Contractor Marketing Services for Guaranteed Growth
In the home improvement and contractors market, every business is unique. Each company faces its own marketing challenges and growing pains. Comrade is the home services marketing agency that will help you overcome them and grow, guaranteed!
In our decade of experience, we have worked with numerous companies in the home services business and know how to create a home services marketing strategy that will bring success. Our marketing experts will create a marketing plan based on hard data and solutions that work. We are continually working on the campaign and are completely transparent during the process. We will host monthly follow-up reports and meetings to keep you updated on our progress. Our only benchmark is your home services company success.
Drive Sales Qualified Leads
Reduce Acquisition Costs
We Help General Contractors & Home Services Businesses since 2008
2.5xINCREASE IN ORGANIC TRAFFIC
70%QUALIFIED LEADS INCREASE
*Average results generated for our home services clients
You can think of web design as the front and web development as the backyard of your business. It is essential that your website is technically sound because people who are looking for home services companies need their help as soon as possible. Therefore, the faster your website loads, the more potential customers you get.
You can check the technical side of your site right now. Google Page Insight, for example, can not only tell you how fast your website loads, but also give you hints as to what problems may exist.
A search engine optimization campaign serves one purpose – to get your home services company as high on search engine rankings as possible, which also includes local SEO and local services ads. You are more likely to get new leads if you are at the top of the search results page: more than 70% of clicks occur on the first page, and the rate is still growing.
It is vital for your law firm’s success online to take a result-oriented approach to SEO. The first step in improving your online presence should be to find a competent SEO consultant.
Comrade's online marketing services helped this family landscaping business grow its website and online presence to become a full-scale service provider.
Who We Help
We service a wide array of home services companies from general contractors and electricians to painters, plumbers, roofers, flooring, HVAC companies, and beyond. If you don’t see your service area on the list below, don’t worry. Give us a call and see how we can help.
We will only take on your project if we are 100% sure that we can deliver the results you need. Once we’re hired, we establish clear goals, remain transparent and work quickly to deliver meaningful gains.
Experience in your industry. Since 2008, our digital marketing campaigns have delivered revenue growth for contractors, home services businesses, and companies just like yours.
Goal-oriented and accountable. We set robust yet realistic goals for traffic and lead the growth and are data-driven with monthly progress updates.
Cost-effective expertise. Reap the benefit of an entire team of experts in construction and home services marketing.
We guarantee results. We are among the few digital marketing agencies to guarantee results
332 clients and counting rely on Comrade Marketing Agency
I have never seen more actual marketing work and better results happen in the 90 days than I have seen since I started this business 20 years ago
President / Earth Development
Comrade has been a great find. After thoroughly researching similar home services marketing companies in the area we contacted Comrade and this was by far the best decision we've made when it comes to marketing.
Comrade has helped our home services business find its place on the internet! They built our company a beautiful brand new website from the ground up! Their knowledge of SEO work is incredible. They continue to propel our company forward with online advertising to this day. Would highly recommend Comrade to family and friends. Excellent people to work with!
How Much Does an Online Marketing for Construction Cost?
On average, our clients in the home services industry spend $2,500 to $5,000 per month on their internet marketing services, so our solutions are flexible enough to work with a variety of budgets. The increased revenue we generate pays for all of our marketing services, our clients find that our solutions don’t cost them anything. Several factors determine how much you spend on marketing:
Do you prefer a slow, steady development pace or an aggressive one?
How fierce is the competition in your sector of the industry?
Do you have an outdated website or no website at all? Maybe you want to take it to the next level?
Want to Increase Revenue With Home Services Marketing?
All it takes is a phone call and you’ll be empowered to with learning what it takes to grow your contractor business.
Call (312) 265-0580 or contact us online today to set up a free audit and business growth plan.
5 Powerful Steps to Deliver Killer Results for Contractors and a Home Services Business
We approach your home services marketing strategy through the lens of your potential customers. What are their needs? Where are they searching for information about home services?
While there are many technical elements involved, the truth is, these five simple but powerful strategies are at the heart of all you need to achieve online visibility.
1. Strategies That Work
Many people don’t know it, but there’s actually a science to marketing for general contractors. We take that science to the next level by adding the human element of a fantastic team with years of marketing experience in the home services industry.
We begin your project with a full discovery phase, where we conduct market research and get to know your construction business, revenue goals, and budget. We audit your existing home service website (if you have one) and craft a plan of action to achieve the results your business needs within a set amount of time.
2. Beautiful, Conversion-Friendly Website Design
Your website is your most important business asset, but if poorly designed, it will cost you revenue (lost customers). In contrast, a high-performance website delivers invaluable traffic and, in turn, customers. To give you an idea, statistics reveal that nearly 90% of all consumers will shop with a competitor if they’ve had a poor experience on your website.
Needless to say, the first thing we look at is your website. Do you already have one? If so, how is it performing? If you need a brand new website, we get to work, building.
Your new site will be built on a robust SEO-rich foundation, with proper site navigation, sales funnels, and enhanced user experience. When designed properly, your website will support all your digital marketing efforts, help you rank higher on Google, generate increased organic traffic and revenue, and even save you money over time.
3. Search Engine Optimization (SEO) for Home Service Contractors
Quite simply, Search Engine Optimization, or, SEO, is the most valuable asset in your digital marketing arsenal. 93% of all online experiences begin with a visit to a search engine and generate a staggering 15% close rate. The catch is – your business needs to appear on the first page of Google to achieve those results. Which is possible through the power of SEO.
Think of Google as today’s newspaper. When a local prospect searches online for “contractors near me” or “the best HVAC company” what will Google bring up? In a nutshell, SEO is about ensuring that your company appears on the pages of search engines when prospective customers are looking for the types of goods and services you provide.
At its core, SEO is about enhancing your website so that Google and other search engines find, index, and rank your site higher than those of your competitors. It’s important to select a digital marketing team with deep technical knowledge of SEO, as this channel requires consistent adjustments due to the fact that search engines constantly update their algorithms. Once your team is in place, there’s truly no stopping your business from growing substantially.
4. Content Marketing (SEO)
Content marketing signifies any written content that markets your business. It can be helpful information on your website, landing pages, blog, specialized guides, promotional emails, and more. Content is a crucial part of your inbound marketing strategy, generating 8 to 10 times the number of leads as outbound efforts.
Best of all, content adds genuine value to your customers. For instance, by answering their questions about home improvement on your website in the form of a blog post or “how-to” guide, you position your business as an authority on the subject. This, in turn, builds trust.
Content marketing can work quickly, as is the case with follow up emails reminding customers about an item or service they have expressed interest in, and it can work steadily over time, as is the case with blog posts. The higher the amount of quality content on your website, the higher Google and other search engines rank your business. You see, each component of digital marketing ties back to the other.
5. Pay-Per-Click (PPC) Advertising & Retargeting
Tailored specially for contractors and home improvement businesses, PPC and retargeting ad campaigns are a powerful addition to your arsenal that works quickly and delivers an excellent investment return. Consider that PPC ads deliver a staggering 200% ROI (yes, you read that correctly), and the click-through rate (CTR) on retargeting ads performs 10 times better than the average display ad (PPC ad). Your business type dictates which ads are right for you.
PPC ads are based on keywords relevant to your industry and locale and help prospects find you easily when they’re searching for information related to your product or service. Retargeting ads, on the other hand, track and market to previous visitors to your website.
Based on research, we’ll recommend the right channel(s) for your ads, whether it’s Google, Bing, Facebook, Yelp, or a combination of several. The moral of this story? Click-through ads deliver meaningful results quickly and in a cost-effective way, as you only pay only when someone clicks on your ad.
More Contractor Marketing Services to Grow Your Business
Emails are another powerful yet often underutilized tool at your disposal. Data show that for every $1 you spend on email marketing, you’ll see a $42 return on investment. Pretty hard to beat. It can take days, weeks, or even months, but research shows that emails are effective. Not only are they the preferred method of communication among most shoppers, but emails are an excellent and affordable way to nurture customer relationships.
Social Media Marketing
Social media is a terrific tool for generating brand awareness and offering prospects new ways to engage with your company. It affords new avenues to offer customer support, share information, promotions, ideas, and more. While not every business lends itself to performing well on social media, many home improvement businesses do. Let’s explore how your business can benefit from social media platforms.
Contractor Marketing Services Questions our Home Improvement Clients are Frequently Asking
Which home improvement industries do you specialize in?
We serve a wide array of home services businesses including contractors, HVAC, painting, plumbing, electrical, roofing, stone fabricators, cleaning, construction, and more. If you don't see your sector listed here, don't worry, we help businesses of all kinds. Please give us a call to discuss your particulars.
What if we already have a website?
We will review your existing website to ensure it has all the necessary elements to provide information to your customers and convert your prospects to leads. In many cases, we do end up redesigning the website.
Do you offer a guarantee for your digital marketing services?
Simply put, we understand that marketing is a big investment for your company. We want you to see the results for yourself without stress about your bottom line. With this in mind, we've tailored a guarantee unheard of in the industry. Please call us to discuss our special package where we work on your project at 50% of your contract rate (not including the ad spent) until we generate tangible results for you.
What's the advantage of hiring your contractor marketing company?
We've been executing successful digital marketing campaigns for home improvement companies since 2008. Our portfolio of successful projects speaks for itself. Our team comprises experts in web design and development, SEO, PPC, and other forms of advertising, content, analytics, business strategy, and more. Best of all, we are among the only marketing agencies to guarantee our work.
How much do your contractor marketing services cost?
On average, our pricing ranges from: $1,900 - $3,500 / month. As we specialize in a high return on investment marketing that allows your business to scale, the cost is relatively minor and indeed, pays for itself over time.
How long will it take to start seeing improvements in sales?
Of course, the specific answer depends on your unique business metrics, competition, and how aggressive your marketing campaign is. SEO, for instance, takes some time to ramp up while PPC and other aspects of digital marketing are faster-acting. On average, however, our clients typically start to see a meaningful ramp-up in qualified traffic, leads, and conversions by around the 90-day mark.
Average clients see a 4.5x ROI
Request a Quote
Next step after you request a quote:
We will research your company, your local competitors and provide a detailed growth plan to improve your ROI within 12 month.