eCommerce link building is an essential yet challenging component of SEO that’s also the most rewarding. The best link-building strategies for eCommerce have the right content strategies and tactics to build quality links and boost the visibility of your landing pages. Let’s review some of the most effective eCommerce link-building techniques to see how you can apply them to your online eCommerce store.
Link building is the process of getting other websites to link to yours. Search engines count links as votes of relevancy, authority, and trust that, when compounded, boost domain authority and page authority. When ethically done, link building enhances SEO efforts.
The process of earning links as opposed to buying them (a black-hat SEO practice that can get sites banned from SERPs) takes time. Not all links are equal.
A link from a website like CNBC will have a greater impact than a link from a new startup.
High-quality links are challenging to acquire, but they’re imperative to achieve high organic search rankings.
Implementing the best link-building strategy for your eCommerce store can be the difference between having your site rank on the first page of a search engine instead of falling by the wayside.
Blogs are excellent content marketing tools that allow you to publish link-worthy content. Advantageous link building occurs through developing and nurturing relationships with linking partners. Remember, blogs are about building trust, credibility and nudging users along the buyers’ funnel. They are not a hard sell.
When starting out, blog about your industry or products, but not your brand. Use your blog to build a network of bloggers, influencers, and credible companies whose links would be of value.
Once you’ve established relationships and your product, you’ll find others will naturally begin the process of link building by mentioning your products.
You can also pay influencers to create sponsored content about your product or send press releases out to worthy publications, depending on the industry you work in. Press releases work very well in the fashion and design industry, but then again, a company with specialized agricultural equipment may also be able to reach out to niche online publications relevant to their industry, for example.
Frequently Asked Question sections are linkable assets that provide solutions in your industry and drive highly targeted traffic to websites. They immediately improve SEO rankings because Google’s algorithms are designed to prioritize websites focussed on helping users access information they need.
Perhaps what’s most advantageous about FAQs, beyond the obvious need to educate consumers, is their alignment with long-tail keywords. These keywords can be trickier to work into blogs or webpage SEO copy but are perfect for FAQs. For example, “How much does it cost to fix a roof?” might contain the long-tail keyword “cost to fix a roof” that fits in perfectly as an FAQ but may be clunky in other copy.
The problem-solving nature of FAQs makes their page rank higher on search engines, boosting website visibility. In theory, when users search for these queries, your post should pop up. Users are also more likely to share this type of linkable asset on social media, their blogs, and other forums, strengthening eCommerce link building.
Suppose you’ve already picked the low-hanging fruit and reached out to everyone you know who can promote your product. In that case, you might consider launching an affiliate marketing program with selected brands and businesses. Affiliate marketing is a method of paying people to promote your product via a commission if their promotion leads to a sale.
In the eCommerce space, affiliate marketing provides the opportunity to earn additional sales through user-generated content, namely influencers. This is an excellent link-building strategy because it increases sales, drives organic traffic to your eCommerce site, and builds links.
If you choose the right affiliate partners, you will end up with links from high-quality sites.
This type of eCommerce link building doesn’t always directly affect ranking, but it boosts visibility and drives traffic to your store, resulting in more backlinks. The only challenging part is selecting the correct partners and ensuring the transaction is worthwhile for them.
All online marketing strategies demand focussed efforts. Because link building requires others to mention your company or products on their websites, it’s better to concentrate efforts on top-selling products before diverging to others.
Make these product pages and content keyword-rich to encourage more visitors and conversions. Ensure their compressed images are high-quality and realistic to meet customer expectations (there’s nothing worse than ordering a product that looks different from what was advertised.)
Running surveys with spot prizes and other competitions drive traffic to your website and boost link building, especially if the entry qualification into the competition requires users to share your webpage with others. Word of mouth is one of the oldest and best marketing tactics, too. This can introduce your product to prospective clients, boosting visibility and traffic.
The best link-building strategies for eCommerce include sponsored product reviews. Contact suitable bloggers and influencers in your niche to see if they would be willing to review your product. With sponsored reviews, influencers typically get to keep the product in exchange for promoting it.
It is important to bear in mind that they are not obligated to give glowing reviews.
The aim of sponsored product reviews is to expose your product to untapped markets and boost visibility.
Hopefully, your product is good and so too is the review. Note that smaller influencers may be satisfied with the product as payment, but those with a massive following and some publishers may request monetary payment.
The best link-building strategies for eCommerce entail identifying content links to build and cultivating long-term relationships that encourage link building. Do you think your eCommerce store needs more links? At Comrade Digital Marketing, we provide link-building services to boost SEO efforts and improve SERPs’ ranking. Contact us here for a free non-obligatory consultation.
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