Talk with the experts in Law Firm Marketing

Higher Marketing ROI for Law Firms

As Chicago-based expert law firm marketing company, we know that the number and quality of online leads (calls) you’re getting, plus the conversion rate of your website are what defines your success. According to Martindale-Hubbell, 76% of attorney’s clients will start searching online before they decide to use your services — and when they do that search, they’ll go through your competitors’ websites as well.

The questions to ask yourself are two:

  • Is your website coming up in those searches?
  • Is it designed to convert better than all the other websites your prospect will see?
Web Design for Law Firms
Web Design for Law Firms
SEO for Attorneys
SEO for Attorneys
Paid Ads and Retargeting for Attorneys
Paid Ads and Retargeting for Attorneys
Social Media Marketing
Social Media Marketing
Inbound & Content Marketing
Inbound & Content Marketing
Reputation Management
Reputation Management
E-mail Marketing
E-mail Marketing
Reports &  Analytics
Reports & Analytics
Ivan Vislavskiy, CEO
Ivan Vislavskiy, CEO
Web Design for Law Firms

“On average, we increase our clients’ website conversion rate by 25%, in less than 4 months, by using our scientific approach to effective website design.”

When choosing a law firm digital marketing company to work with, a smart business owner needs to consider multiple factors: experience in the industry, previous clients and success stories, technical skills, but most importantly the ability of the marketing specialists to create a top-converting legal website.

If you have a website that makes people fill out your contact form or call you, you’ll enjoy a high marketing ROI and quick growth. On the other hand, if your website doesn’t resonate with potential clients, you will lose time and money on advertising only to see prospects exiting your web page and calling your competitors. It’s time you transform your website into a 24/7 sales rep and our Chicago based legal marketing specialists would be happy to help you achieve that.

Stan Bogdashin, Digital Marketing Strategist
Stan Bogdashin, Digital Marketing Strategist
SEO for Attorneys

“Legal SEO is a very sophisticated science. It took 100,000+ hours for our team to come up with the algorithm that on average, delivers Top SEO results within 6 months for our clients”

Legal SEO is the practice of making your website show up higher in search engines, like Google and Bing when people search for your services. Most mobile users click on the first search result they see. In fact, a recent study shows that 22% do just that, which means if you want your law firm to be successful and to consistently attract high quality leads, with minimum investment, the best way to do it is to ensure your website is on top of the search results on various search engines — or at the very least, it needs to show on the first page.

In order to rank on the first page for certain keywords, you must have them on your homepage, used in a certain way and with a certain density. Little details like this, plus making sure there are at least 1,000 words below the fold describing in detail what your practice is about and what you offer to clients, will ultimately determine the results you see.

Sasha Berson, VP of solutions
Sasha Berson, VP of solutions
Social Media Marketing

“Do you know where your potential clients might find you?”

Social media marketing is a big question mark for most law firms. Do you need it? Which social media platforms should you choose? How do you keep your strictly professional brand voice and continue to build credibility while attracting clients online? We often get asked these questions by our clients in Chicago and all around the world. Here we will answer your questions and explain the important role that social media is supposed to play in your legal business.

Reed Adler, Senior Account Executive
Reed Adler, Senior Account Executive
Inbound & Content Marketing

“Content is king”

Despite the obvious fact that legal prospects are always looking for law firms and attorneys who have built authority online, many lawyers we talk to haven’t ever considered the content on and off their website. What your website says — literally and visually — ultimately makes up a person’s mind over whether or not to contact you.

At the same time, the content you provide outside your website, be it in the form of answering questions on social media groups, writing articles and/or blog posts that provide valuable information, define you as an expert in your field.

A few years ago, a top-quality inbound & content marketing strategy was a choice — you could use it to improve your online presence or you could choose to stick with more traditional digital marketing methods. Today, providing valuable content is an absolute must. All your competitors do it and if you don’t, you don’t stand a chance.

Your clients
Your clients
Reputation Management

“We will find and scan your angry customer reviews”

Online reputation management should be a vital part of the digital strategy of any business, but it is especially important with law firms. Not only are your clients very well aware how to research your company and previous cases, but they also have immediate access to your overall ratings upon typing your company’s name in Google, or even just looking for the services you provide.

Building social proof among your community and the online world is essential for your conversion ratings, but it’s also hard work. It requires continuous monitoring of your profiles across multiple platforms and immediate reaction to both positive and negative comments. It also includes a positive reinforcement strategy that makes your happy clients leave a review online, as well as actively looking for ways to promote your business through appearing in reputable publications.

Stan Bogdashin, Digital Marketing Strategist
Stan Bogdashin, Digital Marketing Strategist
E-mail Marketing

“There are over 1 million licensed attorneys in the USA and you’d be surprised at how few of them manage to use e-mail marketing — one of the most effective online marketing tools — effectively.”

Despite its many benefits, including increased retention and referral rates, higher conversions and an improved client acquisition process, law firms and their marketing agencies focus their attention on other approaches. At Comrade, we know how to use this data — e-mail marketing provides an untapped potential for our legal clients and we make the best of it.

Stan Bogdashin, Digital Marketing Strategist
Stan Bogdashin, Digital Marketing Strategist
Reports and Analytics

“Did you know that 98% of attorneys don’t know their marketing numbers”

Any online marketing company, specializing in law firms, can advertise its reports and analytics services, but very few know how to do it right. Lawyers don’t have time to waste on ineffective marketing strategies, so accurately measuring and tracking each and every campaign you invest in is essential to finding the right patterns that work for your target client and adjusting or giving up on the ones that don’t.

To ensure you’re always making the best of your marketing dollars, our Chicago based team utilizes:

Case Studies

View Portfolio

Levinson Law Group

Levinson Law Group is a Southern California-based firm specializing in personal injury cases that vary from client-to-client, with a particular scope of work focused on vehicular accidents.

view case study

Challenges

Their old site failed to position the firm as leaders within their industry. Important information was not properly communicated, their story was not properly told, and the content was not up-to-date. Additionally, they were relying heavily on paid ads to help them generate leads while failing to implement a proper SEO strategy to achieve sustained growth.

Solutions

The first step was to completely rebuild the site, clearly communicating the firms impressive track record and story. CWA added a video to reinforce the firm’s message and reputation. This was coupled with a streamlined layout for easy navigation and implementation of new content, all structured as sales funnel to help display information and generate leads.

The next step was to optimize onsite SEO as well as strategize offsite activities to help strengthen the firm’s local presence in Southern CA. This new approach allowed the firm to grow their audience beyond their local markets and help garner them a reputation throughout Southern California. Through effective paid advertising strategies, CWA has successfully helped Levinson Law Group decrease the amount spent on ads while increasing the amount of viable leads generated from these campaigns.

Barr & Young Attorneys

Located in Danville, California, Barr & Young is a legal firm specializing in trust litigation, securities litigation, elder abuse litigation, and trust and estate administration. As a client of CWA for over 4 years, we have not only helped them redesign their site and keep it up to date with best practices, but have gained impressive marketing results.

view case study

Challenges

Barr & Young Attorneys faced a sea of competition. Their website had neither a clear delineation of services, nor any strong messages that connected with prospective clients. The small amount of web traffic they had enjoyed was being quickly depleted due to lack of SEO strategy. On top of that, the firm faced a growing decrease in overall lead flow and needed to revamp their strategies immediately to reverse this.

Solutions

In order to bring Barr & Young up to date alongside their competition, CWA created a complete rebranding from the firm: a new logo, color palette, and WSJ-style illustrations for gravitas. Their website was completely redesigned and new content was added. CWA continuously applies best practices, making adjustments and changes to the site when necessary to help improve Barr & Young’s conversion rate and lead generation.

Long-term SEO practices were executed to help the firm begin ranking for the appropriate keywords and phrases, including the creation of new landing pages, blogs, and fresh onsite content. Additionally, CWA launched and actively manages various PPC campaigns to begin generating new leads.

Peters & Mullins

Peters and Mullins Law is a fictional law firm specializing in personal injury and mesothelioma cases. Comrade Web created the concept site as a means of visually showing attorneys how they can improve the quality of their digital marketing efforts and web presence.

view case study

Challenges

Creating a fictional attorney site from scratch meant doing plenty of research and conceptualizing. The idea was to pull together best practices and merge them with a modern design to showcase the potential CWA has within the legal marketplace. A significant amount of time was spent on the project to ensure that every detail and aspect of the site felt genuine and professional.

Solutions

The fictional website was given a sleek, modern look with a layout that relayed vital, decision-making information and that also allowed for easy navigation. The site was completed with a professionally-written content and appropriate, for the legal industry, visuals. Additionally, a full branding was done, complete with a custom logo, fonts, and color palette.

Why Comrade?

Successful law firm marketing strategies require expertise that only a few marketing companies can offer — and Comrade is one of them. Not only do we know where and how your potential clients look for you, but we also identify and uncover hidden marketing channels that are specific to your law specialty and let you unleash your business’ full potential.

Laser-Focused on Delivering Results

Some marketing agencies are great at making promises. We’re great at getting you more clients, higher profits and faster growth.

10 Years in Business

We’ve spent the last 10 years perfecting our processes and learning all we can about digital marketing. Now is the time to take advantage of our expertise.

Superb Customer Service

We’re devoted not only to your business’ success, but also to making you feel calm and confident about your marketing investment every step of the way.

Recognized as a top digital agency:
Reviews:
Contact Us to Discuss Your Project.
We're Ready to Help.

We are in Chicago and we provide services to clients worldwide.