Google Ads for Lawyers with 98% Lower CPL
Get noticed by new clients and grow your legal practice!
Select goals you want to achieve
We are Recognized as a Leading Lawyer Online Advertising Agency
Promoting Lawyers Through Ads on Google Since 2008
How Google Ads for Lawyers Bring You More Clients
Why Google Ads Work for Lawyers:
- Instant VisibilityAppear at the top of search results when local clients seek legal help.
- Targeted ReachReach high-intent clients actively looking for a lawyer.
- Cost-EffectiveOnly pay when someone clicks, no wasted spend.
- Trackable ROIKnow what’s working and fine-tune for better results.





* Typical results generated for our clients in the first year of our engagement.
How Comrade Manages Google Ads for Lawyers
Our 12+ years of dominating PPC campaigns for clients demonstrate our expertise and ability to deliver consistent results in the ever-changing digital landscape
We don’t just launch ads, we build complete PPC campaigns and lead-gen systems that align with your sales process and turn more clicks into clients.
From Google to alternative search engines, we lower your cost-per-click while maximizing reach in the most competitive legal markets.
Proven Lawyer Marketing Results
Our Google Ads Campaign Services for Law Firms
330+ clients trust Comrade’s Google Ads for lawyers to grow their firms.
Drive more clients through Google Ads for lawyers — get your free audit now.
- Firm’s Reputation
- Web Presence
- Rank Competitors
- Potential Demand
- Website Performance
- Overall Score

What Lawyers Need to Know About Google Ads for Law Firms
What are Google Ads, and how can they benefit my law firm?
Google Ads for lawyers helps appear at the top of search results when people search for legal services. You control your spend, target specific keywords keywords like “car accident lawyer”, and get measurable ROI. It’s one of the fastest ways to attract new clients online.
How much do Google Ads for Lawyers cost per lead?
The cost per lead for Google Ads for lawyers varies based on location, competition, and practice area. On average, law firms can expect to pay $75 to $300 per lead, with personal injury and criminal defense being among the most competitive. A well-managed campaign can reduce costs through smart bidding, negative keywords, and conversion rate optimization (CRO).
What is a Quality Score, and why does it matter?
Quality Score impacts your ad ranking and cost-per-click. It’s based on:
-
Click-through rate
-
Ad relevance
-
Landing page quality
-
Keyword alignment
Higher scores = lower costs and better ad placement for your law firm PPC campaigns.
-
What are Local Service Ads vs Google Ads for Lawyers?
Local Service Ads (LSAs) appear at the very top of Google search results and are part of the Google Screened program, showing only verified lawyers with client reviews. You pay per lead, not per click. In contrast, Google Ads for lawyers appear below LSAs and allow more control over keywords, targeting, and ad formats. Both can be powerful — LSAs offer high visibility, while Google Ads offer greater customization.
Book a free consult to see how Google Ads for lawyers can grow your firm — no strings attached.

We will evaluate:
- How fast your website loads
- Backlink quality (and determine if any may lead to penalties on Google)
- SEO performance based on 20 unique factors
- Content performance
- Conversion rate (how many website visitors become client leads)
Each performance evaluation comes with a plan of action to help generate positive results for your law practice.

Let's Get Started
Chat With Our Specialists or Call Us
(872) 242 1074