The International Kitchen

Luxury culinary travel agency benefits from Comrade digital marketing campaign with a 62% increase in traffic, year over year.

About This Project

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The International Kitchen is a top-notch company organizing gourmet culinary vacations around the world. Its tours focus on some 20 exotic destinations around the world and offer clients cooking classes, accommodations, and guided pathway tours to explore each country and region’s unique culinary history. 

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Challenges

A luxury services provider, The International Kitchen was a pioneer in the industry and was in fact successful year after year until they hired a different agency to redesign its website. Unfortunately, the poor quality deliverable from the previous agency resulted in this established business losing its dominating market share. Traffic steadily declined and International Kitchen’s hard-won successes disappeared. The company needed a new agency to help it reclaim its former position as the industry’s leader.

Solutions

After Comprade completed a full marketing audit to identify key deficiencies and opportunities for improvement, we crafted a high-performance digital marketing strategy consisting of SEO, PPC campaigns, content marketing and enhanced website updates. Since implementing our campaign, the culinary tour provider has enjoyed an increase in organic traffic year over year.

Results

As a result of our marketing strategy, over the course of just six months, we restored The International Kitchen to its place as a leading culinary travel agency that now enjoys dynamic growth, year-over-year.

  • 62% increase in orders YOY
  • 118% increase in SEO traffic

 

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