Digital marketing refers to the use of digital channels to market products and services to reach a target audience via websites, mobile devices, social media, and search engines. This includes communication through text and multimedia channels.
Successful digital marketing requires a combination of advertising savvy, an understanding of online consumer behavior, and the ability to deliver high-quality content to end-users. This is normally carried out by professional digital marketers who are outsourced or work in-house.
Digital marketing is a substantial undertaking that requires MarTech (software tools) to inform, plan and execute successful digital marketing campaigns. Marketing technology is designed to help achieve better marketing goals, improve marketing strategies and your bottom line by:
In digital marketing, we speak about choosing the right digital marketing tools (marketing tech stack) to help achieve business goals. Marketing tech stacks vary from company to company, although most will utilize a combination that offers SEO, content marketing, social media marketing, and analytics capabilities.
There are over 5,000 MarTech tools available. Finding the right mix can be a bit daunting, so we’ve compiled a selection of the best digital marketing tools used by leading industry experts to help you pick the right ones for your marketing strategy.
Founded in 2006, HubSpot is an American developer and marketer of software products for inbound marketing, sales, and customer service. Digital marketers use it to build websites, publish content, manage social media, send emails, and automate lead nurturing workflows.
What started as a cloud-based customer relationship management (CRM) tool to support marketing teams is now a great digital marketing asset that facilitates revenue operations strategies.
HubSpot is built around three elements: contacts, tasks, and deals, which are fed into a sales pipeline with clear conversion paths. Through inbound marketing techniques, it nurtures qualified leads until they’re ready to pass on to the sales team.
PC Mag has called it “one of the more innovative CRM providers” they’ve ever seen. As an end-to-end MarTech solution with closed-loop reporting, it allows for informed planning, forecasting, and excellent digital marketing campaign execution.
Pricing plans: Starter $45 per month / Professional $800 per month / Enterprise = $3,200 per month (all tiers are annually billed)
MailChimp is a marketing automation platform and email marketing service for managing mailing lists and creating email marketing campaigns to send to customers. It is a great digital marketing tool for nurturing and automating entire email marketing campaigns.
Besides its powerful analytics and customizable templates, its customer journey builder is probably the most impressive feature. With it, businesses can devise an automated email-based sales funnel for different segments within target audiences.
Those with less than 2,000 subscribers can use MailChimp’s most basic plan for free, which is super helpful for new businesses with limited marketing budgets.
Moreover, MailChimp’s meticulous analytics tools let you see how many subscribers open your emails, the most frequently clicked-on links, the number of potential leads who have unsubscribed, and how you compare to the industry average.
You can also create Facebook and Instagram Ads directly from MailChimp. The platform’s user-friendly interface guides you through the whole process. Either, you can target your existing audience or social media users whose interests align with your services or products, or leads who visit your website.
Pricing plans: Free plan = $0 / Essentials = $11 per month / Standard = $17 per month / Premium = $299 per month. Additional charges apply if your contact or email send limit exceeds the amount prescribed for your selected plan.
Considered the crème de la crème of analytics tools and indeed the pioneer of digital marketing analytics, this free web service from Google tracks website performance and collects visitor insights.
Google Analytics can help you identify trends and patterns in how visitors engage with your web pages. It carries out data collection, analysis, monitoring, visualization, reporting, and seamlessly integrates with a long list of applications, including Google Ads, Salesforce Marketing Cloud, and Google Search Console.
Small and medium-sized retail websites often utilize this free digital marketing tool to improve marketing campaigns, drive website traffic, and boost customer retention. Used effectively, Google Analytics will reveal your top sources of website traffic, track goal completions (like purchases), and obtain valuable insights.
Its extensive library of user-generated pre-made reports and dashboards makes it easy to get started until you’re comfortable enough to create your own. You can also set custom data alerts to receive email reports when your website reaches a marketing milestone.
Pricing plan: Basic = free. However, if you want the 360 plan with advanced features, it costs $12,500 per month or $150,000 per year.
Ahrefs improves a website’s SEO health. Even though it’s primarily known as a backlink authority checker, it offers tools for link building, keyword research, competitor analysis, rank tracking, and site audits.
Advantageously, it lets you see competitors’ search traffic, as well as what keywords they use to rank in search engines, and what keywords they spend money on when it comes to paid ads.
One of the most important aspects of this SEO tool is it performs excellent site audits, checking everything from links to keywords to ensure optimal performance.
Unlike other keyword research tools, Ahref’s Keyword Explorer is the only one that shows the estimated number of clicks on search results, beyond search volumes. This is useful for determining if a keyword is actually worthwhile targeting.
And, if you’re conducting keyword research, it provides suggestions based on ‘matching terms,’ ‘related terms,’ and ‘search suggestions.’ Ahref’s Content Explorer also helps businesses find link-building prospects, low-competition content topics, and potential partnerships.
With its search engine and website analytics, you can essentially reverse engineer your competitor’s content marketing strategy.
Pricing plan: Lite = $99 per month / Standard = $199 per month / Advanced = $339 per month / Enterprise = $999 per month
Developed by Google, this online advertising platform has been around for over 20 years. Advertisers bid to display advertisements, service offerings, product listings, or video ads to web users on search engines, non-search websites, and mobile apps.
The main advantage of Google Adwords is that its pay-per-click advertising campaigns work fast as a short-term solution to generate traffic and leads. Almost every time you see digital ads for a company’s landing page as the first, second, or third result on a Google search results page, it’s most likely a Google Adwords PPC ad.
Considering email marketing ROI is extremely lucrative ($1 spent = $36 -$42), being able to place native Gmail ads with Google AdWords means reaching more prospects through their inbox. Google consistently updates its algorithms to display the most relevant search results and ads, so rest assured that you’ll receive loads of qualified traffic.
What Google Ads provides is an effective way to drive qualified traffic to your business while users search for products or services like the ones you offer. It’s one of the most powerful digital marketing tools with which you can boost website visitors, receive more phone calls, and grow in-store visits.
Pricing plan: The platform displays your ads for free, and you’re only charged when someone clicks on your ads. The cost per click can be anything from $1 to $50, depending on the keyword. You can spend as little or as much as you like.
Canva is the greatest graphic design hack available. Founded in 2012, it’s used to create social media graphics, presentations, documents, posters, and other visual content. Creating graphics is as simple as drag and drop.
It is the content design answer for companies with no design team. Accessible on your desktop, phone, or tablet, you can literally create social media posts and so much more in minutes. Hence, it is used by over 30 million people every month to collaborate on presentations, marketing materials, and social media content.
Subscribing to its paid Pro version provides access to its brand kit, so you can store your brand’s color scheme, fonts, and marketing material in one place. It also gives you unlimited access to 75 million stock photos and the ability to schedule social media campaigns on Twitter, Facebook, LinkedIn, and Pinterest.
Pricing plan: Basic version = free / The Canva Pro Plan costs $12.99 per month or $9.99 if you choose annual billing.
ClickUp is a cloud-based collaboration and project management tool suitable for businesses of all sizes and industries. It supports process, time, task management, collaboration, and reporting activities.
Used by Google, Booking.com, and Uber, to improve workplace productivity, this digital marketing tool comes with a clean and simple interface that’s easy for the average user to navigate.
It eliminates the time-consuming and tedious admin of updating, relocating, and changing multiple tasks with a single click. Its easy-to-use toolbar allows you to select multiple tasks, adjust them, and even assign projects in groups.
Unlike other digital marketing tools, it offers most of its functionality for free, so you can add unlimited members to unlimited tasks without paying a dime. Only special features like unlimited storage and unlimited guests with permission are restricted to paying users.
Pricing plan: Basic = free / Unlimited = $5 per month / Enterprise = price on request
Used by over 3 million WordPress website owners, All in One SEO (AIOSEO) is a WordPress plugin used to improve search engine optimization. Suitable for beginners, its convenient Setup Wizard will walk you through the process step-by-step and automatically choose the best SEO settings for your website.
This is one of the best SEO tools around for WordPress users, as it integrates with platforms like Facebook, Twitter, and Pinterest, so you can easily control how your content and thumbnails look. It also integrates with WooCommerce, helping business improve their eCommerce rankings.
It’s the right digital tool to use if you’re looking to improve local SEO, Video SEO, robots.txt, XML sitemaps, on-page analysis, and schema snippets. All in One SEO makes it easy to edit title and meta descriptions of individual posts, check-on page readability, and preview content marketing material in search engines and social media platforms.
Pricing plan: Basic version = free / Premium = Between $49—$200 per month
Much like other online SEO tools, Ubersuggest works by analyzing keywords, backlinks, and domain data to provide an accurate idea of how valuable and competitive they are. It is one of the few free digital marketing tools that shows keywords’ monthly search volume, CPC & competition data.
Ubersuggest is a very user-friendly digital marketing tool that someone with no or very little SEO knowledge can use to improve their content’s Google rankings. Although there are a host of other digital marketing tools with advanced analytics, they charge based on the amount of information you want, whereas the free Ubersuggest Chrome extension provides a fair amount of data at no cost.
Pricing plan: Basic Chrome extension = free / Individual = $12 per month / Business = $20 per month / Enterprise = $40 per month
Marketed as the world’s number one content marketing tool, that allows users to find out what content is popular by topic. BuzzSumo lets you search for content that’s received the most shares, links, and comments.
With it, you can also find the key influencers in your specific niche, monitor brand mentions and track backlinks. BuzzSumo can help you with every stage of your content development process, including the generation of content topics and ideas.
It also reveals which platforms are best to publish on and when the best time is to post on social media accounts. Over 20, 000 + marketers make use of its free Chrome Extension to instantly reveal social shares, links, and content influence.
Pricing plan: Basic = free / Pro = $99 per month / Plus= $179 per month / Large = $299 per month
Semrush is an all-in-one digital marketing program. You can use it for keyword research, SEO site audits, site positioning, and effective content creation and social media marketing posts.
This digital marketing tool can provide a marketing team with a lot of information with which you can; identify trends, find link-building opportunities, and determine how you fare against competition, as well as discover how difficult it will be to rank for specific keywords.
Its must-have Keyword Magic Tool offers a substantial list of related search terms with corresponding search volume, search trend, target cost-per-click, organic search competitiveness, and SERP features. When you find new keywords to target, you can add them to the list for advanced analysis.
This SEO tool is particularly helpful not only for content creation but also for PPC ads.
Pricing plan: Pro = $119.95 per month / Guru = $229.95 per month / Business = $449.95 per month
Formerly called Jarvis, Jasper is one of the best content marketing tools that can read and write content marketing material that’s intelligent and creative in over 25 languages. Jasper comes with over 50 templates designed to improve copy and spark fresh ideas five times faster.
Developed by the world’s best SEO and Direct Response Marketing experts, Jarvis is used by Google, IBM, and Airbnb’s marketing professionals to write blog articles, social media posts, website copy, and more.
When compared with similar digital marketing tools, Jasper AI combats writer’s blocks and creates superior SEO copy that’s great for novice and experienced digital marketers. If you’re looking to automate creating content, then Jasper AI is the right digital marketing tool for you.
Pricing plan: Starter = $29 per month / Boss mode = $50—$279+ per month, depending on how many words you need to be written.
Yoast is another top-performing WordPress plugin, predominantly used for SEO. It has helped millions of marketing teams to improve website rankings in major search engines. Yoast solves many technical SEO issues that thwart online marketing efforts.
Its advanced content analysis features help website owners understand readability difficulty, keyword density, titles, meta descriptions, targeted keywords, and so much more. Yoast places a lot of effort in improving content with poor SEO by suggesting changes.
If you have a Google Search Central account, Yoast notifies search engines once your content has been changed so that it can index and rank it accordingly. It does a lot more than WordPress can alone, including managing keywords and submitting sitemaps.
Pricing plan: Basic = free / The cost of Yoast depends on the number of sites you wish to use it on, which ranges from $99 to $841.50 (for ten sites).
Slack is a popular workplace tool for communicating across multiple devices and platforms. Touted as a professional all-purpose collaboration hub, it provides instant messaging, voice and video calls, as well as file-sharing capabilities to help groups share information and work together.
Its main advantage is centralized communication, which can be segmented into channels in order to keep topics visible and allocate relevant team members. Slack is compatible with Microsoft and Google apps and is used by a range of teams in different industries, including, education, media, engineering, and financial services.
Pricing plan: Basics = free / $6.67 per month / Business = $12.50 per month / Enterprise = price on request.
No matter what stage your business is at, it will definitely benefit from MarTech tools. If you don’t have the time to tend to your marketing, or you want to improve your SEO strategy, we can help. Comrade Web Digital Marketing Agency uses the best digital marketing tools to improve organic traffic and boost revenue. We’ll help you implement a proper strategy that provides you with a competitive advantage online.
Do you want a marketing plan that fits your individual needs? Let us craft a strategy that drives results to your company based on your objectives.
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