Blackhawk Supply brand positioning and digital marketing

Consulting + E-Commerce + B2B + DIgital Marketing + Website Design

About This Project

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Blackhawk supply company expertise ranges across plumbing, electrical and HVAC and a variety of controls (actuators, sensors, and displays), and is a licensed dealer for 15 major players, including Johnson Controls and Siemens. Chicago-based, the company’s founders have grown a loyal clientele over 3 decades, and has rapidly expanded nationwide.

42%
Conversion Rate improved
60%
Revenue increase

Challenges

Started in 2015, Blackhawk has to overcome its newcomer status. Though the company was started only 3 years ago, Blackhawk’s team has been solidly building a reputation in the manufacture of HVAC Controls for 30+ years. Blackhawk Supply needed online branding to demonstrate their markedly superior customer service.

Solutions

CWA devised a new presentation for the company’s customer-first logic; and created page-flows and content that nurtures clients through product research & comparison, smart-search with visual filters and online purchasing. We used clean, organized design and leveraged technology tools that maximize customers’ positive experiences and interactions with the company.

To achieve higher conversion we also installed user manuals and how-to videos that truly help users, as well as easy-to-use communication tools: forms, emails, live chat, FAQs, line cards, catalogs return tool and phone support.

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