Sophisticated website design for America’s elite eyewear manufacturer
As a longtime client of Comrade, American Optical’s parent company knew we were the right choice to take on such a prestigious client and advanced project. With this in mind, we got to work dissecting the client’s competitive landscape, revenue goals and website needs.
After our analysis, our team designed and developed a truly world-class optical website replete with a range of intuitive features. Virtual try-on modes, high level customization options and site functionality greatly enhanced the overall UX for all current and potential clients. We integrated the site with the company’s in-house operations to accurately track inventory, shipping, and order customizations. The result today is a high-performance, beautiful website worthy of a business that has serviced the nation’s presidents and upper echelons for nearly 200 years.