Wordpress Website Development

We Customize and Develop High-Performance WordPress Websites That Deliver Real Results

Top Clutch Full Service Digital Company Illinois 2024

62 reviews
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WordPress Website Development

WordPress is the most-used Content Management System (CMS) in the world, and for good reason. WordPress makes it easy to manage and update websites while keeping the site’s unique personalization in tact with plugins and integrations.

For more than a decade, Comrade’s WordPress experts have been building websites for clients across dozens of different industries. We continually expand our knowledge-base with every project. Please visit our portfolio to see our experience in action.

WordPress Website Development
Our Promise
Our Promise

Providing Wordpress Website Development services to businesses and eCommerce stores since 2008

*Average results generated for our clients

“Clients sometimes think that a custom, high-performance website needs to be complicated, but we work with great platforms like WordPress that make managing highly sophisticated websites painless.”

Marketing Manager, Strategist

Components of Custom WordPress Website Development

WordPress is a remarkably flexible platform with an enormous storefront of pre-set tools and plugins. Our WordPress experts leverage these invaluable tools to design a custom website that reflects your brand and works to deliver on your objectives. Our customization begins with a careful assessment of your buyer personas and their expectations when interacting with your website

Your WordPress website becomes much more engaging and searchable thanks to SEO, and each page will include key information that users are looking for. It is more important than ever now to build a strategic website to deliver content that is both valuable and easy to find for visitors. Blogs made with WordPress will give your brand a “stomping ground” for ongoing SEO and content that is useful to readers.

With all aspects of your business, the only way to measure success is to track performance against previously identified KPIs (key performance indicators). Your website is no different. We install all the necessary analytical tools and set up the “triggers” and “rules” that align with your overall objectives. Once these tools have been installed, we train you and/or members of your team on how to put them to use.

Every website on the Internet has some kind of contact form or call-to-action. What other conversion tools does your business need? What about reviews, testimonials, case studies or lead magnets? How many do you need? How can these tools be applied for optimal response and built to shape your buyer journey? Your Comrade WordPress experts will help setup the necessary conversion tools to increase your website’s conversion rate.

Mobile Friendly Optimization

Support For Mobile And Other Devices

Mobile devices drive more than half of the traffic across the Internet. It means that your website must be fully responsive and adaptive on tablets and other handheld devices to survive. Having a website that looks good and works perfectly across all devices is what “responsive” means, and we make sure we include it in every project we work on at Comrade.


Integration With 3rd Party Tools And Plugins That Power Your Business

In 2020, almost every business operates with a suite of different business tools: a CRM for easier client management, email solutions for engaging up with your customers, analytical tools for better reporting, and more. We consult with every client to identify the tools and figure out ways they can be connected to boost your website’s performance.

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Our Work

Featured WordPress Case Studies in Chicago

Our Reviews

332 clients and counting rely on Comrade Marketing Agency

Based on 160+ reviews from
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Comrade Digital Marketing Agency is absolutely wonderful! I worked with Anna and she made the process simple & organized. Coming from a background with very limited knowledge of website design, she provided the tools I needed to stay on track with content. The website turned out perfectly. I will absolutely be returning for any digital marketing needs in the future.
Chelsey Kaas

Recognized as a Leading Digital Marketing Agency


We are Google partner
We are Shopify partner
We are Hubspot certified partner


UpCity National Excellence 2024
Top Clutch SEO Company Illinois 2024
Comrade has awards from Awwwards.
We are platinum winner of creative awards from Hermes
We are "Davey awards" silver winner
Comrade is the top SEO services company
We have awards from FWA
Best PPC Agencies in Chicago 2024 Expertise.com

Our WordPress Web Development Process

Six stages of web development process

Project Discovery

  • Identify your objectives and your website’s functionality requirements
    The initial step in this phase is to identify your goals and then map out the solutions to realize those objectives. Additionally, we will outline the functionality and project assets required for the success of your project.
  • Research and identify your buyer persona and optimal user journey
    Your WordPress website will be crafted for the user experience your visitors need and expect. Designing your “buyer’s journey” is an exciting step for every client investing in custom WordPress web development.
  • Market and competitive analysis
    Not only do we research your competition, we research your industry and market landscape. This enables us to refine your website and build the functionality best suited to your target audience.
  • Develop website’s architecture and sitemap
    With your user experience mapped out, we develop the overall structure of your website and sitemap.
  • Build high-fidelity prototypes
    Your website architecture is then built into high-fidelity wireframes that you can browse to get a “first-glance” at how each page and element will interact. This is an exciting phase where your website begins to come to life.
  • SEO research
    Your marketing goals and site architecture are the two needed pieces to start our SEO analysis. We build out the necessary SEO architecture to ensure your finished WordPress site is optimized for findability and gives your target users the information they need.

Web Design

Web design at Comrade

  • Project style guide is built
    Your project’s style guide serves as the design “rule book” for your website’s look and feel. This guide is built around your branding and priorities. We work closely with you to identify the colors, elements and overall style that will be applied to your website.
  • Website architecture is organized
    The content already outlined in your high-fidelity wireframe is then organized into an architecture of all the webpages mapped out for your website.
  • Homepage design
    The “concepting” of the homepage design is done during this phase. The homepage is, fundamentally, the most important page of your website. It’s serves as the first impression of your business and our team takes great care to design a homepage that will serve as a solid foundation for your entire project.
  • Subpage design
    Once the homepage design is right, the remainder of the internal pages for your WordPress site are designed. All our web designs are fully scalable for desktop and mobile devices.
  • Additional WordPress website elements designed
    If your website requires additional elements, we will design and implement them according to your website’s needs. Additional elements might include highlighting important information on the page, incorporating calls to action, etc.

Web Development

  • Map out website architecture
    This phase of your WordPress website project launches in parallel with the web design phase. The first step here is to map out the underlying architecture of your entire website.
  • Take approved designs and design elements and set them into your site
    Next, we take all the approved page designs and design elements and slice and code them into your website. The code is then connected with your WordPress CMS. At completion, your team will learn to adjust or change your website and content through the easy-to-use WordPress admin panel.
  • Build in website functionality
    After all the attractive, front-facing website design elements are built in, next we code in the functionality of your website. This “behind-the-scenes” coding includes everything from third-party tool integrations to complex member-access areas.
  • All content is built in
    At this phase both your website copy and images are added to the site. This is the wonderful, unifying moment when all the design decisions meet your brand’s message.
  • Mobile-responsive site set up
    Comrade Digital Marketing ensures your website is fully functional and equally attractive across all devices: desktop, laptop and mobile.

Foundational SEO

Foundational SEO in web development

  • Identify and set up SEO priorities
    Our team, in collaboration with yours, identify SEO priorities and long-term insights into how your website performs against your ranking objectives.
  • Onsite SEO is woven into your website
    The SEO priorities are then used on all your website elements for optimal findability of all your content. This helps Google understand the value of your content so it recommends your site to its users.
  • Check website for embedded SEO keywords
    The SEO keywords used on your website have to be “readable” by Google to get you the SEO benefits. We perform a full sweep of your website to check for embedded SEO keywords so that Google can understand every optimization on the page.
  • Set up Google Analytics, Google Webmasters and other monitoring systems
    Our team also sets up all the website monitoring tools your team will need. We even establish the event triggers and work with you to ensure you get the most out of the data collected.

Acceptance, Launch & Stakeholder onboarding

  • Website functionality and performance testing
    Once everything has been built and optimized, testing is the final phase to ensure the full functionality of your WordPress web design. We test every last detail to maximize your site’s performance.
  • Website “sign-off”
    Once we’ve completed testing, the final website is sent to you for review and approval. As soon as you give us the green light, we launch your website live.
  • Deployment and tracking of initial performance
    As soon as your website is live, Google finds and indexes it. After this process is complete, we start monitoring the initial performance numbers to ensure your site has optimal findability and functions properly once users land on a page. We review this initial performance with you.
  • Training for you and your team
    Whether it’s you, other stakeholders, or teammates identified in your organization, we train the people who will be responsible for monitoring, managing and updating your WordPress website in the future.
  • Support for your website as needed
    Once a project is completed, we don’t disappear into the horizon. First, our WordPress website development comes with a set warranty period during which we monitor your website and continue to make necessary adjustments. We also have maintenance packages available if you would like our team to perform website updates and optimizations over time. We are here, every step of the way to answer any questions you may have.
Get ahead of the game. Optimize your website for maximum revenue growth
Get ahead of the game. Optimize your website for maximum revenue growth

Talk to experts

Get ahead of the game. Optimize your website for maximum revenue growth

Custom-Built vs. Template WordPress Websites

After making the decision to build a new WordPress website, the natural question is: “Can I save money using a template?” WordPress and all compatible builder plugins have templates for pages and whole sites that can save time and money. The real question, however, is whether a template suits your goals.

Comrade or any custom WordPress development company will start by assessing your marketing objectives. If you’re aiming for more leads and sales or greater visibility, your website is built to drive those results in a predictable and measurable way. Using a template can make for a lower-dollar spend on the actual website, but it will not be designed to deliver certain results, thus your return on investment could suffer. A custom-built website is designed to generate specific, pre-determined results. If traffic, lead generation, conversion and sales opportunities are the goal, custom sites are always the better investment.  Please visit our blog for informative articles explaining the ins and outs of custom vs. template-built websites.

Advantages of a Custom-Built WordPress Website:

  • A design as unique as your brand that marries your organization’s personality with its marketing objectives
  • Faster page-loading, which decreases bounce rate, more effectively engages users and ranks higher on search engines
  • Clean web design and development void of unnecessary elements that clutter your admin panel and slow website performance
  • Custom SEO architecture that boosts your findability and delivers users the information they’re seeking
  • Your site is scalable; built to grow with your business
  • ROI. The spend on your project is later offset by better website performance (meeting deliverables)

What Are the Disadvantages of Custom WordPress Development?

  • Most custom WordPress websites require a greater investment than with a template-based site
  • Developing a custom site requires more time than does a template-based project

Why Comrade?

We love working with clients across a range of industries on building their WordPress websites and think the platform is a phenomenal tool that’s made web development and functionality seamless for so many businesses. Here’s why you can feel secure working with Comrade on your WordPress website development project:

  • You work with experts

Our team members have been working with WordPress since the platform’s inception and have achieved great success building everything from functionality-rich eCommerce sites to B2B manufacturing websites on WordPress with phenomenal success.

  • You’re always in the know

Every step of the way, we’ll deliver status reports on your project and walk you through the ins and outs of your WordPress website. We’ll even provide you and your team training on WordPress so you can get the most out of this user-friendly, highly functional platform.

  • You get results

Comrade measures the success of your WordPress website on two metrics: that it’s easy for you and your team to use; and that it generates qualified leads and conversions for your business. We work hard to ensure those goals are met.

Customer Centric Team

Multiple awards have been won by Comrade Digital Marketing, as well as recognition from clients and peers. We are able to consistently deliver on our promise to grow our clients’ businesses because we have a deep respect for the science and art of internet marketing.

Along with being Google, Shopify, and HubSpot partners, Clutch, UpCity, Davey, Hermes, FWA, and other industry standard-bearers, we have won numerous awards for our online marketing, SEO, and web design services.

ROI-Driven Services

All aspects of your digital marketing campaign are mapped using hard analytics and market-based data. We structure our KPIs based on how we would feel if we were in our clients’ shoes. How many targeted visitors have we brought to our clients’ websites? What is the number of potential customers or sales we have converted from visitors?

We track our clients’ progress through our monthly reports. By using this approach, we can minimize errors and course corrections as your marketing campaign progresses.

Team of Experts

Our 12+ years of experience with over 320 clients has enabled us to provide truly specialized solutions to our clients. Whether you own an eCommerce store, a legal or healthcare service business, or a stone fabrication business, we offer digital marketing solutions specifically developed for your needs and industry.

Advanced and Detailed Reporting

The most effective way to achieve marketing results is to use an integrated approach incorporating all core online marketing services. Ultimately, Comrade Digital Marketing provides all of the marketing services our clients need. Website development and design, search engine optimization, pay-per-click advertising, content marketing, and reputation management are a few of the services we offer. Creating a cohesive and cost-effective marketing campaign is the goal.

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Frequently Asked Questions About WordPress Web Development

How much does a WordPress website cost?

WordPress website development costs vary based on several factors including the website's objectives, the project's technical complexity, the level of functionality required on the site, and the timeline for development. Average costs for high-performance WordPress web development begins at $10,000+ for simple informational websites and $20,000+ for more complex projects.

How long does it take to develop a custom WordPress site?

Typically, creating a high-performance WordPress website takes 3-4 months. This will depend on functionality, the scope of your project's architecture and your availability. The latter is very important as certain steps require the client's input and/or approval. If your assets are lined up and you're ready to dedicate the needed time to your project, it will streamline the development process and deliver quicker turnaround time.

Can you support or enhance my existing WordPress website?

If you already have a WordPress website, it can sometimes be updated or supported to meet your needs. This comes down to your specific goals. Was your existing website designed with your current objectives in mind? Was it optimized to support you in meeting those objectives? Was it properly set up from technology standpoint?

If you would like to explore this option, start with an assessment. Our team will review the strategy and technology used on your existing website and then present you with options.

Should I choose a template-based or custom-built WordPress website?

Companies just starting out often tend to consider template-based websites due to their lower sticker price. Templated WordPress websites, however, have many drawbacks. They are slower to upload across all devices, thereby lowering your search ranking on Google and other search engines and they also limit your online strategy to pre-defined ideations of "brand," "user experience" and "buyer persona." To power your website to meet your specific goals, a custom WordPress site is the solution required. Please call us for a consultation and we can explain in greater detail the difference between custom-built and template-based WordPress websites.

Is WordPress the right CSM for my project?

WordPress is the most popular CSM in the world, but that doesn't automatically mean it's the right platform for every project. If you want to learn more about the advantages and disadvantages of WordPress versus other platforms like Drupal, Wix and Squarespace, start a conversation with our team and we'll explain the differences and pros and cons of each.

We usually deliver a 4.5x ROI for our clients
Our experts will be glad to create a plan tailored to deliver a powerful WordPress website for your business.
  • Business growth and revenue goals
  • Target market and competitive landscape
  • Unique functionality required
  • Sales funnel integration
  • Google Analytics and more

We’ll provide a full market landscape and analysis to either build a new WordPress site or enhance your existing WordPress site to work smarter for your business.

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(312) 265-0580

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