Ecommerce

Alexis Bittar

About This Project

Alexis Bittar is an established luxury jewelry brand featured at high-end department stores including Saks Fifth Avenue and Neiman Marcus. In addition, the brand’s eponymous eCommerce website offers clients an opportunity to browse the latest collections and make purchases directly from the company online.

Alexis Bittar in numbers
Numbers

Major Luxury Jewelry Brand Trusts Comrade to Deliver Best-in-Class eCommerce Website

improvement in conversion rate28%
increase in time spent on the website35%

Challenges

High-Cache Brand Requires New High-End Website to Compete in Current Landscape

To remain competitive, if not one step ahead of other high fashion brands in its genre, a full brand repositioning was necessary. To achieve this goal, one of the most critical elements to implement was a full website redesign. What’s more, over the years, the brand evolved its target audience to a more mature demographic, and needed a website that would help reach and achieve this core clientele segment.

Alexis Bittar web pages collection

SOLUTIONS

Understanding the gravitas of this immense project, Comrade’s team painstakingly researched the client’s previous website and competitive landscape and redesigned the eCommerce site to meet and exceed all of the client’s objectives.

Analyzing deficiencies in the previous website UX, we confer with the client on ideal brand positioning. We then produced a wholly new website architecture, replete with robust SEO & user-friendly site architecture. In addition, we conceptualized the client’s ideal mobile experience to ensure a highly-effective, mobile device experience for its clientele.

Alexis Bittar mobile pages

Results

Today, the Alexis Bittar eCommerce website stands head and shoulders above its competition. In addition to a modern and sophisticated website design.

The intuitive, high-cache eCommerce website makes shopping a pleasurable and simple experience for the brand’s clients, helping to streamline the purchase process and ensure Alexis Bittar a rapid growth in sales revenue moving forward.

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