Building a Roofing Company Video Marketing Plan in 4 Simple Steps

Step 1: Identify Marketing Goals for Your Roofing Business

The first step in building a video marketing strategy for your roofing business is identifying your marketing goals. This will help you determine the type of content that best suits clients’ needs and create a video marketing plan that effectively achieves your objectives. Here are some of the main objectives of video marketing:

• Brand awareness: Video marketing for roofing companies can help increase your brand’s visibility and recognition among your target audience.
• Generate more leads: Videos can be a powerful lead-generation tool by providing valuable information and encouraging viewers to take action.
• Increase customer loyalty: Videos can help build trust and establish your business as an industry expert, increasing customer loyalty.
• Educate your audience: Videos can effectively educate your audience about your services and the benefits of working with your roofing business.
• Showcase your work: Videos can showcase your work and highlight your expertise, which can help attract new customers and build your reputation.

Step 2: Create Compelling Roofing Video Content

Create compelling roofing video content to engage with your audience and achieve your marketing goals effectively. Remember to keep your videos short and to the point, and include a clear call to action at the end of each video.

Here are some types of videos that can be used for roofing companies:

• Demos and tutorials: Showcasing how-to videos on roof installations, repairs, and maintenance effectively establishes your expertise in the roofing industry. You can create videos that demonstrate the use of different roofing materials or showcase best practices for roof repair.

• How-to videos: A how-to video is a step-by-step video that teaches viewers how to do something. For roofing companies, this could include videos on identifying common roofing problems or maintaining a roof properly.

• Storytelling videos: Storytelling videos can help you build an emotional connection with your audience by sharing stories about your business and your customers. For example, you can create a video that showcases a successful roofing project and how it impacted the customer’s life.

• Testimonials and reviews: Testimonial and review videos are a powerful way to build trust with potential customers. These videos can feature satisfied customers discussing their positive experiences with your roofing services.

• Social media promos: Social media promos are short, attention-grabbing videos designed to promote your roofing business on social media platforms. You can use them to promote specific services, showcase your latest projects, or encourage viewers to follow your social media pages.

Step 3: Discover a Platform for Publishing Your Roofing Company Videos

YouTube

Using YouTube to publish your roofing company videos can effectively reach your target audience, build brand awareness, and establish yourself as an industry expert. By following the tips outlined below, you can create successful YouTube videos that drive real results for your business.

1. Create a schedule for posting content regularly: Consistency is key in building an audience on YouTube. Create a content schedule and stick to it to keep your viewers engaged and coming back for more.
2. Optimize titles, descriptions, and tags to increase visibility: Include relevant keywords in your roofing video titles, descriptions, and tags to help your videos rank higher in search results. This will increase the visibility of your videos and help attract more viewers.
3. Provide valuable and educational content: When creating videos for YouTube, focus on providing valuable and helpful content to your target audience. This could include how-to videos, educational content about roofing materials and techniques, or customer testimonials.
4. Use annotations and calls-to-action: Use annotations and calls-to-action in your videos to encourage viewers to take action, such as subscribing to your channel or visiting your roofing website.

Facebook

Another good platform for publishing your roofing company videos is Facebook. With over 2.9 million users, using Facebook as a platform for publishing your roofing company videos can help you effectively reach your target audience, boost PPC advertising, and build brand awareness. Here are some tips for creating successful Facebook videos for roofers:

1. Create a schedule for posting content regularly:  Consistent content is key to building a following and keeping your audience engaged. Set up a schedule for posting videos on Facebook, whether once a week or daily. Make sure you have a plan for creating and producing the videos beforehand to stick to your schedule. Consider creating a content calendar to keep track of your posts and organize your roofing video marketing ideas.
2. Optimize titles, descriptions, and tags to increase visibility: When posting your videos on Facebook, optimize the titles, descriptions, and tags to increase visibility. Use keywords relevant to your roofing company and the video topic. This will help your videos appear in search results and suggest videos, which can increase views and engagement.
3. Utilize ads to reach more people in your target audience: Roofing Facebook ads can be a powerful tool for reaching a wider audience beyond your current fans or followers. Target your audience based on demographic information, interests, and location to ensure your video reaches the right people. Consider running roofing company video advertising to promote your videos to people interested in roofing services.
4. Leverage user engagement to build customer relationships: Don’t forget that building relationships with your customers is crucial for any business, including a roofing company. Utilize user engagement on your videos to connect with potential customers and nurture relationships with current ones. Respond to comments and messages promptly, and encourage feedback from your audience. This can help you better understand your customers’ needs and preferences and improve your videos and overall customer experience.

Instagram

Instagram is another platform that roofing companies can use to publish their videos. Though you can post long videos on Instagram, limiting them to 60 seconds is better. Focus on creating attention-grabbing videos that get your message across quickly.

Here are some roofing video marketing ideas for successful Instagram videos:

1. Create a schedule for posting content regularly: Consistency is one of the most important things when publishing videos on Instagram. A schedule can help you stay organized and ensure you post content regularly. You should aim to create a posting schedule that aligns with your target audience and business goals. For instance, you may want to post videos during the workweek when your customers are most likely to be online. Additionally, you should create a content calendar that outlines the topics and themes of your upcoming videos.
2. Optimize titles, descriptions, and tags to increase visibility: To ensure your videos are visible to your target audience, you need to optimize your titles, descriptions, and tags. You should use relevant keywords and phrases that will help your videos appear in search results on Instagram. Additionally, you should ensure that your descriptions are informative and provide context for your videos. Lastly, you should use tags appropriately to make your videos more discoverable and get more leads/clients with roofing company video marketing.
3. Utilize ads to reach more people in your target audience: While organic reach on Instagram can be limited, PPC advertising can help you get more clients with roofing company video marketing campaigns. You can create roofing company video advertising that promotes your roofing company and showcases your services. Additionally, you can target specific demographics and locations to ensure that the right people see your videos.
4. Leverage user engagement to build customer relationships: Instagram is a social platform, and engaging with your audience is important to build relationships with your customers. You should respond to comments and direct messages on time. Additionally, you should ask questions in your videos to encourage viewers to engage with you. By building relationships with customers on Instagram, you can establish trust and loyalty, which can help drive roofing sales and grow your business.

Vimeo

Vimeo is a video-sharing and hosting platform that you can use for publishing your roofing company videos. It is known for its high-quality, professional videos, so your videos are polished and well-produced to fit the platform’s overall aesthetic. Here are some tips for creating successful Vimeo videos for roofers:

1. Create a schedule for posting content regularly: It is important to have a consistent and regular schedule for uploading videos on Vimeo. This can help viewers and potential customers know when to expect new content from your roofing company. Having a plan, you can also create a routine for your team to consistently produce high-quality videos on time. This can help maintain viewer engagement and attract new viewers.
2. Optimize titles, descriptions, and tags to increase visibility: The title should accurately and clearly describe the content of your video while being concise and attention-grabbing. The description should include keywords, relevant information, and a call-to-action for viewers to engage with your roofing company. Tags, or keywords, should be relevant and reflective of the content in the video to make it more discoverable and visible on Vimeo.
3. Utilize ads to reach more people in your target audience: By targeting your roofing company video advertising to specific demographics, interests, and geographical locations, you can ensure that the right people see your videos.
4. Leverage user engagement to build customer relationships: Responding to comments, answering questions, and encouraging user-generated content can help establish trust. You can also use Vimeo’s analytics tools to track engagement metrics and make data-driven decisions to improve your content and digital marketing strategy. You can create a strong, lasting impression of your roofing company by fostering a positive relationship with your viewers.

Step 4: Measure Results of Your Roofing Video Marketing Campaign

It is important to measure the results of your video marketing campaigns to ensure that you are getting the most out of your efforts. By tracking key metrics such as views, engagement, and conversions, you can gain insights into your campaigns’ success and make adjustments accordingly. This will help you optimize your video marketing efforts and maximize your return on investment. So, how do you measure the results of your video marketing campaigns?

1. Track views: Track the number of views your videos receive to determine how many people watch your content.
2. Watch time duration per video/across the entire playlist: Measure how long viewers watch your videos to determine if they engage with your content and find it valuable.
3. Click-through rate (CTR): Track the number of clicks your videos generate to determine how effectively they drive traffic to your website or other online platforms.
4. Conversion rate: Track the number of people who take a desired action after watching your videos, such as filling out a contact form or purchasing.

The benefits of measuring the performance of your video marketing efforts include the following:

• Understanding what’s working and what’s not: By analyzing your video metrics, you can determine which videos resonate with your audience and adjust your strategy accordingly.
• Optimizing performance: By understanding which content and tactics are most effective, you can optimize your performance to achieve better results.
• Saving time and resources: Analyzing your results can help you identify areas where you may be wasting time and resources, allowing you to focus on more effective digital marketing strategies.

Top 5 Roofing Video Marketing Examples to Look to

The roofing video marketing examples in this section showcase a variety of approaches to creating effective and engaging video content for roofing businesses. They include:

1. Roofing Insights: This YouTube channel features all aspects of roofing, from tutorials on installation and repairs to industry news and insights. The channel has over 70,000 subscribers and is a great example of creating valuable and engaging content for your audience.
2. Roofing Marketing Pros: This company specializes in marketing solutions for roofing businesses and has created various educational and informative videos like how-tos, interviews, brand awareness, and case studies. Their videos provide insights for roofing businesses looking to improve their video marketing strategies.
3. South County Roofing (West Coast Roofer): A roofing contractor based in Gresham, their videos feature roofing projects from start to finish, like tearing down and installing new roofs. Their videos are well-produced and informative, providing viewers with a look at how a roofing project is completed.
4. Digital Roofing Innovations: This roofing company specializes in storm damage repairs. Their video marketing strategy includes informative videos on identifying and assessing storm damage on a roof. Their educational, informative videos provide practical tips for homeowners looking to protect their roofs from storm damage.
5. Your Average Roofer: This YouTube channel features a mix of educational videos about common roofing problems, DIY tips for homeowners, and equipment reviews.

Climb the marketing ladder – rank higher on Google with marketing solutions guaranteed to work

Book a Free Consultation

Reaching New Heights: How Video Marketing Can Elevate Your Roofing Company’s Success

Building a video marketing plan for your roofing company can be a highly effective way to attract new customers, build brand awareness, and establish yourself as an industry expert. By following the four simple steps outlined in this article, including identifying your marketing goals, creating compelling video content, discovering a platform for publishing your videos, and measuring your results, you can create a comprehensive video marketing plan that drives real results for your business.

If you need help with your roofing marketing strategy, Comrade Digital Marketing Agency can help. We can help you create and implement a comprehensive video marketing plan that effectively achieves your objectives. Our team of experts specializes in digital marketing for roofing companies, so contact us today to learn more about how we can help your business succeed!