The Law Office of Daniel Hinich

Modernized and digitally marketed website for Chicago-based criminal defense

Legal Marketing + Strategy Development + Consulting + DIgital Marketing + Website Design

About This Project

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This solo practitioner needed to increase online credibility to generate real leads. The old site lacked clear Calls-to-Action and did not convey Attorney Daniel D. Hinich’s 25+ years of skillful trial success on behalf of his clients. Missing was both a clear delineation of services and his value proposition as the “go-to” criminal defense attorney in & around Homewood, Markham, Bridgeview and Joliet, IL.

Project Challenges

Though the original site had been online for years, no SEO tagging or optimization had been built. Comrade wrote fresh text, placed high-fidelity photos, and included actual client reviews. We standardized the Case Victories page with attention-grabbing headlines, representative images and critical information about results achieved (Not Guilty, Probation, Dismissed, Reduced).

Project Solution

Comrade provided strategic onsite content adjustments based upon a deep SEO audit. We assigned a hierarchy to those services that produce the largest revenue. Next, we implemented foundational SEO and high-quality backlinks; then installed analytic tools to collect actual site visitors’ data. Over time, we refined content funnels resulting in a higher conversion rate: (ie; more calls and emails to Attorney Hinich).By introducing a mixture of paid ads and social media marketing, Comrade is seeing which channels produce the greatest results.

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We are in Chicago and we provide services to clients worldwide.