Despite the obvious fact that legal prospects are always looking for law firms and attorneys who have built authority online, many lawyers we talk to haven’t ever considered the content on and off their website. What your website says — literally and visually — ultimately makes up a person’s mind over whether or not to contact you.
At the same time, the content you provide outside your website, be it in the form of answering questions on social media groups, writing articles and/or blog posts that provide valuable information, define you as an expert in your field.
A few years ago, a top-quality inbound & content marketing strategy was a choice — you could use it to improve your online presence or you could choose to stick with more traditional digital marketing methods. Today, providing valuable content is an absolute must. All your competitors do it and if you don’t, you don’t stand a chance.