Given their steady popularity, customers rely heavily on social media platforms to research and evaluate businesses before purchasing anything. According to studies, 75% of social browsers use social media to research products, and 71% of customers who have enjoyed a brand's services on social media are likely to tell others about them.
Social media can be notably beneficial, allowing a roofing business to showcase its work and expertise. Platforms like Facebook, Instagram, and Twitter provide a visual medium to help roofing companies reach a wider audience, showcase their work, and ultimately grow their business.
By the end of this comprehensive guide, you will have a better understanding of how roofing social media marketing works, and you’ll learn how to identify what your goals and objectives are for using social media platforms. You will also gain insight into the different types of content that work best for roofing social media pages and how you can use different roofing marketing ideas to get more visibility.
With all these tips in mind, you’ll be on track to building a strong digital presence with your roofing social media strategy!
Depending on their business objectives, roofing contractors may want to set different types of social media marketing goals. These goals could be lead generation, brand awareness, customer engagement, and reputation management for roofing businesses on social media.
When setting goals, it’s important to make them specific, measurable, achievable, relevant, and time-bound (SMART). For example, let’s say your goal is to generate leads. You may want to set a goal of increasing your website traffic and generating inquiries through social media marketing.
By identifying your ideal customer’s age range, interests, pain points, and more, you can create content that speaks directly to their needs and interests. To identify your ideal customer, look at your existing customer base. Who are your most loyal customers, and what characteristics do they have in common? Use social media marketing analytics and customer surveys to gather more information about your audience, including their age, location, interests, and behavior on social media.
Once you understand your audience better, use this information to create fresh social media content that resonates. If your audience is mainly homeowners, you may want to create content that addresses common roofing problems and solutions.
By creating interesting content and visually appealing posts that showcase your work and highlight the benefits of working with your roofing company, you can effectively engage with your audience and drive real results for your business. But where should you actually start with social media advertising?
Share photos and videos of your completed roofing business projects on social media sites to showcase your expertise and the quality of your work. You can also share videos showcasing the installation process, repairs, or maintenance to give potential clients a sense of your work. This will help build trust with your audience and establish your business as an industry expert.
Provide knowledge-based content about roofing materials, techniques, and best practices. Not only does this help establish your business as an industry expert, but it also provides real value to your audience. Try creating videos or blog posts explaining how to identify common roofing issues or maintain a roof properly, or something along those lines. You can attract potential clients interested in learning more about roofing and demonstrate your expertise in the field.
Everyone loves a before-and-after! Showcase your skills and the quality of your work by sharing images and videos of completed roofing projects. Including these photos to highlight the transformation of a project is a great way for roofing companies to showcase the transformation they can bring to a property. This type of content is particularly effective on social media platforms such as Instagram, Facebook, and YouTube, where users love to see visual transformations.
Don’t let your popular social media posts fade away into the abyss of your social media feed. Instead, update, reuse, and recycle them to make the most out of your content. You can update posts by adding new information or using new images and reuse them by reposting them on different social media platforms.
Engage with your potential customers on social media by collecting their opinions on various roofing topics. You can do this through polls, surveys, or open-ended questions about roofing services. You can use their feedback to improve your services and create more relevant content for your audience. This type of content is a great way to get your followers involved and engaged with your brand.
Promote local events relevant to the roofing industry, such as home shows, trade shows, and networking events. This can help establish your business as an active participant in the local community and showcase your expertise in the roofing industry.
Sharing local news demonstrates your company’s connection to the local community and its commitment to staying current with the latest news and events. Additionally, by sharing positive local news, such as stories about community service or charitable events, a roofing company can help build goodwill and positive relationships with its customers and the community.
Monitoring your competitors’ activities on LinkedIn, Facebook, or Twitter can give you invaluable insights into their social media marketing strategies and operations. This knowledge can help you stay ahead of the competition by understanding their plans, latest announcements, and successes. Here are a few tips for monitoring competitors on social media.
Responding to comments and reviews is an excellent way to build trust and engagement with your followers and keep new clients. Here are some tips for responding to comments and reviews:
Best practices for responding to negative comments or reviews:
Hashtags (#) and mentions (@) get your posts noticed on social media, which can ultimately lead to more followers, customers, and business opportunities. Hashtags help categorize your posts and make them more discoverable to people searching for or following those topics.
Mentions allow you to tag other users or businesses in your posts, which can help increase your reach and engagement. When you tag an individual or organization in your post, they will receive a notification and may choose to engage with your post by liking, commenting, or sharing it.
These can boost engagement, increase brand awareness, and attract new customers to your roofing company. Here are some benefits of using contests/giveaways as part of your larger marketing strategy:
Roofing marketing ideas for running contests/giveaways on your roofing social media channels include:
When running a contest or giveaway, clearly outline the rules and guidelines, including the entry deadline and how the winner will be selected. Additionally, follow any legal guidelines related to contests and giveaways in your area.
Regularly analyzing the results of your roofing social media campaigns is crucial to understanding what’s working and what’s not and making data-driven decisions to adjust and optimize your strategy. You can adjust your social media strategy based on the data gathered from analytics tools such as Facebook Insights or Google Analytics.
Below are some reasons why regularly analyzing results is important.
When analyzing your roofing social media campaign results, several metrics are important to evaluate:
In conclusion, creating a strong social media presence can be valuable for roofing contractors looking to attract new customers and build brand loyalty. By following the ideas for social media for roofing companies outlined in this article, you can effectively respond to comments and reviews, use hashtags and mentions to get your posts noticed, run contests/giveaways, and analyze your social media campaign results with the ultimate goal of bringing in more customers.
Managing social media strategies for roofing companies can be time-consuming and may require expertise in digital marketing. That’s where the Comrade Digital Marketing Agency can help. We can help you create and implement a comprehensive social media marketing strategy that drives real results for your roofing construction company.
Do you want a marketing plan that fits your individual needs? Let us craft a strategy that drives results to your company based on your objectives.
Please fill out the form to the right, and we will contact you within one business day for a free initial consultation.
Unlock a full potential of your website. See which gaps in your marketing don’t allow your organization to scale. Get a complimentary, no obligation marketing performance review.