Our Ecommerce Web Development Process
Project Discovery
- Understand the goals and functionality requirements of your project
Our ecommerce development process begins with a consultation. We uncover your goals and needs as well as assess your current market and competitive landscape. - Identify your ideal buyers and build their buyer journey
Your ideal buyers have certain expectations when visiting your website. We work with you to identify and understand your target audience so your business can exceed their expectations. The result? A buyer journey that helps your potential customers find and buy what they want on your site. - Competition and industry research
In the next step, our team researches your competition and industry landscape. This includes digital and traditional research to better position your business to stand apart from the rest. This research helps us make additional recommendations for the functionality, content and features of your website. - Website architecture and sitemap for your e-commerce site
Next, we use all the information gathered through discovery to build an optimized website architecture and sitemap for your project. - Create high-fidelity wireframes with clickable site prototypes
One of the final steps in this phase is to create high-fidelity prototypes that outline the schematic content and function of all major pages of your e-commerce site. You receive a clickable first-look at your site’s user experience. - SEO research and architecture for the full site
If any industry benefits most from search engine optimization, it’s e-commerce. We ensure that prospects who are online looking for the same products you sell, or at even just information related to them, will find your site first.
Ecommerce Website Design Services
- Create your project style guide
We create a project style guide for your e-commerce website to serve as the “rule book” for its look and feel. This guide is built around the design elements unique to your brand so that your site will be unmistakably “yours.” - Design your online store
Once the style guide is set, we work to design the major pages of your store. This starts with the most essential pages like your homepage and shopping cart, followed by product pages. These designs ensure that your site is optimally usable with a crisp, minimalist design that makes your calls to action clear. - Design your mobile-friendly site
As we work through the step above, your project will also be fully scaled for desktop, tablet and mobile devices.
Ecommerce Web Development
- E-commerce platform implementation
We launch the web development phase of your project in parallel with the web design phase, above. The first step in development is to set up the chosen platform for your project. - Design implementation
The next step in web development is where we take all the approved page designs and elements to slice and code them into your website. This code will be connected with your e-commerce platform once this is done. The result? Your website elements will all be easy to update via the user-friendly admin panel of your e-commerce platform. - Website integrations are fully set up
Once all of those attractive, front-facing design elements are built on the frontend, we work on the functionality of the site on the backend. This includes setting up your e-commerce inventory, connecting shipping and payment methods and developing all the necessary logic for transactions. - Add content and products to your website
In the final stage of web development, we fill the e-commerce site with your product inventory and website copy.
SEO Architecture
- Pinpoint and set up proper SEO priorities
Our team works with yours to identify SEO priorities and tools that provide long-term insight into your progress. - Onsite SEO performed
Our SEO team then prepares your website for a successful SEO launch. This involves many technical aspects and functionality to determine whether your website will show up on Google. As a Google-certified web design agency, we know what works and apply our high SEO standards to every project. - Review your website for embedded SEO keywords
In order to reap the full benefits, all SEO keywords on your e-commerce site have to be “readable” by Google. At this stage we run a full sweep of your website to check for embedded SEO keywords, ensuring Google can understand every optimization we’ve built in. - Set up your site for Google Analytics, Google Webmaster and other monitoring solutions
At this point, we set up your website monitoring tools, which track the site’s performance over time. We even build in all the event triggers and explain the entire system to you and your team. This valuable data can be leveraged to ensure your business remains on an upward trajectory.
Acceptance, Launch & Stakeholder Onboarding
- Testing for website functionality and performance
At this stage, everything has been built and optimized in your e-commerce project and will run through a final test for functionality. We test all the essential components including payment processing, shipping and order tracking. - Website project approval
After all testing is complete, the website is shared with you for review and approval. Once approved, we launch your new e-commerce site live. - Initial tracking of performance
Once your e-commerce site is live, Google finds and indexes it. We watch this process unfold and immediately monitor initial site performance to ensure it is truly optimized—both for findability and function. We then review share the initial performance review with you. - Comrade trains you and your team
We train the people on your team who will be in charge of the website. We walk them through website monitoring, managing, and updating the e-commerce platform. - Technical support (as needed)
Even after we’ve finished a project, Comrade doesn’t disappear. Our e-commerce website development comes with a set warranty period. During this time, we monitor your online store and make any necessary adjustments. Further to this, we offer stellar maintenance packages that allow members of our team to continue making updates and optimizations over time.
