Google Ads for Lawyers with 98% Lower CPL

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We are Recognized as a Leading Lawyer Online Advertising Agency

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Best Legal Marketing Companies in Chicago 2024
OUR PROMISE

Promoting Lawyers Through Ads on Google Since 2008

How Google Ads for Lawyers Bring You More Clients

Our law firm PPC experts make sure your firm shows up when it matters most, right when potential clients are searching for legal help.

Why Google Ads Work for Lawyers:

  • Instant Visibility
    Appear at the top of search results when local clients seek legal help.
  • Targeted Reach
    Reach high-intent clients actively looking for a lawyer.
  • Cost-Effective
    Only pay when someone clicks, no wasted spend.
  • Trackable ROI
    Know what’s working and fine-tune for better results.
At Comrade, we turn Google Ads for lawyers into high-performing lead machines, more qualified clients, less wasted spend, maximum ROI.
Digital Marketing for LawyersDigital Marketing for LawyersDigital Marketing for LawyersDigital Marketing for Lawyers
Comrade team
300%
ROI from Marketing Spend
70%
Sales qualified leads increase
120%
Leads Increase from PPC
2.5x
SEO Traffic increase

* Typical results generated for our clients in the first year of our engagement.

How Comrade Manages Google Ads for Lawyers

We help law firms grow with Google Ads that actually perform—delivering an average 60% boost in qualified leads and 35% more conversions.
🥇Seasoned Professionals 

Our 12+ years of dominating PPC campaigns for clients demonstrate our expertise and ability to deliver consistent results in the ever-changing digital landscape

🎯Full-Funnel Strategy

We don’t just launch ads, we build complete PPC campaigns and lead-gen systems that align with your sales process and turn more clicks into clients.

🔥Smarter Spend

From Google to alternative search engines, we lower your cost-per-click while maximizing reach in the most competitive legal markets.

Comrade Can Help Your Law Firm Grow Today!
Get a Marketing audit
Services

Our Google Ads Campaign Services for Law Firms

Search Engine Marketing

Google Ads Campaigns Management

From strategy to execution, every part of your law firm PPC campaign is built with your goals in mind. Whether you’re a personal injury lawyer, car accident attorney, or run a small practice, we manage everything from Local Service Ads (LSA) and Google Screened to traditional Google Ads for lawyers. Our pay-per-click (PPC) campaigns are tailored to bring in more of the clients you actually want—at a lower CPC and with measurable ROI.

conversion-optimization

Creating Google Ad Copy

Clicks are meaningless without conversions. Your PPC ads will speak directly to your potential clients—addressing their pain points, building trust, and prompting action. With strategic keywords, smart ad group structures, and high-impact messaging, your law firm gets more qualified leads, not just more traffic. We also leverage geo-targeting and call tracking to ensure you’re reaching the right people in the right locations.

powerful landing page design

Creating Landing Pages that Convert

When someone clicks, your landing page needs to convince them fast. Our pages are focused, legally compliant, and conversion rate optimized (CRO) to drive action—whether you’re using Google Ads for lawyers, Google Local Service Ads, or both. Every page is tailored to match user intent and seamlessly guide them toward booking a consultation or calling your firm.

Search Engine Optimization

Optimizing Law Firm Google Ads

Campaigns are never one-and-done. We continuously test, tweak, and improve your law firm Google Ads strategy through A/B testing, Quality Score improvements, and conversion rate optimization. We don’t just throw more budget at the problem — we refine your ads to make every click count and reduce waste.

conversion rate

Creating Targeted Google Ads Campaigns

Effective pay-per-click isn’t just about showing up — it’s about showing up for the right searches. Our team builds targeted, high-converting campaigns through intelligent ad group structure, continuous A/B testing, and smart bid strategies. We dial in your messaging to improve conversion rates while lowering your cost per lead.

keyword research

Keyword Research and Targeting

You don’t need more traffic — you need better traffic. We manage full keyword strategy for your Google Ads account, including competitor research, negative keywords, search intent analysis, and ongoing performance audits. Through geo-targeting and CRM integration, we ensure the leads you generate are not only relevant — they’re trackable and actionable.

Full-Service Google Ads Management

Ad Copy That Converts

Landing Pages to Close the Deal
Optimizing Law Firm Google Ads
Creating Targeted Google Ads Campaigns
Keyword Research and Targeting
reviews

330+ clients trust Comrade’s Google Ads for lawyers to grow their firms.

4.9
Based on 160 user review from
Daniel Hinich
Daniel Hinich
I’ve been using Comrade for a short time now and I’m already seeing results. An energetic and knowledgeable team; they put my site together using their expertise and listening to my concerns. Reed Adler is my point man. He first listens to you and gets to know what you are trying to accomplish then gives you options. Julia expertly manages my account. I highly recommend them.
See case
Andrew Tkacs
Andrew Tkacs
I would highly recommend this company to anyone looking to build a website. Our Law Firm has used them twice now and they have delivered each time. Comrade is easy to work with; prompt, and delivers on their promises. Great company for web design & SEO.
See case
Halina Radchenko / Founder / Brooks & Radchenko
We’ve received eight inquiries since launching the new site and retained two before we even started any PPC efforts. I expected to see promising results after six months in collaboration with PPC efforts, so the volume we’ve seen so far has exceeded our expectations.

Drive more clients through Google Ads for lawyers — get your free audit now.

Our lawyer marketing experts will take a look at your website, determine where it can be improved and provide a detailed report with no strings attached!
  • Firm’s Reputation
  • Web Presence
  • Rank Competitors
  • Potential Demand
  • Website Performance
  • Overall Score
Analytics details
FAQ

What Lawyers Need to Know About Google Ads for Law Firms

  • What are Google Ads, and how can they benefit my law firm?

    Google Ads for lawyers helps appear at the top of search results when people search for legal services. You control your spend, target specific keywords keywords like “car accident lawyer”, and get measurable ROI. It’s one of the fastest ways to attract new clients online.

  • How much do Google Ads for Lawyers cost per lead?

    The cost per lead for Google Ads for lawyers varies based on location, competition, and practice area. On average, law firms can expect to pay $75 to $300 per lead, with personal injury and criminal defense being among the most competitive. A well-managed campaign can reduce costs through smart bidding, negative keywords, and conversion rate optimization (CRO).

  • What is a Quality Score, and why does it matter?

    Quality Score impacts your ad ranking and cost-per-click. It’s based on:

    • Click-through rate

    • Ad relevance

    • Landing page quality

    • Keyword alignment

    Higher scores = lower costs and better ad placement for your law firm PPC campaigns.

  • What are Local Service Ads vs Google Ads for Lawyers?

    Local Service Ads (LSAs) appear at the very top of Google search results and are part of the Google Screened program, showing only verified lawyers with client reviews. You pay per lead, not per click. In contrast, Google Ads for lawyers appear below LSAs and allow more control over keywords, targeting, and ad formats. Both can be powerful — LSAs offer high visibility, while Google Ads offer greater customization.

Get In Touch

Book a free consult to see how Google Ads for lawyers can grow your firm — no strings attached.

We will evaluate:

  • How fast your website loads
  • Backlink quality (and determine if any may lead to penalties on Google)
  • SEO performance based on 20 unique factors
  • Content performance
  • Conversion rate (how many website visitors become client leads)

Each performance evaluation comes with a plan of action to help generate positive results for your law practice.

Get in touch

Let's Get Started

Chat With Our Specialists or Call Us

(872) 242 1074
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