SNAC

30-year sports supplement purveyor reaps staggering increase in sales and revenue from Comrade redesign.

About This Project

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Since 1987 SNAC has been serving the nutritional needs of pro-athletes and fitness buffs alike and offers its high-caliber supplements via its e-commerce store, as well as national chains around the U.S. including GNC. Founded by renowned nutritionist and musician Victor Conte, SNAC also represents top athletes, primarily in the field of professional boxing. Conte continues to be a true pioneer of the nutritional supplement industry.

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Challenges

An increasingly health-conscious consumer base has created a glut of competitors in the sports and nutritional supplements industry. SNAC needed to showcase its longevity and build trust among consumers as a well-established brand different from other fad diets or nutritional supplement purveyors on the market.

Solutions

A website redesign and highly targeted digital marketing campaign were deployed to ensure that this 30+ year industry veteran substantially increased revenue in short order.

Results

Since Comrade’s launch of the newly designed SNAC website in Q3 of 2018, the results have been nothing short of astounding. Highlights over the last calendar year include:

  • 47% increase in sales
  • 162% increase in organic search traffic
  • 319% increase in overall transactions due to organic traffic
  • 30% increase in average sale per-transaction
  • 30% reduction in PPC spend with a three-fold increase in sales
  • 75% increase in overall website traffic
  • 233% increase in revenue
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