4 min read
Updated: June 24, 2021

Why On-Line Will Always Require Off-Line

Don’t get us wrong, online is great – heck, as a digital marketing agency, we’re online all day long. But, with the digital world seemingly encompassing every aspect of our lives, it’s becoming more common to see businesses funneling all their energy and resources online while neglecting their offline responsibilities.

So? The Future Is Digital Right?

In some ways, you’re right. It is no longer encouraged for companies to have their own websites – it’s required. It is now suspicious if a business doesn’t have an active Facebook page and their blog hasn’t been updated since 2014. Your online presence is like a daily log showing your customers and clients that you are present, taking care of business and that their money is in the right hands.

But Online Branding And Marketing Takes So Much Time

In order to create strong online branding and marketing materials, you need to take the time to strategize, design, distribute and follow up with every piece of material you put out there. That can be very time-consuming. We understand how, by taking the time to complete those online tasks correctly, your off-line business suffers.

There Are Only So Many Hours In A Day, What Am I Supposed To Do?

We’re here to remind you that, what makes your company unique and what makes your customers come back, again and again, is not your Instagram account or your Snap Chat story.

People don’t continue to visit Starbucks because of their website. They’ve created a unique, offline experience that has customers coming back day after day. They go for the taste of the coffee, the urban-chic environment and the familiar feeling of the white lid on their lips. But, do their online efforts help? Of course, they do! Their app has kept millions of coffee drinkers loyal just by adding a bit of convenience. They offer online ordering to help you avoid lines! And while both of these are great – none of it matters if the offline experience is subpar.

The Solution

Now, here’s the real moral of the story – the only person who can create that real offline experience – is YOU. You started this company with a vision and you’re really the only one that can make it come to life the way you saw it.

That’s where we come in. While you’re creating or maintaining your customer’s offline experience, we will take over your online needs. We meet with you, identify what drives you and what your company stands for and transfer that passion to your online community.We have a team of designers, copywriters, strategists, managers and developers on hand to make sure you are receiving quality materials that match the offline experience you are creating.

You don’t have to neglect your offline business any longer.

Start evolving your digital brand!

I hope you enjoy reading this blog post.

If you would like to discuss your project, reach out to our specialists.

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About the Author
Sasha Berson
Sasha serves as Managing Partner and VP of Client Solutions for Comrade Digital Marketing, a Chicago-based marketing agency dedicated to solving client’s most pressing digital challenges.
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