitor down the street.
A redesign alone rarely fixes it. As a conversion optimization company, we start with data on where visitors drop off, then fix those exact spots.
27% of calls to home services businesses go unanswered
iAnalysis of inbound calls to home services businesses: 27% go unanswered.
Home services ad conversion rates fell 14.96% year over year
iAnalysis of 3,211 US search ad campaigns, Apr 2024 to Mar 2025.
54% of consumers visit a business’s website after reading positive reviews
i54% of consumers visit the business website after reading positive reviews.
Why this matters now
Leads Cost More Every Year. Conversion Decides Who Wins.
Search ad costs for home services keep rising, while most contractor sites still lose leads on mobile and in slow follow-up.
10.51% average yearly rise in cost per lead for home services search ads
Costs went up for 69% of home services businesses.
i
Home Services Search Ad Benchmarks 2025.
88% of HVAC businesses take longer than 5 minutes to reply to a new lead
Only 3% answer in under a minute.
i
Analysis of 132,188 HVAC speed-to-lead campaigns, 2024.
83% of landing page visits happen on mobile, yet mobile converts 8% worse than desktop
The phone is where most of your jobs are won or lost.
i
Mobile vs. desktop landing page performance, 2024.
The Short Answer
CRO Lowers Your Cost Per Lead Without a Bigger Ad Budget
Ad costs keep climbing for home services. Conversion rate optimization services can lower your cost per lead without raising your budget.
What’s included
Conversion Rate Optimization Services That Turn Clicks Into Booked Jobs
Our CRO website optimization services start with tracking tied to booked jobs. Page speed scores are only the start. We keep going until the phone rings.
Get My Free CRO AuditService & Location Pages
Turn Local Searches Into Calls
Service, service area, phone, and reviews on the first screen, with real job photos and one clear next step on every page.
PPC & LSA Landing Pages
Get More From Every Ad Dollar
Part of our CRO campaign services: landing pages that match the ad the homeowner clicked, one service per page, built to lower cost per lead.
Mobile & Speed
Win the Call Before They Bounce
Sticky click-to-call, tap targets that work on every phone, and faster load times, so homeowners don’t give up and call the next contractor.
Forms & Online Booking
Make It Easy to Say Yes
Shorter forms, multi-step quote requests for project work, ZIP code checks that filter out-of-area leads, and online scheduling where it fits.
Trust & Offer
Give Homeowners a Reason to Call You First
Reviews next to every call to action, the license, insurance, and warranty details you hold, financing for big jobs, and real crew photos.
Testing & Iteration
Changes Backed by Data
We run A/B tests where traffic supports a reliable result, and track before-and-after results where it doesn’t.
Lead Tracking & Reporting
See Which Pages Book Jobs
Calls, forms, and bookings tracked by page and source, missed calls flagged by hour, spam filtered out, and results in your Growth Portal down to cost per job.
How we work
How Does Our CRO Process Work?
We follow the same four steps on every contractor site, so you always know what is being fixed and why.
Weeks 1 to 2
Measure
Call tracking setup
GA4 events for calls, forms, chat, and online bookings
Baseline conversion rate by page and source
Weeks 2 to 4
Diagnose
Heatmap and session recording review
Funnel drop-off analysis
Ranked list of fixes
Strategy session to review findings
Month 2 onward
Fix and test
Highest-impact fixes go live first
Every change measured against the baseline
Ongoing
Report and roll out
Results land in your Growth Portal
Winning changes roll out to similar service and location pages
Next round of fixes begins
Your Growth Portal
See Every Lead. Track Every Dollar. Know What’s Working.
Every call, form, chat, and booking in one feed.
Every Call Recorded, Missed Calls Flagged
See which calls went unanswered and when, listen to recordings, and track which calls turned into booked jobs.
Leads by Landing Page
See which service and location pages convert visitors into calls, and which ones leak them.
Spam and Duplicates Filtered
Solicitors, wrong numbers, and duplicate leads are removed before they reach your totals.
24/7 Access From Your Truck
Check today’s leads from the job site. No waiting for a monthly PDF.
True Cost Per Job
Know what you paid to book that $15K roofing job, beyond cost per click.
Revenue Tied to Every Fix
Each CRO change is logged against the revenue it moved, so you see what paid off.
Before vs. After
Compare conversion rate and cost per lead for every page before and after each change.
Projected vs. Actual
Every projection sits next to the real number, so nothing is buried in a slide deck.
Conversion Rate by Channel
See which sources send visitors who call and which send visitors who bounce.
Lead Quality Score
See which pages bring price shoppers and which bring ready-to-book homeowners.
Device Split
Track mobile and desktop conversion side by side, so mobile fixes get prioritized.
Month-Over-Month Trend
Watch conversion rate climb as fixes roll out, by channel and by page.
Drop-Off Alerts
Get notified when a page’s conversion rate falls, before it shows up in your lead count.
Next Fix Suggestions
A ranked list of changes to test next, based on heatmaps and funnel data.
Call Topic Summaries
See what callers ask about most, so page copy answers it before they pick up the phone.
Plain-English Reports
Monthly results explained in a few sentences, without marketing jargon.
Client Transformations
Real Results From Real Contractors
Numbers from home services companies we work with. See all results →
204% Increase in Conversion Rate in 6 Months for a Remodeling and Custom Home Building Company
Before
Low-converting traffic · high acquisition cost
After
68% lower cost per conversion · 1,037% organic traffic growth
926% Marketing ROI for a Chicago Window Company
Before
Outdated site · no marketing strategy
After
137% More Qualified Leads · higher-converting website
400% More Qualified Leads for an Ohio-Based Window Systems Manufacturer
Before
Costly leads on a site that couldn’t convert them
After
89% Lower Cost Per Lead · a marketing engine that finally pays for itself
Home services CRO
CRO for Home Services and the Trades
Every trade converts differently. A burst pipe at 2 AM and a $60K kitchen remodel need different pages, different offers, and a different next step. We build around how homeowners in your trade actually hire.
HVAC
Emergency no-heat and no-AC calls in one tap.
Plumbing
One-tap calls when the pipe won’t wait.
Electricians
Urgent repairs and panel upgrade quotes.
Roofing
Storm-season inspections that turn into contracts.
Remodeling
Kitchen and bath consultations with qualified budgets.
Windows & Doors
In-home estimates for high-ticket replacements.
Cleaning
Online booking for recurring service.
Franchises
Franchise conversion rate optimization across every location.
Our sweet spot: owner-operated contractors doing $1M to $20M in revenue with steady traffic and a site that underperforms.
Why Comrade
What Sets Comrade Apart From Other CRO Agencies
Most CRO services are built for online stores with huge traffic. A contractor’s website works differently: the conversion is a phone call, and the sale happens at the homeowner’s kitchen table.
01
Built for Home Services Only
Our CRO services are built around how contractors win work: emergency calls, estimate requests, storm spikes, and slow-season gaps.
02
Measured in Booked Jobs
A higher conversion rate full of junk leads is no win. We track calls answered, jobs booked, and cost per job.
03
Connected to Your Traffic
One in-house team runs your SEO, PPC, and Local Services Ads, so pages and traffic work as one system.
04
No Lock-In, You Own Everything
Month-to-month work from our Chicago-based team. Your website, data, and leads stay yours from day one.
Comrade vs a Typical Conversion Optimization Agency
Typical CRO Agency
Comrade
Industry focus
Mostly ecommerce and SaaS
Home services and contractors only
What counts as a conversion
Purchases and sign-ups
Calls, estimates, booked jobs
Call tracking
Often outside the scope
Every call recorded and qualified
Testing approach
A/B tests that need high traffic to reach a result
Method matched to your traffic volume
Reporting
Conversion rate trends
Live dashboard with revenue by page and channel
What contractors say
Real Contractors. Real Results.
A Note from Our Founder
Most contractors don’t have a traffic problem. They pay for clicks, then lose the homeowner in the first few seconds on the site. Every visitor who leaves without calling is work that goes to a competitor. Our job is to win it back.
Ivan Vislavskiy
Co-Founder & CEO, Comrade Digital Marketing
Recognized as a Leading CRO Marketing Agency
Questions, Answered
Frequently Asked Questions About Conversion Rate Optimization
Don’t see your question? Ask us on your free call.
What is conversion rate optimization for home services?
Conversion rate optimization (CRO) for home services is the process of improving your website so more visitors call, request an estimate, or book online. The goal is more booked jobs from your current traffic, without raising your ad budget.
At 2,000 monthly visitors, moving from a 2% to a 3% conversion rate means 60 leads instead of 40.
What does a CRO agency do?
A conversion rate optimization company finds where visitors leave your website without calling and fixes those leaks. It sets up call and form tracking, studies visitor behavior on key pages, improves layouts, offers, and forms, and measures which changes bring in more booked jobs.
How do you decide what to optimize first?
We start with tracking, because you can’t fix what you can’t measure. Then a conversion rate optimization consultant audits your highest-traffic service pages and ad landing pages to show where visitors drop off, and we rank fixes by expected lead impact. Broken click-to-call buttons come before big redesigns.
How much do conversion rate optimization services cost?
CRO pricing depends on your traffic volume, the number of landing pages and lead forms we optimize, and whether you need a one-time audit or ongoing testing and refinement. Because every site leaks leads in different places, we build a custom CRO plan instead of selling a fixed package. Start with a free CRO strategy audit, we’ll show you where visitors drop off and what it will take to fix it, so you know the scope and cost before you commit.
How long does CRO take to show results?
Tracking and diagnosis take the first month. The first fixes go live in month 2, and their effect on calls and estimate requests shows up in your Growth Portal as soon as each change has enough traffic behind it. High-traffic pages give a clear read in weeks. Low-traffic sites take longer, so we compare results before and after each change.
Which pages matter most for contractors?
Your homepage, top service pages, service area pages, and landing pages tied to Google Ads or Local Services Ads. These get the most high-intent visitors, so small improvements there have the biggest effect on calls and estimate requests.
Can CRO help if my website traffic is low?
Yes, but conversion rate optimization services work differently on smaller sites. A/B tests need high traffic to give a reliable answer, so for these sites we use behavior data, call tracking, and proven contractor page patterns, then measure results before and after each change. If traffic is the real problem, we’ll tell you.
Do I need a new website to get more leads?
Not always. Most lost leads come from issues that can be fixed on your current site. A redesign makes sense only when the site structure itself blocks conversions. Our audit shows which case you’re in.
How does CRO work with SEO and PPC?
SEO and PPC bring visitors to your site. CRO decides how many of them call. When one team runs all three, pages, keywords, and ads stay aligned, and every channel gets a lower cost per lead from the same budget.
Do I need a CRO agency near me?
No. CRO work happens on your website and in your tracking data, so distance doesn’t limit results. Comrade is a Chicago-based CRO company working with contractors across the United States. If you’re local, you’re welcome to meet us at our Michigan Avenue office.
Let’s find your leaks
Get Your Free CRO Audit
Book a free call. The audit shows where your site loses calls and what to fix first.
What the audit covers
Call tracking and conversion setup check
Review of your top service and landing pages on mobile
Your top 3 conversion leaks, ranked by lead impact
Competitor comparison in your local market
A fix plan with clear next steps