Alexis Bittar is an established New York luxury jewelry brand featured at high-end department stores including Saks Fifth Avenue and Neiman Marcus. In addition, the brand’s eponymous eCommerce website offers clients an opportunity to browse the latest collections and make purchases directly from the company online.
To remain competitive, if not one step ahead of other high fashion brands in its genre, a full brand repositioning was necessary. To achieve this goal, one of the most critical elements to implement was a full website redesign. What’s more, over the years, the brand evolved its target audience to a more mature demographic, and needed a website that would help reach and achieve this core clientele segment.
Analyzing deficiencies in the previous website UX, we confer with the client on ideal brand positioning. We then produced a wholly new website architecture, replete with robust SEO & user-friendly site architecture. In addition, we conceptualized the client’s ideal mobile experience to ensure a highly-effective, mobile device experience for its clientele.
The intuitive, high-cache eCommerce website makes shopping a pleasurable and simple experience for the brand’s clients, helping to streamline the purchase process and ensure Alexis Bittar a rapid growth in sales revenue moving forward.
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