24 min read
Updated: May 10, 2022

How To Start an E-Commerce Business in 2022?

If you've been contemplating how to start an eCommerce business but aren't certain where to begin, you're in the right place.

It’s no secret that eCommerce businesses have seen a surge over the last few years as more consumers turn towards search engines to purchase goods and services. The figures behind this expansion have skyrocketed due to an improvement in technology and an increase in customer purchases since the onset of the pandemic.

In 2015, eCommerce sales around the world reached $1.5 trillion in profit. In 2021, the expected profit for eCommerce sales was $4.8 trillion, which has continued to rise this year.

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Do You Really Need to Set Up an Online Business?

The 221% growth in the eCommerce business over the last few years is a profitable business sign of the shift in online shoppers’ behavior. More and more consumers prefer purchasing products from the convenience of their homes.

eCommerce platforms permit business proprietors to get in touch with their target audience wherever they reside. Local and international markets can be tapped into using the right marketing strategies and eCommerce platforms.

Specialized business products are perfect for selling online since the marketing possibilities are endless. Selling your products on the web allows you to get your products to your niche market and eliminates the need to invest money in a brick-and-mortar business.

make a plan

How to Start an eCommerce Business in 2022

Like all brick-and-mortar stores, a successful eCommerce business requires a business plan and marketing strategy. Below are key considerations:

  • Select the eCommerce business model
  • Research and study trends.
  • Choose your eCommerce niche
  • Conduct competitive research
  • Determine your target audience
  • Find an eCommerce platform
  • Create Marketing Plan
  • Create your own eCommerce site

How to Choose the Best Products to Market

The ability to create a unique, high-end product is the first step toward building a profitable online store. Niche products perform particularly well on eCommerce websites because they develop a distinctive client base and community of repeat customers.

From a marketing standpoint, its crucial business owners select the best product to promote.

To find trending items, use tools like Google Trends, Shopify research, and Amazon to determine what to sell online.

How do I Start an eCommerce Business Selling Products that are Trending

Trending product ideas sell well on the market and offer insight into consumer behavior.

How to Use Google Trends

Google Trends is one component of Google’s platform, which permits users to utilize data to study search-related queries across different regions around the globe. The information available on Google Trends makes it easy to evaluate and compare different products across various regions and times.

Shopify Study

Shopify research is a useful instrument for future eCommerce experts since it is created to help an eCommerce business launch. It regularly releases new lists of the latest items. These are linked to specific ideas about how to promote products and provide customers with valuable insights that they would not have had otherwise.

Amazon Research

Naturally, products which are popular on sites like Amazon are also worth considering. In September 2019, 150.6 million mobile users used the Amazon app, and the number has increased significantly since then.

Customers can also use the Amazon Bestseller section on their homepage, which includes individual categories of shopping. This section showcases products that are popular on the site and gives shoppers an idea of what products are trending at the moment.

If you’re interested in setting up an eCommerce website but don’t know what to do, look through Google Trends, Shopify research, and Amazon to find out about the most popular items and categories of products. Being aware of the competition is the first step to having a successful business.

thinking, looking at laptop

Is it a Good Idea to Market a Product that is Trending?

The possibilities seem endless when it comes to selecting products to sell online. From technological accessories to athleisure items and pet accessories, there is a product for every type of market and person.

So, why should you select a popular product to sell online?

For starters, since it’s already in the spotlight and performing well, there will be ample data available to help with marketing tactics. This invaluable data provides a path toward success for the business, as it reveals what is popular and which market segments to sell it to.

If your eCommerce store sells a trending product, it can positively impact your online business. Smaller eCommerce businesses may benefit from keeping tabs on popular products and then using insights to develop and sell their own improved products that adhere to current trends.

For instance, if there is an increase in Apple AirPod sales, eCommerce businesses might begin selling AirPods cases at a lower price. Looking at the bigger picture and the overall behavior of potential customers could help create new possibilities for you and your eCommerce store.

Simply put, the latest online shopping trends provide valuable business ideas on what to sell to ensure new business success.

Common Problems Associated with Selling Trendy Products

However, eCommerce store owners should also be aware of the disadvantages of opting to sell new products.

The most popular products are profitable for a period of time and then wane into obscurity. This cycle could yield short profit cycles before the trend’s popularity diminishes. So, it’s important to choose trending products with a modicum of longevity.

A higher level of competition is another disadvantage of selling trending products. The more popular a particular product or category of product is, the more competitive it is. People who decide to market something that is popular must be aware of the intense competition in the market and prepare to use aggressive marketing tactics.

Be aware that the latest products aren’t necessarily excellent or necessarily bad. It’s up to the online store owner to decide what products or sub-products are likely to bring in the highest revenue.

How to Start an eCommerce Business that Sells Local Products?

Local eCommerce, also called hyper-local commerce, refers to the brick-and-mortar stores that offer their products to local online buyers. This particular category is part of Offline to Online (O2O) commerce. While the term might seem illogical because of the general transformation of physical stores into online ones, it is still regarded as a distinct segment.

Many eCommerce owners do not realize the value of selling their goods locally, preferring the international or national model instead. The ability to meet local demand is an excellent starting point for a small eCommerce business.

“Local” is usually a reference to customers who live within 50 miles of the location of your brick-and-mortar storefront, however, the actual population density needs to be considered too. The aim of selling locally sourced products is to deliver your products to local customers in the shortest time possible.

What are the benefits of selling local products?

The localization of a product, regardless of whether it occurs via your eCommerce site or your local storefront, makes shoppers feel comfortable about the place they’re spending their money.

In reality, there is evidence that points towards the value of local search options. According to Google, using both informal and formal information, “local intent” searches comprise about 30% of mobile searches.

Retail giants like Amazon, Target, and Walmart will always be competitors for local businesses, however, consider the benefits local businesses can provide that retail giants can’t. These larger eCommerce platforms typically use shoppers’ information in a way that causes them to be angry or anxious about having their money or their personal information stolen.

You can also improve your market position by taking advantage of “near me” Google searches. Around 82% of smartphone users use the “near me” search feature on Google to locate local eateries and stores to help.

Particularly in the last few months, there has been a shift to support local businesses rather than larger corporations. Shopping at the local business positively impacts the local economy 70% more compared to national retail chains selling big box items.

smartphone users

What are the Issues Associated With Selling Local Products?

There are inherent risks associated with selling products locally. Stiff competition is a drawback of selling local products. While “near me” searches work, there will be larger eCommerce businesses that show up at the top of Google’s search results. These brands draw the attention of prospective customers.

Additionally, businesses selling goods at brick-and-mortar locations generally have higher business costs. Running costs like rent, interior design, as well as utility costs will affect your profit margin.

Furthermore, the lack of authenticity and novelty are potential disadvantages of selling local products. If you’re marketing something that is frequently associated with a different brand or locale, people may conclude that you’re ripping them off by offering them an imitation version of the genuine thing.

There are, for instance, numerous small authentic Italian coffee and wine stores around the globe that provide coffee or wine to tourists and locals. In the case of opening the “authentic Italian ice” store in the middle of America might turn some off, especially those who have been through the real thing.

Sell High-Quality Products You Believe In

Selling a product you believe in, regardless of whether the product is popular or not, is a different strategy that some small business owners might consider.

Maybe you’ve got something that has transformed your life, and you’d like to be your part in transforming the lives of others. Or, perhaps you were a child exposed to a distinctive product that hasn’t yet found an opportunity in the market.

Believing in the product you sell and promoting it to people is the method that many business entrepreneurs adopt. In the end, there’s nothing that beats passion and perseverance when it comes to launching your new online business.

Do Research Before Opening an Online Store

The idea of getting your online store up and running is thrilling, but make sure you conduct the necessary research and establish the right foundation first. Building a site with a wide range of items that cater to various segments of the population won’t work out well. Making the effort to conduct the research you need is an essential initial step to building a robust foundation for your own online store.

making research before starting your own businesss

Steps to Set Up Your Own eCommerce Business:

  1. Competitive Research
  2. eCommerce Niche Research
  3. Identify Your Target Market
  4. Estimate Your Resources

Competitor Research

Identifying your ideal customer base and demographics is key when you are a new player in the eCommerce business industry.

Niche Research

The first step is identifying your target market. This is the most crucial aspect of developing an effective online store. What is the specific target audience you wish your brand to attract? What are the steps you can take to be successful in launching your brand?

Examining other companies which have made a name for their businesses in the same field is a good start. If you discover there are only 3-5 competitors in your market, this may indicate an absence of competition, and thus a lack of buyers.

The ideal niche is large enough to be profitable but not overly crowded. Strong brands that already dominate your field make it more challenging to get noticed, so don’t enter an over-saturated market.

When it comes to digital marketing tactics, it’s important to choose a product category that contains at least 1,000 keywords, which can boost SEO. Naturally, your product should be easy to market on social media channels, so make sure you’ve done adequate research before launching your business.

Identify Your Target Audience

Once you’ve identified what your niche is, you’ll want to determine who you’re selling products to, i.e., your target audience, or customer base. Don’t move straight into manufacturing before identifying your customer base.

Think about what your eCommerce site will portray and the type of customer it will attract. If you were to imagine your ideal buyer, what type of person comes to mind? Your eCommerce business’s brand, mission, aesthetics, and message should represent the type of commerce business you’re trying to build.

After you’ve established your target audience, you’ll need to develop your own product ideas. It’s best to develop and test prototypes before launching your products to a wider market.

Evaluate Resources

You can’t set up an online store without taking stock of resources. What budget do you have? Is it being used effectively to sell products? What unique skills do you contribute to your own eCommerce business?

Things to consider include; personal and business finances, professional and trade licenses, as well as the cost of marketing, shipping, insurance, equipment, and staff salaries. Determining your business model and business plan ensures success and shouldn’t be rushed.

How to Make a Profit

When you start an eCommerce business, you naturally want to have a business model that turns a profit. Below are some useful suggestions to get you there as quickly and efficiently as possible.

Choose the Best eCommerce Platform

eCommerce stores’ hosting platforms have a significant impact on bottom-line profits. There are numerous eCommerce software options available with distinct advantages. Factors you should consider when selecting an eCommerce solution include scalability and your new business needs.

Below are some of the most popular eCommerce platforms available today.


Shopify is an excellent platform for budding business owners due to its simplified method of digital marketing. Its subscriptions let the developer, or you personalize the platform, control, and monitor orders as well as manage data, and much more.


Magento is another popular platform used by eCommerce entrepreneurs. It offers designers an increased level of customization as well as enhanced SEO tools. Magento is free to download and comes with a reputation for integration ease with third-party companies and its ability to scale.


WooCommerce is an open-source and flexible platform excellent for eCommerce stores built on WordPress. The plugin is free, but it requires a domain, hosting, and other customizations that come at an additional fee.


BigCommerce is a great platform for businesses trying to expand as fast as possible. It’s also well-known for its amazing shopping cart recovery system, as well as high-quality SEO tools.


This is a free, open-source eCommerce platform. As cloud-based software, it also offers self-hosting and is easily modified to meet your business plan requirements.

Selecting the best platform is a crucial choice for your company. Different platforms have different advantages and limitations, so do the necessary research before choosing the right platform for your needs.

Implement an eCommerce Marketing Strategy

Your website and product are in place, now you must focus on the marketing strategy that will benefit your business. eCommerce businesses, big and small, require a strategic approach to connect with the appropriate target market at the right time.

Your marketing strategy must include achievable benchmarks. It’s also beneficial to assign a digital marketing specialist to oversee the growth of your commerce business online. They should be able to understand data analytics and make necessary improvements to achieve KPIs.

Make sure to budget accordingly, allowing room for your commerce business to scale, and hire a solid team who are committed to business success. It’s always recommended to keep the number of internal staff as low as possible and outsource the rest.

commerce business to scale

This is especially true of digital marketing, where it may be more profitable in the long run to outsource all marketing efforts to a professional digital marketing agency like us.

Implementing a strategy-based sales plan will also keep your business on the right track to meet KPIs.

Last, but definitely not least, is customer interaction and communication. Companies that are consistently reaching toward their customers and interacting with them, experience higher customer satisfaction.

Additionally, it’s through the interactions you have with your brand’s customers that you can learn more about their purchasing preferences. These conversations could ultimately help you attract more customers who are similar to them.

Design Your Store

The hard work doesn’t end when your eCommerce store opens. Actually, this is where you need to dig into and keep making efforts to achieve online selling success. There are always more ways to sell products and boost sales on your website.

A few suggestions for developing your store include getting as many favorable reviews as you can. You should also develop a custom search engine optimization (SEO) as well as PPC strategy, create an email marketing campaign or offer sales through an affiliate program.

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The process of creating the website for an eCommerce store is a procedure that requires dedication, patience, and a clear business plan. Doing this on your own, especially if it is your first time, is overwhelming. The eCommerce website team at Comrade Digital Marketing Agency has many years of experience improving search engine ranking and attracting customers to online stores.

We can help you manage search engine optimization as well as pay-per-click campaigns. Our experts will provide suggestions to improve overall revenue and even provide an eCommerce marketing analysis free of charge. Contact us today to discuss your commerce business needs.

I hope you enjoy reading this blog post.

If you would like to discuss your project, reach out to our specialists.

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About the Author
Stan Bogdashin
Stan co-founded Comrade Digital Marketing and serves as its marketing strategist and IT expert recruiter.
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