Inbound & Content Marketing

SEO
SEO
Paid Ads and Re-Targeted  Marketing
Paid Ads and Re-Targeted Marketing
Social Media Marketing
Social Media Marketing
Inbound & Content  Marketing
Inbound & Content Marketing
Reputation Management
Reputation Management
E-mail Marketing
E-mail Marketing

Building a strong foundation

Each and every prospect you attract through your combined marketing efforts fall within a certain category. The closer they are to purchasing; the more they are able to pay and the better they’re aligned with your company’s values — the higher their quality. Attracting quality leads means building a strong foundation for recurring revenue and recommendations, and what company doesn’t want that?

There’s just one problem — attracting high quality leads is difficult. There’s a limited number of people who fit that categorization for every industry and all your competitors are fighting to attract their attention. If you let Comrade work on your inbound & content marketing strategy, you have nothing to worry about. Over the last 10 years, we have perfected our process of identifying and engaging the right kind of buyer personas through thought- leadership type of content that makes them remember your brand and continue to buy from you again and again.

It’s all about ROI

In their strive to create appealing, likable, and shareable content, many marketing specialist forget that their clients ultimately hire them to increase revenue and profits. Our revenue-centric approach to inbound marketing includes both attracting more readers (which means your content shouldn’t just be top quality, but should also be SEO friendly) and taking them through a proven-to-work process. This process includes different stages that include: interesting the client, engaging them, making them take action, getting insight into how to inspire them to take the next step (i.e. take their credit cards out of their wallets) and nurture them to do it over and over. This process consists of generating and correctly distributing various type of content, including videos, targeted e-mails, articles, retargeting ads, and much more.

What gets measured gets improved

What gets measured gets improved, but how do you measure the effectiveness of content? Sometimes, generating high quality content brings long-term benefits to your business that are difficult to quantify. However, by identifying your specific goals and using the latest software on the market — including the ever-evolving HubSpot software — we manage to analyze what parts of our inbound strategy work better than expected and what parts can be improved. This means continuous optimization that inevitably leads to better results. And the unmeasurable long-term benefits? They’re still there for you to enjoy.

Case Studies

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Kruger, Inc.

Kruger, Inc. is a Canadian-based family-owned company who specialize in the production and distribution of renewable and sustainable products across various sectors and industries. Kruger, Inc. is also the #1 produce of tissue products in Canada.

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Challenges

Kruger were in need of a world-class website to help convey their story and the culture of the company: working within different industries and communities through sustainability efforts and renewable resources.

Solutions

CWA developed a modern and easy-to-navigate corporate website for Kruger, allowing them to properly provide information about the company as well as insights into the work they do and the sustainability-driven goals and culture that they adhere to. Additionally, we created a user-friendly mobile version of the site for an optimal on-the-go experience.

AARP Illinois

AARP is a US-based non-profit interest group whose purpose is to help empower the aging American population by means of advocating for social change through information, advocacy, service, and lobbying activities.

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Challenges

AARP Illinois tasked Comrade in designing a website that would help them drive IL residents to engage elected representatives as means of holding them accountable for drafting a sensible state budget. With this, CWA would help AARP develop what would become known as the “Enough Is Enough” campaign. The goal was to create tools to enable residents to add their own stories and opinions on the crucial topic of state budgeting and its adverse effects on the elderly population.

Solutions

CWA created an easy-to-use website that lets users find appropriate information and get involved. Users can subscribe to a newsletter, browse through and submit stories, discover facts and statistics regarding the state of IL, and stay up-to-date on current news regarding the budgeting crisis. Finally, the website guides the user toward action and engagement, including sharing content through social media.

Levinson Law Group

Levinson Law Group is a Southern California-based firm specializing in personal injury cases that vary from client-to-client, with a particular scope of work focused on vehicular accidents.

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Challenges

Their old site failed to position the firm as leaders within their industry. Important information was not properly communicated, their story was not properly told, and the content was not up-to-date. Additionally, they were relying heavily on paid ads to help them generate leads while failing to implement a proper SEO strategy to achieve sustained growth.

Solutions

The first step was to completely rebuild the site, clearly communicating the firms impressive track record and story. CWA added a video to reinforce the firm’s message and reputation. This was coupled with a streamlined layout for easy navigation and implementation of new content, all structured as sales funnel to help display information and generate leads.

The next step was to optimize onsite SEO as well as strategize offsite activities to help strengthen the firm’s local presence in Southern CA. This new approach allowed the firm to grow their audience beyond their local markets and help garner them a reputation throughout Southern California. Through effective paid advertising strategies, CWA has successfully helped Levinson Law Group decrease the amount spent on ads while increasing the amount of viable leads generated from these campaigns.

Belgravia Group

Belgravia Group is a premier real estate company from Chicago, with a legacy spanning over 70 years and having developed well over 2,000 properties within that time. Belgravia consulted with CWA on creating a modern, attractive website to properly showcase the company’s culture and history. After multiple creative brainstorming sessions, CWA was able to develop the blueprint for what would become a stunning site to help represent Belgravia.

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Challenges

Belgravia’s prior website was stagnant and required a revamp that would give them a cutting-edge and modernized look to match their niche of real estate: high-end properties in some of the most popular neighborhoods of Chicago.

Solutions

The approach applied was both minimalist and interactive: the website has a clean-cut layout with easy navigation. CWA also consulted Belgravia in creating unique, professional content to add to the site, helping to strengthen the company’s online reputation. The visual content consists of beautiful professional photography that showcases the properties Belgravia Group manage.

Blueprint Healthcare Real Estate Advisors

Blueprint is a Chicago-based advisory firm that specializes in senior housing and healthcare real estate, offering unique exit strategies, solutions, and consulting for both investors and operators. Blueprint enlisted Comrade Web Agency to revamp their website, create a client portal for investors and operators, and to develop a mobile app for their services.

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Challenges

Due to the high amounts of information that is typically exchanged between BP and their clientbase, the requested portal needed to be capable of both holding said information and allowing exchange between multiple parties. Their complex business model also had to be taken into account, as there are several variables in the kinds of information exchanged and how the portal should function for each user.

Solutions

We developed a brand new site for Blueprint, bringing their branding and voice up to date with user-friendly navigation and professional stylings. This included creating a design and branding library for future use.

As for the client portal, we were able to create a visible portfolio with all assets in a “data room”: a place within the portal where Blueprint can exchange files, messages, and other related content with their clients (and vice versa).

From the admin side, users are able to update and manage portfolios and related assets. Additionally, they are given a variety of dashboards for their different metrics, including finances.

The mobile app was developed for usage on both iOS and Android platforms, serving as an on-the-go version of their site.

Vesta Preferred Realty

Vesta Preferred is a Chicago-based real estate company specializing in luxury properties in some of Chicago’s most sought-after and vibrant neighborhoods. After consulting with Comrade, a strategy was set in motion to help expand Vesta’s digital footprint through a revamped web presence and lead generating campaigns.

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Challenges

Vesta required a website that would serve as a platform for visitors and potential customers to rent apartments, buy homes, or sell properties, all through an easy-to-navigate process with efficient filter functions for an optimal experience.Vesta desired to become a thought-leader within their industry, looking to help anyone seeking a new home. Their new website and branding needed to accomplish this.

Solutions

CWA rebranded Vesta Preferred, developing a modernized website with a reliable search feature. The easy-to-use website allows users to browse through properties in real-time, including viewing inventory, property details, draw comparisons, and schedule an appointment if need be. Additionally, CWA placed various lead magnets to increase user interaction. A very robust admin portal was custom developed for Vesta’s team to help manage and control all aspects of their site and it’s listings. A special attention was given to a mobile experience recognizing that 70%+ of Vesta visitors are viewing the website from their mobile devices.

Boat.me

Florida-based company Boat.me offers a unique platform where boat owners can sign up to offer their boats (with or without captain) on an hourly or daily basis for leisurely use. Owners may host or simply rent out their boats for trips. Alternatively, if a renter is interested in borrowing a boat, they can enter their preferences and location and be matched with boats in their area.

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Challenges

Boat.Me required a website that would allow them easy access to their boating “inventory” in real time. Owners had a need for an area on the website where they could make updates on their boats such as availability. This was asked to be housed in an attractive, fun looking website that was easy-to-use.

Solutions

CWA created a sleek, interactive website that help Boat.me run their business efficiently. A website included an easy-to-use interface for members, one-time renters, and boat owners. The company’s platform offers an easy, streamlined experience for all users.

Why Comrade?

Outsourcing your marketing is a huge decision, because marketing is what you do to present your business to the world. How will you ensure this presentation looks, sounds and works the way you’d like it to? We take the time to get to know you and what’s unique about your business, then use it to your advantage.

Laser-Focused on Delivering Results

Some marketing agencies are great at making promises. We’re great at getting you more clients, higher profits and faster growth.

10 Years in Business

We’ve spent the last 10 years perfecting our processes and learning all we can about digital marketing. Now is the time to take advantage of our expertise.

Superb Customer Service

We’re devoted not only to your business’ success, but also to making you feel calm and confident about your marketing investment every step of the way.

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