Search Engine Marketing (SEM)

See Your Business Ranked First with Lead-Based Ad Campaigns and Search Engine Marketing Consulting

Top Clutch Full Service Digital Company Illinois 2024

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What Is SEM?

Search engine marketing is one of the most important components of digital marketing services and involves the use of paid strategies. This can include anything from incredibly popular Pay-Per-Click advertising and Google Ads to crucial conversion rate and landing page optimization, all with the goal of improving visibility, qualified leads, and most of all, sales.

It allows you to utilize customer behavior and thorough keyword research to your advantage, with ads based on customer behavior that appeal to their needs and are positioned in plain sight, right at the top of major search engines.

What Is SEM?
Our Promise
Our Promise

Providing Digital Marketing Services to Businesses and eCommerce Stores Since 2008

*Average results generated for our clients
Sasha Berson - Comrade Vice President of Solutions, Partner.

“In an increasingly digitized world, a well-executed online marketing strategy is the key to success for entrepreneurs and business.”

VP of Solutions, Partner

Benefits of SEM Services for your business


Brand Recognition

One of the best ways to gain brand recognition is through paid search marketing. With the help of targeted keywords and applicable ad copy, SEM campaigns can help a brand’s website appear at the top of search results for specific search terms. This leads to increased visibility and exposure, which ensures more people see you and grow familiar with your brand. Not to mention, SEM allows you to maintain consistency across many advertising channels, reinforcing its brand identity and increasing recognition.


Increased Conversion rate

SEM is a powerful tool in your digital marketing campaign arsenal. With relevant ads designed to attract users specifically seeking your product or service and bring them your website, you should see conversions happening almost immediately. This is only bolstered with quality landing pages and copy on your website that matches the user’s intent. Keep in mind that you will need to update your advertising strategy according to new research for continued conversions.


Clear and specific target

Millions of searches are done every day, and it’s vital to ensure your ads are reaching the right people so you won’t waste time and effort. SEM from a reputable search marketing agency offers precise targeting using specific keywords, demographics, and interests. This targeted approach ensures that your company’s advertising is seen by people who are most likely to be interested in your products or services, increasing the chances of conversion.


Full Campaign Control

Our search marketing services allow you full control over any campaigns, so you can make adjustments to scope, budget, messaging, targeting, bidding strategies as needed. While search engine optimization requires the search engines to choose how results are displayed, SEM allows control of your calls to action, targeting, and more for your ads.


Measurable Growth

One of the most greatest advantages of using SEM in your digital marketing strategy is that its results can be tangibly measured. You can check key performance indicators with detailed metrics and analytics, such as impressions, clicks, conversion rates, and ROI. This data allows you to make data-driven decisions regarding future ads, optimize your campaigns, and achieve measurable growth over time.


organic traffic Growth

In order to gain new customers or clients, they must be able to find you easily. Our SEM services offer higher visibility positions that will help your website gain significantly more visitors. These users engage with your site, signaling to search engines that the site is relevant and authoritative, which will subsequently improve your organic traffic and search rankings.

ROI-Oriented Search Engine Marketing Campaign for Any Business

Comrade Digital Marketing has over a decade of search marketing service experience, bringing clients from a variety of industries tangible growth they can rely on. Whether it's law firms, healthcare, eCommerce, or home improvement, our search engine marketing firm is eager to bring your business more profit.

Ecommerce SEM services

eCommerce trust our professional search engine marketing services to boost their digital presence, targeting keywords and demographics more likely to reach the desired audience. With such a competitive online marketplace, traditional marketing methods won’t cut it. Our online marketing strategies help eCommerce businesses track and measure the success of marketing campaigns to ultimately drive revenue.


Law Firm SEM services

In the competitive legal industry, SEM can help law firms increase their online visibility and grow their client roster. We target keywords and demographics relevant to your practice areas, ensuring your website appears at the top of search engine results pages when potential clients seek out legal services online. Not only can this establish a firm’s authority in their respective areas of law, but also drive traffic to their website.


Healthcare SEM services

Paid search marketing has made reaching patients easier than ever, as it allows you to target those searching for specific medical services or treatments. Our SEM company can create ads with search intent in mind to ensure that your website is seen by those who need you most.


SEM for Contractors

We utilize SEM for contracting companies to encourage website traffic, high ad rank, and lead generation. By running a solid SEM campaign with paid ads that target customers seeking your specific expert services, we can help contractors bring in more qualified traffic, increasing their customers and profit.


Small Business SEM

It’s easy for small businesses to fall behind their larger competitors, getting lost among the multitude of other companies with the same services or products. That’s why small businesses turn to Comrade Digital Marketing to design paid advertisements that attract customers to their business over any other.


Local Business SEM

Local businesses can greatly benefit from utilizing search engine marketing company like Comrade, because we understand how to use your location to your advantage. With both SEO (search engine optimization) and SEM, we can create strategies that target your area as well as your desired audience, bringing you more leads and more conversions.

Complimentary Digital Marketing Audit

Our Digital Marketing experts will analyze your website and provide a comprehensive report with issues, opportunities and potential for improvement.
Our Work

Providing The Best Digital Marketing Services to Solve Your Problems

Increase in organic website traffic YOY
Improvement in conversion rate
Real Estate
Northwest Indiana’s competitive real estate market has only fueled Quadwalls drive to succeed and Comrade has been at the ready to realize this client’s aggressive goals. Our online marketing specialists created a sleek, high-performance website built on a rich SEO foundation. Now Quadwalls successfully increases the number of Indiana realtors.

We guarantee our work!

While we push ourselves to achieve the highest quality of work possible, we always set realistic and attainable goals and KPIs. Should we fail to deliver on our contracted promise to you within a set timeframe, you may request a refund for our service, or, we will continue to work towards your goals at no charge until we reach our targets.

“While we believe in accountability, there are some understandable exemptions including economic fluctuations, acts of god, or man-made disasters, that may halt your business’ ability to convert leads. Unfortunately, these factors are not within our control.”

Our Reviews

332 clients and counting rely on Comrade Marketing Agency

Based on 160+ reviews from
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Driving consistent yearly growth with their experience and consulting, Comrade Marketing Agency has proven itself to be a dedicated digital marketing company. Internal stakeholders for the client praise Comrade for their attentiveness and preparation. Customers can expect an available partner.
Jo Ann Golbeck
COO / Black Hawk Supply
The new website has seen an increase in traffic, lead conversion, and sales, meeting the expectations of the internal team. Comrade Digital Marketing Agency is a quick-working and efficient internet marketing company, establishing an effective workflow. The team is professional, driven, and knowledgeable.
Elizabeth Paulson
CMO / American Tent
Website traffic has increased significantly since the engagement began, along with the ROI and leads generated. The vendor leads a research-backed, thorough approach complemented by well-structured task management. They go above and beyond, doing everything they can to help stakeholders succeed.
Peg Kern
COO / The International Kitchen
We were having major problems with digital marketing and our new website being found on Google. Comrade was recommended to us and in less than 4 months has turned things around. Can easily and sincerely recommend them. Thanks Comrade!
Dick Davis

Recognized as a Leading Digital Marketing Agency


We are Google partner
We are Shopify partner
We are Hubspot certified partner


UpCity National Excellence 2024
Top Clutch SEO Company Illinois 2024
Comrade has awards from Awwwards.
We are platinum winner of creative awards from Hermes
We are "Davey awards" silver winner
Comrade is the top SEO services company
We have awards from FWA
Best PPC Agencies in Chicago 2024

How Much Do SEM Services Cost?

The cost of SEM services from a reputable search engine marketing agency can vary based on a number of factors. Mostly, the cost is determined based on how which services you choose to utilize, and to what extent you intend to utilize them. If you want to target 10,000 keywords, you will end up paying more than if you want to target 2,000 keywords.

It’s important to note that the more you put in, the more you get out of it. The initial investment may seem daunting, but SEM has a very fast return on investment, ensuring you reap the rewards of your digital marketing strategy quickly. Typically, the cost of SEM services begins at $950 per month or 12% your ad spend per month.

How Much Do SEM Services Cost?

Will SEM actually help your business?

Yes! Whether it’s an eCommerce business that needs a boost, a law firm looking to log more billable hours, or a healthcare company eager to help more patients, a search engine marketing solution will be of huge benefit to your bottom line.

Not only is it a cost-effective method of increasing brand awareness and traffic, but search marketing services will guarantee that the visitors you attract are actually ones you want- those that are looking for your specific offerings. Ad campaigns have been proven effective, and can help ensure your competitors don’t edge you out of the market!

How Does SEM Work?

Our SEM Management Services and Features

Advanced Keyword Research: Our expert team conducts extensive research to determine the right keywords to target to achieve the best results from the paid search campaign. We look into customer behavior, determining what exactly users are searching to see how best to create your ads.

Industry analysis: We’ll look into the competitive landscape, assessing not only your competitors’ rankings, online presence, websites, and strengths but also their weaknesses and issues to determine what will achieve success in your particular industry.

Google analytics integration & goal tracking: Long term growth can’t be achieved without tracking your current performance and campaign progress. To bring you optimal results, we integrate Google Analytics to gain valuable insights like user behavior and demographics, website traffic and its sources, mobile performance, and conversions. If your current strategy isn’t working, we’ll create a new one that does.

Website and Landing Page Development: If your website doesn’t function well and doesn’t convert, meaning users don’t take your desired action (such as calling, filling out a form, or purchasing a product) then SEM may be for nothing. Using compelling design, relevant content, and quality backlinks, solid functionality, we’ll create a high-performance website that visitors will click on and engage with.

Display Advertising: “A picture’s worth 1000 words” is a saying that continues to hold true, which is why we offer display advertising services! We’ll help you leverage pictures and videos as advertisements to bring you more leads and conversions.

Search Ads: At the core of our search marketing company services is writing text-based ads that convert leads into paying customers. We’ll utilize PPC ads to make sure that next time a prospect searches for a product or service similar to yours, your ad pops up right away. We write our ads to intrigue users, grabbing their attention and making sure they notice you first.

Social Media Ads: Social media is an often overlooked tool to bring in new leads! Our marketing team can create effective ads for platforms like LinkedIn or Facebook to reach a broader audience than ever before. With everyone always scrolling, putting ads on social media is a surefire way to gain brand familiarity and recognition.

Local Service Ads: If you run a business catering to just one or a few areas, then local service ads are a fantastic way to bring users to your website. Given search queries like “Garage door repair Chicago” and “personal injury law firm in New York” are so common, creating local ads helps put your name out there and leads people in your region to your site. We’ll be sure to target the right keywords to attract the right customers to your business.

Remarketing Ad Management: Paid ads come in various forms, but remarketing focuses on bringing back users who have already shown interest in your products or services. By tracking users who have already engaged with your site or placed something in their cart, you can improve your client retention rate by re-appealing to them with targeted ads.

Conversion Optimization: Our search engine marketing services also include optimizing your website for maximum conversions. From an easy-to-navigate structure to fast page loading speed, thoughtful layout, and compelling calls-to-action, we will guarantee optimal user flow and navigation to turn visitors into customers.

Custom Analytic Reports: Transparency is everything, and we’re not fans of vanity metrics. Every month, we’ll compile extensive reports to see both the immediate results the campaign yielded, as well as the progress of your long term goals. We will look at metrics like marketing-qualified leads and conversions. We’ll also assess your satisfaction with our work and make plans to address any issues you may have.

SEO vs. SEM: What’s the Difference?

SEM and SEO are both vital components of digital marketing, but they aren’t quite the same thing. Search engine marketing is paid search marketing, where a business pays for ads to show up on search engine results pages.

Search engine optimization (SEO), on the other hand, is about climbing the search engine ladder organically through on-page and off-page optimization, keywords, improved content marketing, and much more.

By using both SEO (at the top of the sales funnel) and SEM (at the bottom of the sales funnel), you can strengthen your marketing campaign and they work hand in hand to ultimately bring you the best results.

Why Comrade?

Comrade has a wealth of experience tackling search engine marketing in a broad range of industries. When you partner with Comrade, you’ll receive an entire team of marketing experts well-equipped to create a comprehensive SEM campaign designed to bring your business more customers than ever.

If you’re ready to boost your business above your competitors, get more quality leads that actually convert, grow your revenue, and achieve your business objectives, contact us today to speak with a member of our team and learn more about how we can help your company thrive.

Respect in the industry

Recognized Digital Marketing Experts

Comrade Digital Marketing is an award-winning internet advertising agency that has been recognized for excellence by both our industry peers and clients alike. Our stellar reputation is built on our respect for the art and science of internet marketing, and through its implementation, delivering on our promise to grow our clients’ businesses.

We are proud partners of Google, Shopify, and HubSpot and are incredibly proud to have won numerous awards for excellence in online marketing, SEO, and web design, from Clutch, UpCity, Davey, Hermes, FWA, and other industry standard-bearers.

Data-driven approach

Data-Driven Online Marketing Services

Every aspect of your internet marketing campaign is mapped using hard analytics, and market-based data. Simply put, we place ourselves in our clients’ shoes, structuring our KPIs to reflect that. How many targeted visitors have we brought to our client’s websites? At what percentage rate have we converted those visitors into potential customers or sales?

We provide our clients with ongoing monthly reports replete with data to chart our progress. By using this approach, we can ensure that minimal errors and course adjustments are needed as your marketing campaign progresses.

Tried and tested expertise

Multiple Industry Expertise for Tailored Marketing Campaigns

With our 12+ years of existence and 320 clients served, we’re able to offer truly specialized solutions to our clients, based on their unique industries. For example, stone fabrication companies, legal and healthcare services providers, and eCommerce stores – every company will be guided by their own unique digital marketing solutions based on what we know will work for their specific needs and respective industries.

Best services and competitive prices

Top Internet Marketing Services at Competitive Pricing

The most effective way to achieve marketing results is through a holistic approach that encompasses all of the core internet marketing services. Comrade Digital Marketing is unique in that we are a truly one-stop solution for all of our client’s needs. We engage in projects from start to finish, including web development and design for high-performance websites, SEO, PPC, content marketing, reputation management, and more. This ensures that a cohesive and cost-effective marketing campaign is executed.

Search Engine Marketing Featured Articles


Search Engine Marketing Services FAQ

What does SEM stand for in marketing?

SEM stands for search engine marketing, a component of digital marketing used to raise a website's visibility on search engine results pages (SERPs) on search engines like Google and Bing. It often includes Google ads, social media ads, and more.

What are the benefits of SEM for business?

There are a wide number of benefits to using search engine marketing to achieve your business goals. Primarily, SEM is quick and easy to set up and run, campaign results are measurable and trackable, it improves brand recognition and reaches a wider audience, and most importantly, it can be tailored to target very specific users, grabbing their attention effectively and leading to more conversions.

What is the objective of SEM?

The primary goal of SEM is to ensure your ads appear on search engine result pages, with the attention of bringing more traffic to your site and gaining more leads. When users search for a specific keyword, they should see an advertisement for your company.

Average clients see a 4.5x ROI
Request Your Complimentary Digital Marketing Assessment and Audit

Fill out this form and our marketing team will assess:

  • how much demand, expressed as search volume, there is for your services or products;
  • how you stack up against your direct competitors;
  • and how we would go about generating more business for you.

We will conduct the assessment and present you with recommendations in a Business Growth Blueprint. Best part: there is no charge nor further obligations for this service.

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