American Optical

Sophisticated Website Design for America’s Elite Eyewear Manufacturer

Website Design + Website Development + Custom Functionality

About This Project

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American Optical is a pioneer in eyewear, having begun its manufacturing business in 1833. Since its inception, this esteemed optical business has furnished America’s elite with the best in eyewear. From outfitting our nation’s presidents, pilots and even NASA astronauts, American Optical has risen to the challenge. The brand is dedicated to offering in-depth customizations and the most advanced technology available.

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Challenges

Despite its long and storied pedigree, American Optical had been functioning on a website designed by a previous agency long ago. The previous site was in dire need of an update as its outdated, clunky interface neither serviced American Optical customers nor did it adequately capture the true luxury of the brand.

Solution

As a longtime client of Comrade, American Optical’s parent company knew we were the right choice to take on such a prestigious client and advanced project. With this in mind, we got to work dissecting the client’s competitive landscape, revenue goals and website needs.

After our analysis, our team designed and developed a truly world-class optical website replete with a range of intuitive features. Virtual try-on modes, high level customization options and site functionality greatly enhanced the overall UX for all current and potential clients. We integrated the site with the company’s in-house operations to accurately track inventory, shipping, and order customizations. The result today is a high-performance, beautiful website worthy of a business that has serviced the nation’s presidents and upper echelons for nearly 200 years.

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