As Chicago-based expert law firm marketing company, we know that the number and quality of online leads (calls) you’re getting, plus the conversion rate of your website are what defines your success. According to Martindale-Hubbell, 76% of attorney’s clients will start searching online before they decide to use your services — and when they do that search, they’ll go through your competitors’ websites as well.
The questions to ask yourself are two:
“On average, we increase our clients’ website conversion rate by 25%, in less than 4 months, by using our scientific approach to effective website design.”
When choosing a law firm digital marketing company to work with, a smart business owner needs to consider multiple factors: experience in the industry, previous clients and success stories, technical skills, but most importantly the ability of the marketing specialists to create a top-converting legal website.
If you have a website that makes people fill out your contact form or call you, you’ll enjoy a high marketing ROI and quick growth. On the other hand, if your website doesn’t resonate with potential clients, you will lose time and money on advertising only to see prospects exiting your web page and calling your competitors. It’s time you transform your website into a 24/7 sales rep and our Chicago based legal marketing specialists would be happy to help you achieve that.
“Legal SEO is a very sophisticated science. It took 100,000+ hours for our team to come up with the algorithm that on average, delivers Top SEO results within 6 months for our clients”
Legal SEO is the practice of making your website show up higher in search engines, like Google and Bing when people search for your services. Most mobile users click on the first search result they see. In fact, a recent study shows that 22% do just that, which means if you want your law firm to be successful and to consistently attract high quality leads, with minimum investment, the best way to do it is to ensure your website is on top of the search results on various search engines — or at the very least, it needs to show on the first page.
In order to rank on the first page for certain keywords, you must have them on your homepage, used in a certain way and with a certain density. Little details like this, plus making sure there are at least 1,000 words below the fold describing in detail what your practice is about and what you offer to clients, will ultimately determine the results you see.
“The of art paid ads for attorneys is not to get the cheapest click on the market or drive thousands of visits to your website but to find those who need your service RIGHT NOW.”
Part of how we generate leads for law firms is by using Pay-Per-Click (PPC) and retargeting advertising. While these are extremely competitive and usually more costly approaches to online marketing, they do offer fast results and sometimes are the best choice for a law firm to get some traction. They also help increase the quantity and quality of incoming leads.
If you want to extend your brand reach and bolster your SEO efforts, we recommend using Comrade’s PPC service for lawyers. Paid search ads, or pay-per-click ads (PPC) are pretty much what they sound like: they are ads you pay for when someone clicks on them. With that being said, getting those clicks and turning them into actual paying clients isn’t always easy. As one of the top Chicago legal marketing agencies, we use the right tools to help you target your ideal clients and create a strong advertising message, which will communicate your expertise, credibility, and previous results that in return will inspire future clients to act.
“Content is king”
Despite the obvious fact that legal prospects are always looking for law firms and attorneys who have built authority online, many lawyers we talk to haven’t ever considered the content on and off their website. What your website says — literally and visually — ultimately makes up a person’s mind over whether or not to contact you.
At the same time, the content you provide outside your website, be it in the form of answering questions on social media groups, writing articles and/or blog posts that provide valuable information, define you as an expert in your field.
A few years ago, a top-quality inbound & content marketing strategy was a choice — you could use it to improve your online presence or you could choose to stick with more traditional digital marketing methods. Today, providing valuable content is an absolute must. All your competitors do it and if you don’t, you don’t stand a chance.
“We will find and scan your angry customer reviews”
Online reputation management should be a vital part of the digital strategy of any business, but it is especially important with law firms. Not only are your clients very well aware how to research your company and previous cases, but they also have immediate access to your overall ratings upon typing your company’s name in Google, or even just looking for the services you provide.
Building social proof among your community and the online world is essential for your conversion ratings, but it’s also hard work. It requires continuous monitoring of your profiles across multiple platforms and immediate reaction to both positive and negative comments. It also includes a positive reinforcement strategy that makes your happy clients leave a review online, as well as actively looking for ways to promote your business through appearing in reputable publications.
“There are over 1 million licensed attorneys in the USA and you’d be surprised at how few of them manage to use e-mail marketing — one of the most effective online marketing tools — effectively.”
Despite its many benefits, including increased retention and referral rates, higher conversions and an improved client acquisition process, law firms and their marketing agencies focus their attention on other approaches. At Comrade, we know how to use this data — e-mail marketing provides an untapped potential for our legal clients and we make the best of it.
“Did you know that 98% of attorneys don’t know their marketing numbers”
Any online marketing company, specializing in law firms, can advertise its reports and analytics services, but very few know how to do it right. Lawyers don’t have time to waste on ineffective marketing strategies, so accurately measuring and tracking each and every campaign you invest in is essential to finding the right patterns that work for your target client and adjusting or giving up on the ones that don’t.
To ensure you’re always making the best of your marketing dollars, our Chicago based team utilizes:
Levinson Law Group is a Southern California-based firm specializing in personal injury cases that vary from client-to-client, with a particular scope of work focused on vehicular accidents.
Their old site failed to position the firm as leaders within their industry. Important information was not properly communicated, their story was not properly told, and the content was not up-to-date. Additionally, they were relying heavily on paid ads to help them generate leads while failing to implement a proper SEO strategy to achieve sustained growth.
The first step was to completely rebuild the site, clearly communicating the firms impressive track record and story. CWA added a video to reinforce the firm’s message and reputation. This was coupled with a streamlined layout for easy navigation and implementation of new content, all structured as sales funnel to help display information and generate leads.
The next step was to optimize onsite SEO as well as strategize offsite activities to help strengthen the firm’s local presence in Southern CA. This new approach allowed the firm to grow their audience beyond their local markets and help garner them a reputation throughout Southern California. Through effective paid advertising strategies, CWA has successfully helped Levinson Law Group decrease the amount spent on ads while increasing the amount of viable leads generated from these campaigns.
Located in Danville, California, Barr & Young is a legal firm specializing in trust litigation, securities litigation, elder abuse litigation, and trust and estate administration. As a client of CWA for over 4 years, we have not only helped them redesign their site and keep it up to date with best practices, but have gained impressive marketing results.
Barr & Young Attorneys faced a sea of competition. Their website had neither a clear delineation of services, nor any strong messages that connected with prospective clients. The small amount of web traffic they had enjoyed was being quickly depleted due to lack of SEO strategy. On top of that, the firm faced a growing decrease in overall lead flow and needed to revamp their strategies immediately to reverse this.
In order to bring Barr & Young up to date alongside their competition, CWA created a complete rebranding from the firm: a new logo, color palette, and WSJ-style illustrations for gravitas. Their website was completely redesigned and new content was added. CWA continuously applies best practices, making adjustments and changes to the site when necessary to help improve Barr & Young’s conversion rate and lead generation.
Long-term SEO practices were executed to help the firm begin ranking for the appropriate keywords and phrases, including the creation of new landing pages, blogs, and fresh onsite content. Additionally, CWA launched and actively manages various PPC campaigns to begin generating new leads.
Peters and Mullins Law is a fictional law firm specializing in personal injury and mesothelioma cases. Comrade Web created the concept site as a means of visually showing attorneys how they can improve the quality of their digital marketing efforts and web presence.
Creating a fictional attorney site from scratch meant doing plenty of research and conceptualizing. The idea was to pull together best practices and merge them with a modern design to showcase the potential CWA has within the legal marketplace. A significant amount of time was spent on the project to ensure that every detail and aspect of the site felt genuine and professional.
The fictional website was given a sleek, modern look with a layout that relayed vital, decision-making information and that also allowed for easy navigation. The site was completed with a professionally-written content and appropriate, for the legal industry, visuals. Additionally, a full branding was done, complete with a custom logo, fonts, and color palette.
We are very pleased with the final product of our website. From the design and development through the launch, Jon and his team were attentive and determined to understand our vision and display it in a visually creative and organized way. We look forward to working with Comrade in the future and fully recommend their services and website development expertise.
Wow!, what an amazing experience. Comrade Web Agency, Ivan, Kiryl and the entire team went above and beyond to deliver our project. LazyChimp.com had originally contracted with another firm in Chicago. The project was at 90% completion when the firm could not finish our project. We scrambled to find another firm which is when we met with Ivan and his team at Comrade. What they promised they delivered! Right on budget! Our company might be small but the project was complicated, budget constrained, and needed experienced developers. Comrade delivered all that and more. We look forward to a long-term partnership with Comrade Web as they have earned our business in every way. Thank you for being our Comrade!
Highly recommend Comrade team! They developed a professional and attractive website which showcases our company very well. I was impressed all around with their skills, customer service and attention to detail every step of the way. I would give them 10/10.
Comrade Web team is great to work with. They always come up with creative ideas and their work quality is great. We’re very satisfied.
“Over the lapse of the year, leads have significantly increased thus increasing the amount of work and revenue generated, leading to the expansion of our team. Comrade provided excellent service; they’ve been on time, remained within budget, and provided a great ROI”
Comrade was an incredible company to work with to design my real estate website. From the first concept to delivery everything was outstanding. I highly recommend the professionals here for any online strategy you are seeking. I wouldn’t go anywhere else. Highly recommended!
Can’t Say enough good things about this company, working with Jon & Ivan has been a pleasure. Any questions are answered promptly & our website looks amazing!!!
This was the 3rd project I asked my friends at Comrade to help me with. The first was Siegel Construction, then DentalGrape and now ZenSupplies, which is a huge undertaking and new area for our team and Comrade guys not only delivered but also advised us in marketing and content development along the way and basically built our marketing machine (utilizing HubSpot and Google Analytic) to help drive our traffic. Thank you guys and I guess it takes a special character (maybe immigrant mindset) to put yourself in the shoes of your client and you definitely have that. Thank you again!
This is my second experience working with Comrade Web and I’ll be honest with you I’m very impressed. It’s hard to have a final product to be exactly what you wanted initially. Guys from Comrade digital marketing agency did an amazing job proving that falling in love in your final website is a reality! Our next project is starting very soon and Comrade Web will be definitely the first call!
We used Comrade to help build our website and I was really pleased with the creativity used to accomplish our vision. They were intentional to be patient with me until we had exactly what we had envisioned. This process ended on a high note with a strong ongoing relationship/partnership with Comrade moving forward to handle any other website needs, updates or maintenance.
Comrade Web did an amazing job with turning my old and clunky website into a modern looking Landing page. With this new facelift, I’m hoping to position my company as a cutting-edge boutique consulting shop.
Comrade Web Agency redesigned our outdated e-Commerce website. Their account team was very approachable and willing to go above and beyond. As a result, website traffic has increased, and sales went up 40%. Their marketing team seemed truly interested in delivering results, which was what I found so appealing about them in the first place. Comrade truly has their customer’s best interests in mind, and they want to add value.
These guys do very good work. Perhaps sometimes overextend themselves but they can do it and they have integrity. Very great job!
Knowledge experts, great final product and just overall a pleasure to work with.
We had one idea in mind when launching our firm, to place niche, talented Engineers at some of the world’s leading engineering firms based in the Midwest. Comrade Web Agency placed us on the digital map with a professional, bright & colorful website that has been attracting employers and prospective engineer applicants alike since it was launched.
I started to work with Comrade Web Agency in 2015. They built our new website and I can proudly say that it’s the #1 website in Chicago. Comrade promised good SEO results and within 6 months our website became #1 for all industry-relevant keywords. Our business grew by more than 150% within a year. I highly recommend Comrade, they were able to show us great results and they provided great customer support.
Comrade did an amazing job helping establish our brand. Building an online presence, growing it’s digital brand and giving our customers a unique customer experience. Highly recommend Comrade’s team.
Do you want a marketing plan that fits your individual needs? Let us craft a strategy that drives results to your company based on your objectives.
Please fill out the form to the right, and we will contact you within one business day for a free initial consultation.
“Do you know where your potential clients might find you?”
Social media marketing is a big question mark for most law firms. Do you need it? Which social media platforms should you choose? How do you keep your strictly professional brand voice and continue to build credibility while attracting clients online? We often get asked these questions by our clients in Chicago and all around the world. Here we will answer your questions and explain the important role that social media is supposed to play in your legal business.