Local SEO is an essential component of digital marketing, as it enables businesses to maintain a strong online presence. To achieve this, local SEO tools can be incredibly helpful in improving your online visibility and engaging with your target audience. These tools can assist with tracking rankings, offering competitor insights, developing SEO-optimized keywords, monitoring performance, and encouraging customer engagement, among other things. By utilizing these tools, businesses can maximize their local SEO efforts and achieve better results in terms of attracting and retaining customers.
In this article, we’ll take a closer look at the top 10 local SEO tools you can use to improve your online presence and attract more customers to your business. Whether you’re a small business owner or a marketing professional, these tools will help you stay ahead of the competition and reach your target audience more effectively.
Local SEO is a form of search engine optimization that encourages people from specific areas to visit your website and access your services or buy products. It’s a super-effective way to determine your company’s physical parameters and focus your efforts on people searching for businesses like yours within those same geographic locations.
A local SEO strategy usually works with geographical data. The most common local search typically includes a keyword relating to the product or service you sell, and the name of the location. For example, “plumbing Wisconsin.” Another form of local search includes the words “near me,” which changes depending on the user’s location.
If your business only operates in a specific part of your state, or if you’re a small company serving a town or city, then it’s critical you understand the best local SEO tools.
It ensures you are fully prepared to compete against businesses offering similar products and services and helps you connect with local people in the same way that you would have through local directories before the Internet came about!
According to recent statistics, 88% of consumers trust online reviews as much as personal recommendations, and 50% of local mobile searchers are looking for business information like a local address. Additionally, 18% of local mobile searches result in a sale within one day, and 50% of consumers who conduct a local search on their smartphone visit a store within the same day, with a similar percentage of those who searched on a computer or tablet. These findings highlight the importance of local SEO services and having a strong online presence for businesses to attract and retain customers.
Businesses should use local SEO tools to improve their online visibility, attract more local customers, and stay ahead of the competition. With the right tools, businesses can optimize their website and listings for local search, track their rankings, monitor reviews and citations, and gain valuable insights into their target audience’s behavior. By leveraging these tools, businesses can increase their chances of appearing in the top results of local searches and ultimately drive more traffic, leads, and sales to their business.
The following 10 local SEO tools will help you appear on search results pages, and improve your visibility on those pages. They’ll help you establish your business as an attractive option to people searching for businesses like yours, show what you’ve got to offer, and make it easy for people to get in touch with you.
Choose the tools based on your level of visibility, the help you need, and what suits your needs best.
Free Review Monitoring helps you stay on top of customer reviews. Once in a while, most businesses will receive a negative review. If that happens, you want to be able to respond promptly and appropriately. And the same goes for positive reviews.
The benefits of this local SEO tool include:
Local SEO Checklist is a fantastic tool for those new to SEO. Consider it the ultimate local SEO strategy checklist of all the SEO tactics you need to implement to ensure your business is discoverable by people searching for companies like yours in your local area.
Why you should use this popular local SEO tool:
Moz Local is one of the best local SEO tools used by many businesses and professional marketing companies. With it, you can improve your online presence and ensure your business listings are accurate. This local SEO software makes it easy to change location data and update your business profile in real time.
It offers other advantages too:
SEO Scout helps you manage structured data. If you’re unfamiliar with Microdata, HTML, and JSON-LD (coding), there’s no need to worry. SEO Scout will take care of it for you, making sure your site is accurate and working properly according to Google’s guidelines.
SEO Scout is a powerful local SEO tool that offers the following benefits:
Answer The Public is a keyword tool that visualizes search questions and suggested autocomplete searches in an image called a search cloud. It shows you what customers are searching for and the kinds of local keywords you should use to grab their attention.
It’s particularly useful for content creation in the following ways:
Yext is a data management tool designed to keep track of your business’s location-related information on multiple directories. It lets you add natural language search experiences to your website and apps, which is particularly useful for voice search queries that are on the rise.
This comprehensive digital platform solution has many impressive features, such as:
Another comprehensive local SEO tool, Serpstat allows you to analyze competitors, collect keywords, check backlinks, and perform clustering, and daily rank checking. With Serpstat, you can find out what keywords drive traffic to your website and gain insight into issues that negatively impact your search visibility.
Serpstat offers these benefits, among others:
Ahrefs is an SEO software suite designed to help people get higher Google rankings. It’s straightforward to use as well as easy and fast. Although it was originally utilized as a backlink index, today, it offers all the main tools needed to cover local SEO functionality, such as rank tracking and content analysis.
Ahrefs is a great SEO competitive analysis tool that offers:
GrowthBar is an AI content generator and SEO keyword research, tank tracker, and site inspector tool. Powered by superior algorithms, it helps you create new blog posts and web pages while making sure they appear on local search rankings.
GrowthBar is unlike any other content generator tool, and comes with:
Semrush’s Listing Management tool was developed together with Yext (see #6 for details). It publishes your important business data across popular directories and services, including Facebook, Google, Yelp, Apple Maps, Bing, and many more. By utilizing this local SEO tool, you can update your information once and publish it where people are searching.
As one of the leading local listing management tools, it offers:
As well as the above ten local SEO tools, Google offers a series of simple software that helps you manage your keywords and search engine rankings. These free local SEO tools review your local search visibility, analyze audiences and get insights that help you improve in the future.
Let’s take a look.
Google Analytics is perhaps one of the most powerful tools Google has to offer. It gives you an insight into the performance of your business, analyzing how many users access your site, how many sessions there were, the total number of page views, and even the amount of time people spend per session. This all gives you important data about what people do, the pages they like to visit, and where you could improve. It also offers geolocation analytics, showing you where visitors to your website primarily come from.
If people are accessing your site from another side of the country and the bounce rate is high (meaning they see your site and then quickly leave), then it suggests you need to improve your geolocation data. If people are visiting your site from a specific part of your local region, it gives you an idea of who likes your product most and where you should redirect campaign resources to. It’s one of the most powerful SEO software tools that you should use to keep track of how well your online presence is doing.
Google My Business (GMB) analytics is another powerful, free tool. Consider this a Google Analytics page, but specifically for tracking people who access your website through Google snippets. Those are the entries on search engine results pages that show information about your business, some photographs, and contact details.
Google My Business shows total searches for your business, your average rating from customers who leave reviews on the snippet, your reviews, total views, photo views, and more. It helps you see how many people are interacting with your business on the Google search page and shows you where you might need to do more. If your ratings aren’t great, ask yourself why…and read the reviews!
If your photo views aren’t high…add better photos! And if you’re not getting enough hits, consider whether your local SEO is set up properly.
Google Search Console lets you analyze your geo keywords, as well as set them up. To create new geo keywords which include references to local regions in your city or state, go to the Google Search Console and then choose the website you want to set the keywords for.
On the left side of the page, you’ll see “Search Traffic.” Click that button and then choose “International Targeting.” Then, click on “Country” and select your chosen region. There are other options that are more specific, allowing you to set local keywords and locations. That ensures your business is established as operating in one particular area.
Remember that it can take a couple of weeks in some instances for the geo-target to be updated, so it’s important you get started as soon as possible, so you show up in local SERPs.
So, this isn’t so much a tool as it is a process, a small part of your general SEO checklist. Everyone should understand how SERP analysis works. It’s the process of checking what websites appear when you search the keywords that you focus on or keywords that just generally relate to your business. Surfer SEO is a good tool for this type of analysis. It helps you in monitoring rankings, and you can even use it as a keyword planner tool for future content.
If you’re a plumber in Madison, Wisconsin, search “plumber in Madison, Wisconsin” and see what comes up. If you’re on the list, it means your efforts are working. If you’re not, it either means your efforts are not working or not enough time has passed for the changes you have made to come into effect.
Consider not just the sites that appear in the Google search results, but also the sites that appear in the snippets. Google and similar search engines offer a special feature that allows you to analyze businesses that fit your search criteria. Here, you should examine all the data on your business listing to ensure it is true.
If you are struggling to appear high on these results, you have to work harder at creating a strong local search presence.
Finally, as part of your SEO efforts, you should always remember to analyze your competitors. Consider the very fact that your competitors are easy to find on Google, the ultimate tool for improving your geo keywords. If your local competitors are appearing higher up in the major search engine rankings than you, take a look at what they’re doing.
Analyze the content on their websites to see what keywords they’re using, and consider whether you could use the same ones, or find new ones that they aren’t taking full advantage of. Some of the best local SEO tools we have introduced in this piece can act as keyword research tools that will help you get a competitive edge.
Check what products and services are best localized based on what your competitors offer.
Do this frequently!
The team at Comrade Digital Marketing Agency comprises highly skilled SEO and digital marketing experts who live, breathe, eat and sleep digital marketing — especially local SEO. We’ll be glad to walk you through the most important elements of local search marketing to ensure your business is targeted directly at people who are interested in doing business with you.
Get in touch today, and we’ll talk to you about your web presence, what you can do better, and how to get you more local search visibility with our local SEO solutions.
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