About This Project
visit websiteEuropa Eyewear partnered with Comrade, a Chicago digital marketing company, to create a magnificent online presence and enhanced user experience for its vast network of optometrists and consumers.
NUMBERS
Enhanced UX marks the evolution of a great American eyewear maker
The site appears on the very first page of Google and search engines (including the top-three placement) in numerous key searches. See the numbers here:
Increase in Organic Traffic 49%
Improvement in Conversion Rate25%
Innovative Order Management System
challenges
Enhanced UX marks the evolution of a great American eyewear maker
Positioning the brand as unique among large, corporate eyewear makers, we highlighted Europa’s commitment to superior service and unparalleled quality.
SOLUTIONS
Comrade created a new digital experience
Comrade created a new digital experience that encompasses a rich mix of content, imagery, and complex eCommerce functionality that made Europa’s product lines more desirable and easier to order.
RESULTS
Comrade made customized eCommerce website
Empowered by Comrade’s highly customized eCommerce website, the Europa brand is now properly positioned as a leading manufacturer and distributor in the eyewear industry. Our three-tier approach has allowed this world-class website to become a user friendly hub for each of the unique verticals with which Europa interacts: partners, consumers, and management staff.
Comrade created high-level funcionality website
With the website’s high-level of functionality built in, our robust platform serves three crucial functions: its intuitive management system allows partners to place product orders seamlessly; consumers can browse a wide array eyewear across all eight of Europa’s signature brands; and the Europa management team can now easily automate its internal order management processes and analyze vital data to track progress in real time.
Can’t say enough good things about this team! After getting a top-level introduction to Comrade’s capabilities in terms of e-Commerce development, I scoped a major project with them that had been several years in the making. With any ecommerce development project of this scale and visibility, I wanted to make sure I was investing wisely; and I was frankly nervous about using an agency I had never worked with before. Comrade’s team really impressed me in the pitching process and even more so once they were awarded the project – making me feel as if the quality of the end product was as important to them as it was to me.
Every step of the way, they beat me to the punch in organization, timeliness, responsiveness, best practice auditing, etc. etc. I was amazed at how quickly they tuned into the specific business challenges we needed to address with the site and how nimble and solution-oriented they were throughout the planning and development phases. I’m in the process of scoping another project with Comrade now and plan to use them again and again. My experience was that good.
Amanda / VP of Marketing / Europa Eyewear
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