American Tent

B2B manufacturer of custom tents lands top-ranking on Google, increases qualified leads by 177% in just 6 months

Marketing Strategy + PPC + SEO + Web Development + eCommerce Website Design + Reputation Management

About This Project

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American Tent is a manufacturer and supplier of high-quality tents for recreational and commercial purposes. While the company is primarily focused on B2B, American Tent also services the consumer market.

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Challenge

American Tent came to Comrade to address two primary challenges. The first was to remedy a slow, underperforming website and the second was to help increase leads, and conversions, and ultimately, sales. American Tent’s CEO, being highly goal oriented and sales driven, was disappointed in his previous marketing agencies’ failure to deliver results and true revenue growth.

Another challenge was that American Tent was in the process of changing its company name, which in turn would catalyze a drop in SEO rankings (a typical byproduct companies change their DBAs). Comrade needed to mitigate this inevitable drop in SEO ranking and grow the company’s revenue through an aggressive marketing campaign and full web redesign.

Solution

First, Comrade fully redesigned and developed American Tent’s Shopify website to function and perform sales functions in a far more efficient manner. We customized and modernized the American Tent website, enhancing the overall site aesthetics to more accurately showcase the brand’s high quality and stellar reputation in the industry. We then implemented substantial SEO and structural improvements, enhancing the site’s functionality, user experience (UX) and upload speed. In addition, our team restructured the website framework and sitemap, adding new categories and landing pages to facilitate a seamless buyer’s journey for all potential customers. We even interviewed some of American Tent’s clients to assess what’s most important to them when utilizing the website.

On the marketing side, Comrade launched and has been maintaining a full-scale marketing strategy that includes a robust SEO and PPC (Google, Facebook, Bing and LinkedIn) campaign as well as reputation management to achieve higher rankings. In addition, we are providing consulting services to American Tent’s internal marketing team to ensure their ongoing success.

Oh, and remember when we mentioned that American Tent changed its company name and would suffer an impact in its SEO ranking? Not only did we mitigate the drop, we actually doubled American Tent’s SEO ranking in the last six months!

Results

The results of American Tent’s website relaunch and marketing campaign has been nothing short of staggering. In just a six month period (from January to June of 2020) the client has increased its qualified leads by 177% and through 181 keywords, American Tent now appears on the very first page — and in many cases, in the top three placement — of Google and other search engines. Best of all, the client is thrilled with the results and has reported record-breaking sales, week after week.

One of the reasons we were able to achieve such measurable results in a short period of time is because the team at American Tent put its trust in us. They’ve been open-minded and flexible, allowing the Comrade team to implement its suggestions and hone the right campaign for American Tent. We love working with clients as true partners and American Tent has been a phenomenal partner, entrusting us with their business and allowing us the opportunity to learn from each other. And the results speak for themselves.

Results at a glance over the last 6 months:

  • Appears on the very first page of Google and search engines (including the top-three placement) in numerous key searches
  • SEO/qualified lead traffic has increased by 177%
  • PPC conversion rate has improved by 171%
  • Bounce rate has improved by 33.5%
  • Time spent on website has improved by 16%
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