5 Powerful Ecommerce Marketing Solutions
eCommerce businesses require a unique set of marketing solutions to effectively deal with the unique challenges they face and grow revenue.
At the heart of every successful online marketing campaign for eCommerce brands are five straightforward, yet incredibly effective steps. Be sure to implement the following solutions in your own eCommerce and you’ll be glad you did.
1. Ecommerce Marketing Strategy That Tracks Results
A full discovery phase is the cornerstone of all our eCommerce marketing campaigns, beginning with an audit of your business, revenue goals, market landscape, buyer’s journey, and more. Only once we can map out an attainable plan for success, complete with measurable goals to which we’re held accountable, do we sign on a new eCommerce marketing client. Make sure that any agency you hire does this.
We are among the few specialized eCommerce marketing agencies in the nation. As eCommerce is our specialty, we understand how critical it is to start a project by first creating a robust strategy with measurable goals.
2. High-Powered Ecommerce Web Design
Properly built websites are crucial to any business, but that is true 100-fold for an eCommerce. Your website is truly the foundation of your business, and any errors in website design or development will add up to a costly sum in lost revenue.
You need a high-performance website to maximize your conversion rate and seamlessly perform essential functions like engage buyers, track inventory, and help support your sales staff. Your site must also be beautiful, fast, easy to navigate and convey trustworthiness.
Our team has decades of combined experience working with eCommerce brands in just about every industry and is versed in all the best eCommerce platforms available. We’ll walk you through which one is right for your unique business and develop a site that makes sales processing a breeze for your staff and a pleasure for your customers.
3. Ecommerce SEO Services
Search engine optimization is what allows your eCommerce brand to be found online. And, simply put, poor website findability equates to poor sales. Ranking high on search engines, meanwhile, will transform your business and increase your revenue. We have helped many eCommerce clients secure first-page positions on Google and can very likely do the same for your business.
SEO is how your business will stand out from the competition, but to be successful, you need a team with experience in Google’s search algorithms and the latest search methodology. We are experts in all aspects of search engine optimization including:
technical, in which we ensure your website is optimized and positioned to be properly indexed by Google;
content marketing, which ensures compelling, informative copy enables your website to be “findable” on search engines; backlink building, through which trusted websites link back to your website, and more.
Rather than look for experts in each of these disciplines, you can hire our full-service eCommerce digital marketing firm that executes all aspects of SEO directly in-house.
4. Content Marketing for Ecommerce Shops
Content marketing is both an essential component of SEO and how you communicate with your customers. Product & category pages, landing pages, blogs, expert guides, emails, and even social media ads are all part of your content marketing efforts. Prospects have questions about your products and through content marketing, you can preemptively answer those questions, driving them to your website and converting them into paying customers. This methodology, known as, “They Ask, We Answer,” is proven effective at increasing search rankings, organic traffic, customer trust, and revenue.
At Comrade, we generate content that answers your customers’ most pressing questions in a way that adds value to their lives and drives organic traffic, and, revenue, to your website. Our portfolio features dozens of eCommerce companies that have trusted us with their content marketing strategies, with stellar results. Content marketing is a powerful way to build brand loyalty and increase revenue in tandem.
5. Ecommerce Digital Advertising
PPC delivers a staggering 200% return on advertising spend and retargeting ads perform even better. PPC and retargeting ads are fantastic when you need to generate sales, fast. With these compelling stats in mind, it pays to consider adding PPC and retargeting to your digital marketing arsenal.
Take advantage of Comrade’s comprehensive eCommerce advertising strategies tailored to deliver a significant return on your investment. Our eCommerce digital advertising experts will assess the type, quantity, and length of ad-run needed to see results. As always, with PPC, your expenses are managed tightly, as you’re only charged when a prospect actually clicks on your ad.
Ecommerce E-mail Marketing
According to research, roughly half of all abandoned shopping cart emails are opened, and over one-third of those clicked-on lead directly to a purchase on the home website. We will develop an email marketing strategy for your small business including content, delivery set-up, and email automation. Be sure to leverage this cost-effective, high-ROI tool.
Find customers, build communities, create fans: with eCommerce social media marketing, you can reach a lot more people who are looking for what you’re selling. Through clever targeting, engaging wording, promoting special deals, and encouraging reviews, we can get your social media to drive sales numbers.