About This Project

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Nut Stop is an established wholesaler and eCommerce retailer of nuts, dried fruits, and bulk snacks in the Chicagoland area. Over time, the company’s wholesale and eCommerce business suffered stagnation due to an outdated website and limited internal marketing efforts. Nut Stop’s antiquated website could not keep up with demand nor compete with larger suppliers in the business.

Website homepage designed by Comrade Digital Marketing.
New website pages on mobile screen.
eCommerce

Established eCommerce Soars in Web Traffic, Customer Orders With Comrade Solutions

INCREASE IN TRANSACTIONS160%
INCREASE IN ORGANIC TRAFFIC3.2X
IMPROVEMENT IN CONVERSION RATE41%

Challenges

Client Needed a Site to Seamlessly Support B2B and B2C Sales and Channel a Large, Complex Inventory

It was imperative that Comrade redesign a website that enabled faster, more user-friendly performance while at the same time retaining the structural integrity needed to support the company’s large inventory and complex sales structure.

Webpages collage.

Solutions

A Robust eCommerce Site Redesign Enabled Proper Inventory Processing & Sales Functions

With a focus on enhanced speed and user experience, particularly during the checkout process, the new site was built on a robust eCommerce foundation to facilitate even the most complex transactions. SEO strategy and improvements were also deployed.

Mobile pages collage.

Results

Comrade Solutions Generated Marked Increase in Qualified Traffic and Revenue

Comrade was able to create a clean, easy-to-use interface that fully modernized Nut Stop’s website while preserving the structural integrity needed to sustain its large-scale operation.

Nut Stop

Both sales and positive feedback on the design of the site have increased. Comrade Digital Marketing was extremely responsive throughout the engagement and met every deadline. Their synergistic approach set them apart.

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