Blackhawk Supply

Customer-focused HVAC supplier reaps an astounding 60% increase in revenue with full website design and digital marketing solutions

About This Project

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 Blackhawk Supply is a supplier of HVAC, plumbing, electrical and control systems and is a licensed supplier for 15 major brands including Johnson Controls and Siemens.

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Challenges

Blackhawk entered the market in 2015 and had to overcome an industry with more established competition. Fortunately, the company’s team had been trusted manufacturers of HVAC Controls for over 30 years prior to founding Blackhawk, but the company needed to convey its superior customer service and expertise to a new audience. The company also needed a robust online branding campaign and digital marketing strategy from an experienced agency to establish its online presence through organic search and digital advertising.

Solutions

Blackhawk has been a valued Comrade client for over three years. We created a fresh website design that captured the company’s customer-first philosophy with enhanced user experience features. As a next step, we implemented a robust content marketing strategy, digital advertising campaigns and SEO, yielding the company’s 40% growth, year over year.

Results

  • 40%+ increase in revenue YOY
  • 42% improvement in conversion rate
  • 210% increase in targeted traffic from SEO
  • 23% decrease in cost per sale
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