Tess Oral Health

Website Design Platform Migration SEO Optimizations

About This Project

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Tess Oral Health is a Wisconsin-based provider of customizable, FDA-approved toothbrushes and oral hygiene products for dentist and orthodontist practices globally. Tess prides itself on being a purveyor of primarily American-made products using advanced technology and affords its clients unparalleled customization options.


Industry leader of custom dental health products turns to Comrade for full sleek, user-enhanced website and platform migration



Tess Oral Health’s previous website lacked proper UX

Tess Oral Health’s previous website lacked proper UX and the type of functionality needed to afford dental health practices the right kind and number of dental product customization options required. As a result, the website was in need of a complete redesign and platform migration.


Comrade took the time to listen to the client’s needs and goals

Comrade took the time to listen to the client’s needs and goals and put together a plan for success. We knew that migrating the site’s platform to WooCommerce would enable the type of customizations the client needed, and that is ultimately what we did. We redesigned the Tess website to provide its clients with a better user experience (UX). We implemented high-level filters and functionality to build a crisp, functional website that makes the personalization and purchasing process simple and seamless. To improve Tess Oral Health’s visibility across all search engines including Google, our marketing team devised a strategic plan and implemented all of the pertinent SEO optimizations, including content adjustment, optimization of products and categories, technical SEO, and more.

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