Granite Selection
Local stone shop rocks competition, garners a staggering ~1,500% increase in web traffic with Comrade marketing solutions
About the company
Granite Selection is a Chicago-based stone fabricator specializing in distribution, design, fabrication, and installation of fine custom granite and natural countertops, marble vanities, shower walls, and fireplace surrounds.
Client
Since
2018
Website
graniteselection.comIndustry
Stone Supplier
Services
Digital Marketing
Website Design
Discount granite countertop shop turned market leader
challenges
Granite Selection had low-profit margins and very little wiggle room
As a deep discounter in the stone industry, Granite Selection had low-profit margins and very little wiggle room when it came to enacting strategies that would improve sales and profit margin. The company struggled to penetrate the market amid the sea of tough competitors. Prospects could not find Granite Selection’s previous website online, further reducing demand for the company’s products.
SOLUTIONS
Granite Selection refined its business model
With Comrade’s help, Granite Selection refined its business model and we were able to transform the company into a market leader with high customer demand. We designed a high-performance, custom website second-to-none in the industry. In addition, we implemented an equally high-performance digital marketing campaign that includes SEO, digital advertising, content marketing and more.
Working with the Comrade team has been a most pleasant experience! Their dedication and passion for what they do is exemplified by their unrivaled customer support and attentiveness to the specific needs of our business. You did a great job for us and I would recommend you to anyone.
Results
Fast Start Out of the Gate
It took time, but the payoff was significant. It took roughly two and a half years of steady SEO work before the account hit its stride, moving from a slow build-up into a clear compounding phase by March 2021, 30 months after launch.
Publicly verifiable on Semrush, organic traffic grew from roughly 4,200 to nearly 67,000 visitors per month over that window, a 1,489% increase, or almost a 15-fold expansion in keyword-driven visibility, and that’s only the slice Semrush can see.
Internal Growth Portal tracking shows the rest of the picture: total inquiries rose 221%, while blended cost per lead dropped 68% to its lowest point in the account’s history, meaning traffic wasn’t just bigger, it was converting more efficiently too.
Specific client volumes remain confidential under NDA; the Semrush figure is the publicly verifiable anchor.
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