Kitchen Cabinet Guys
About the company
Kitchen Cabinet Guys, a family-owned local kitchen manufacturing company based in Chicago, teamed up with Comrade to amplify their digital footprint. Known for their quality and durability, Kitchen Cabinet Guys wanted to boost their online visibility, streamline lead generation, and optimize their PPC campaign. They sought Comrade’s expertise for a holistic digital transformation, aligning with their commitment to providing easy, efficient, and professional solutions for kitchen transformations.
Client
Since
2023
Website
kitchencabinetguys.netIndustry
Cabinet Refacers
Services
PPC
SEO
Website Redesign
Comrade's strategic efforts yielded significant growth for Kitchen Cabinet Guys
Challenges
Kitchen Cabinet Guys partnered with Comrade to overcome obstacles, set ambitious goals, and generate more leads.
In the face of a highly competitive niche, low organic search rankings, an under-optimized website, and a lackluster PPC campaign, Comrade joined forces with Kitchen Cabinet Guys to tackle these challenges head-on. The goals set were nothing short of ambitious: to achieve an increase of over 181% in leads generated through the website.
Solutions
This partnership made Kitchen Cabinet Guys a top cabinet contractor in Chicago, achieving local dominance.
The first step involved devising a comprehensive strategy aimed at increasing the lead flow. This included the development of a new website that showcased their services and professionalism. We also implemented a revamped SEO strategy, securing top 3 positions in search engine results pages, thereby boosting brand visibility. Our team focused on creating engaging pages and optimizing blog posts to enhance user engagement.
To enhance their PPC campaign, we performed keyword research to target relevant and high-converting keywords. We also optimized ad copy and landing pages, implementing A/B testing to continuously improve campaign performance. This collaborative effort resulted in Kitchen Cabinet Guys establishing themselves as a leading cabinet contractor in Chicago, achieving top local results.
Results
Eighteen Months, a Different Business
The new site went live on September 28, 2023. A year and a half later, Kitchen Cabinet Guys was pulling in nearly three times as many qualified leads through organic search as it had when tracking started, an 181% jump, with Marketing ROI climbing to 979%.
Semrush confirms the traffic side: estimated monthly visitors went from around 71 to roughly 1,051, up 1,380%. That’s just the slice tied to tracked keywords, so actual organic reach is likely higher.
Cost per qualified lead dropped about 71% over the same stretch, so the agency generated far more leads while spending less on each one. Results haven’t flattened either; growth has continued quarter after quarter.
All percentages are non-paid only; specific volumes remain confidential under NDA, and the Semrush figure is the publicly verifiable anchor.
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