There are over 1.93 billion websites online. The best converting roofing websites excel at two things: form and function. A roofing company’s website design is important because, in real life and online, people are naturally drawn to good design.
In fact, 57% of internet users say they won’t recommend a business with a poorly designed website on mobile. Most people think design is about color schemes and graphics, but this is only one part of it.
Technical aspects are equally significant, such as a fast loading time, having a robust host, and intuitive navigation. When developing your roofing website design, you’ll want to think about:
Since your website is the digital face of your roofing company, it’s essential to create it with care and consideration. Lacking in any aspect will affect your brand’s online reputation and lead generation.
From graphics to SEO, there is a lot to consider when updating an old website or building one from scratch. Below is a list of the best roofing company websites for inspiration, as well as some great roofing website ideas to incorporate into your roofing web design.
Let’s break down the best roofing website examples that have incorporated some of the best roofing website design principles to help with search engine optimization and generating leads. We’ve touched on a few main advantages to illustrate the best roofing website design elements and how they work.
This website is one of the best-looking roofing websites out there and is a great example of how to create a clear value proposition that immediately informs visitors of what they can expect when hiring this roofing business. The overlay of the text “Creating an experience worthy of your expectations” is the first thing potential customers see, along with a slide show of images that substantiate this claim.
Below this is a call-to-action button to help potential customers get finance, as well as a brief bio about the company that provides further elaboration on its value proposition. When you scroll further down, you’ll learn more about their specific services and their processes, followed by a lead capture form. This is a good example of how to transfer visitors into leads.
Quantum Roofing’s horizontal menu provides all the information prospective customers need to find out more, read reviews and contact the company. Having this on the homepage ensures effortless navigation, while the call-to-action buttons “Get started” and “Make payment” decreases the number of clicks required by visitors to get to where they need to be.
When a customer enters a roofing contractor’s website, the suggested number of clicks it takes to navigate and search for information should be no more than three, which Quantum Roofing definitely achieves. And, if visitors don’t click on the “contact us” button, they can always call the numbers at the top of the page, which eliminates all pain points involved in finding relevant contact details.
Unlike the previous two roofing company websites, Christian Roofing and Remodeling’s homepage cuts straight to the chase with a lead generation capture form, with which visitors can request a quote.
Instead of offering a text explanation of what they do, the company has an introductory video that is more compelling and personal. According to HubSpot, 86% of video marketers say video has been effective in acquiring more leads.
Adding subtitles would further improve the video’s effectiveness, as 80% of people watch videos to completion when subtitles are added.
While the navigation is a little cluttered, this roofing web design excels at streamlining the customer’s journey. Directly underneath its value proposition, “Big enough to get the job. Small enough to care,” is a drop-down menu for visitors to select what they need help with.
This accomplishes two things. Firstly, it reduces friction within each customer’s buyer journey, and secondly, it immediately makes visitors aware of the company’s comprehensive services.
The best roofing company websites’ strong color scheme (white, black, gray, and red) also makes various design elements stand out, drawing the viewer’s attention to calls-to-action and important contact details.
A simple and effective roofing web design that communicates exactly what’s required about the company and its services with minimal fuss. On the top right-hand side is a telephone number and link to request a quote.
Below that is the hero image of key business members and another call to action to “request a free estimate.” There are two “request a free estimate” buttons on the homepage alone, making it effortless for customers to get in touch.
Moreover, the client testimonials offer social proof of the company’s high-quality roof repair, which further convinces visitors to hire them.
Metro NYC Builders’ roofing website design has one of the strongest calls to action. Its header states, “Call now and receive 100% free on-site estimate.” As you scroll further down, you learn more about their services, which are complemented by customer reviews.
What’s interesting about this roofing company’s website design is that it doesn’t have a horizontal menu. It’s literally one landing page. Even though all the best-looking roofing websites usually have an extensive menu, which is justified by user-friendliness, this site does not. This website really stands out among the best examples of roofing websites; it demonstrates that it’s possible to create a user-friendly and attractive website without a lot of different menus and buttons. Sometimes, less is more.
Despite there being a lot of text on the homepage, this roofing web design has ensured the layout is balanced and easy to navigate. Additionally, First Quality has a large testimonial banner that provides visitors with ample social proof of their superior services, below which you can see its Angie’s List Super Service Award.
On the website’s horizontal menu, the tab “why choose us” effectively communicates the company’s unique value proposition. Each sub-category offers yet another reason why First Quality is one of the best roofing repair companies. A prospective customer can see right away why they’re a reputable company and click on the drop-down options if they wish to find more.
Moss Roofing ticks all the best roofing website design basics. A chatbot, clear navigation, limited color palette, and reviews are the marks of an effective website that’s designed to generate leads. This roofing website also has a blog, created to boost brand authority.
When you land on the homepage, its clear calls to action make it super easy to get a free quote. The fact that the company mentions they have virtual inspections further encourages visitors to make contact. The added convenience eliminates customer pain points while reducing company overheads.
The two things that make this roofing company website design stand out are its Google reviews and contact buttons. On the lower left-hand side, we can see that Piney Orchard has a 5-star review rating on average. Displaying reviews on a roofing site has become increasingly important, as 95% of consumers read reviews before purchasing products and services.
Then, on the bottom right-hand are two buttons to call or SMS. The SMS function is perfect for customers who perhaps don’t want to initiate a phone call, but still wish to contact the company, meaning the Piney Orchard has considered its target audience’s communication preferences.
A sleek modern roofing company website design with a limited palette of white, gray, and green makes D&L Roofing’s website stand out. Moreover, its customer service chatbot provides 24/7 support. Today’s chatbots can answer as much as 80% of all standard questions, which not only improves customer service but also reduces customer-service-related costs.
D&L Roofing also has a blog, which plays an essential role in digital marketing strategy. By providing prospects with valuable information, the company establishes itself as a roofing industry leader. According to the Digital School of Marketing, blogs increase leads by 67%.
Cape Roof has strategically used the color blue to draw attention to its navigation bar, making for a neat and simple website design structure. Its hero slideshow suitably showcases the scope of the company’s services without cluttering the page with visuals.
This roofing company website design is a good example of how to use “negative” or white space to balance different design elements. The effective use of negative space can increase readability by 20%.
What’s also noteworthy is the benefits section of this roofing website. Instead of providing a long explanation, the company has neatly summarized it into six points with illustrations, which are far more visually appealing.
Chicago Flat Roof Company has been providing high-quality, affordable roofing services to clients in Chicago, the suburbs, and Northwest Indiana for over 15 years. They are committed to customer satisfaction and always go above and beyond to ensure that our clients are happy with our work. They offer a wide range of services, including roof repairs, replacements, and installations.
As Chicago’s premier roofing contractor, they offer the care and attention of a startup with the resources and experience of a national brand. They provide more than most roofing contractors, delivering quality service that you can trust.
Consider Houston Roofing & Construction as your first choice for a roofing project to ensure it is completed flawlessly. They use tried and tested methods and have enthusiastic employees who are committed to giving you the best results. Plus, their unmatched warranties give you complete peace of mind.
Houston Roofing & Construction is one of the best roofing companies in Houston. They are rated A+ with BBB and GAF Master Elite certifications. What’s more, they also have an RCAT license, although there are no licensing requirements for roofing companies in Texas. When you hire Houston Roofing, you can be sure that you are getting the best possible service.
Cleveland Commercial Roofing is a top provider of commercial roofing, sheet metal, waterproofing, and restoration services, serving Cleveland and the surrounding areas in Ohio. They offer high-quality, worry-free services to commercial, industrial, institutional, medical, historical, and specialty markets.
If you’re looking for the best roofing work in Cleveland from experienced professionals, look no further than them. They’re dedicated to all aspects of commercial roofing, including roof repair and replacement. Cleveland Commercial Roofing has been in business for over two decades and has built up a reputation for quality, integrity, and customer care that sets them apart from other roofing contractors.
Need a roof repair or replacement? Janney Roofing can help. With a free inspection from one of their experts, you’ll have all the information you need to make an informed decision about your roof. You can choose the colors and materials you prefer for your new roof, and then their award-winning team will get the job done, keeping you informed every step of the way. Give your home the roof it deserves with Janney Roofing.
Usability and utility (not the visual design) will ultimately determine the success of a roofing website design. Top roofing websites are user-centric. This is a standard approach website builders use when creating a new roofing website.
While there may be aesthetic and technical aspects that the best converting roofing websites have, you’ll want to start with the ones below.
While UX and UI are frequently used interchangeably, they are not the same thing. UI design focuses on how the website looks and functions, whereas UX looks at designing how a visitor feels when they interact with a website.
Simply put: UI makes a website experience enjoyable, whereas UX concerns ease of usage. They’re both needed to win customers’ confidence and to ensure your site’s performance is of standard. Investing in UI and UX improves customer experience and website rankings, as well as sales!
Arguably, one of the most impactful design tools a roofing webmaster has is color. If you want to convey a certain tone or message in a design, a consistent color scheme is a must. Colors carry a subconscious message that affects buyer psychology. For example, blue connects to water, implying freshness, whereas red reminds us of heat, passion, or danger.
Optimizing typography in your roofing site is also important because it improves usability and graphic balance.
All the best roofing websites load very fast, which means they get more traffic and higher search engine rankings. If you want that too, you must optimize your website speed. The best converting roofing websites load in two seconds, which is Google’s recommended time. Anything more may cause potential customers to leave your site and hire competitors.
Search engine optimization (SEO) is made up of multiple elements such as on-page, off-page, technical and local SEO.
Common tasks associated with SEO include creating high-quality content and optimizing said content around specific keywords. The best roofing websites use SEO to improve their rankings in the organic (non-paid) section of search results.
In fact, over 50% of marketers say growing SEO and organic presence remains a top marketing priority.
The best roofing company websites clearly state the unique solutions they offer customers.
Identifying your unique value proposition compared to your competitors is the main pillar that establishes your success in digital marketing for roofers and sales. It articulates why a potential customer should hire your company instead of a competitor. Even if it’s not on your homepage, it is still important to mention what makes your roofing company unique on your website.
If you’re looking to get the most out of your roofing website, you need to use DataPins. This tool and app allow contractors to publish pins every time they finish a job. The contextual information from the job, like its location, service type, and equipment, all get translated onto your web pages via pins. This results in a 25x increase in impressions for your website compared to an average site.
Most of the best roofing websites are responsive, meaning they adjust to fit the screen size of the device they’re being viewed on. However, few are designed specifically with mobile in mind. This can result in a sub-optimal experience for mobile users. If you want your site to be successful, make sure you design it primarily for mobile users.
As a website owner, it’s important to make sure every page on your site is designed to lead users through your sales funnel. Regardless of where they are coming to your site from, you should have clear calls to action (CTA) placed throughout the site – both in the header and in the content. By doing this, you will be able to guide your users to the desired action.
Badges and awards can be a great way to show off your website’s achievements and accomplishments. By displaying them prominently on your website, you can communicate to your visitors that your site is reputable and trustworthy. Plus, badges and awards will help you build trust and improve your site’s search engine rankings.
It’s generally agreed that websites with thin content pages (fewer than 300 words) are not as effective as they could be. These pages often fail to target important keywords, which can negatively impact a website’s online user experience, SEO, and overall impact. On the other hand, the top roofing websites have at least 550 words on their service pages and 800+ words on their blog posts. This allows them to effectively target their keywords and provide a better online experience for their users.
Choosing a roofing website design agency is much like interviewing candidates for a new job at your company. Just because an agency has a good reputation, doesn’t mean they’re necessarily a good fit for your roofing website. At the same time, sometimes a digital marketing company is a great fit on paper in terms of what they can deliver, but their company culture sucks.
Here’s the catch: When you’re interviewing candidates for a new job, you likely already know what that job entails. So, how do you find the right agency, when you may not be entirely sure how website design works?
Good web design agencies have a team of experts who know how to convert your website traffic into leads. This means they understand your industry and have a credible track record of achieving good results for the same or similar businesses.
They are also communicative and transparent, and don’t hide behind vanity metrics. For example, we’ll never agree to work with a roofing client, unless we know we can guarantee results. We’re also happy to provide potential clients with case studies that showcase our scope of work and the success we’ve achieved for others.
A reputable roofing website design agency should tick all the boxes on your checklist before you hire them. And, they need to gel with you. They’re also perfectly fine with explaining what each line item costs and most importantly, provide a customized web design service—not a cookie-cutter process.
Before you start hunting for one, make sure you know what you need from a roofing website design agency in terms of services, price, budget, and deadline. Then, interview a few. Find out what their process is and how they work. Chat with old clients and don’t settle for the cheapest quote. High-performance websites do come at a price, but considering they’re digital storefronts, it’s 100% worth the investment.
Roofing website design is a multipronged process that takes time and effort. It can be challenging to do well if you’re not an expert and need to focus on other business elements. When you hire professional web designers, you save time and money.
Comrade Digital Marketing Agency is a full-service digital marketing company with a team dedicated to roofing website design services and roofing advertisement ideas. Chat to us today to learn how we’ll create a secure and responsive roofing web design that gives your business a marketing edge.
Set up a roofing lead generation process. A custom website and organic SEO are the best ways to get commercial roofing leads in 2023. If you have a domain name and a Google Business Profile, you have a major advantage over startups.
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