The NYVapeShop.com team manufactures and sells a wide array of high-quality vape products, which are backed by amazing customer support and very competitive prices. With no marketing, the company was stalled. Before meeting Comrade Web Agency, their website suffered from a generic template appearance with limited WordPress eCommerce functionality. Though the company was generating some online sales, most trickled in through email and individual referrals. They were not growing their brand’s digital footprint, or distinguishing themselves from the competition. Comrade Web Agency was hired to dramatically improve performance, significantly increase targeted traffic to the site, and triple sales within one year – all while staying within a limited marketing budget.
CWA’s marketing team began with strategic thinking and collaborative whiteboard sessions that materialized in an Action plan. We evaluated all existing marketing channels and shifted our client’s concentration to experienced buyers. To reduce expense for our Client, we recommended earning organic traffic instead of purchasing ads. We minimized email marketing and eliminated the use of coupon and referral sites which attract customers seeking cheap products – not necessarily the best (ex: Retail Me Not). Next, we design and built the most user-friendly website in the industry, and continue concentrating on SEO tactics and working directly with influencer bloggers.
We transformed the site from its limited WordPress functionality to a more professional and feature-rich Magento platform. This change gave our Client access to all necessary business tools for eCommerce. We completely re-designed the website based upon a “sales funnel” approach that pulls visitors through the purchase process. We integrated an automated solution that collects real reviews from customers, which has netted nearly 400 positive (real) reviews in a short amount of time, with an average 4.5 star rating . We also created an email contest to generate buzz; and enable NY Vape Shop’s buyer community to win free products, which, in turn, spurs additional site activity and more purchases!
CWA’s marketing team created and continue to execute a strategy that encompasses out-of-the-box onsite SEO, content marketing and linkbuilding. Our Client has already collected 100+ high-quality backlinks from industry-related websites and popular blogs.
NY Vape Shop is a current CWA client; therefore the following are the results of our continued partnership.
- Built effective, modern, user- and mobile-friendly website.
- Changed platform from WordPress to Magento to enable use of multiple, useful business tools by our Client.
- Created strong SEO foundation that functions on auto-pilot & generates a stable and predictable amount of sales without buying any ads.
- Website traffic from SEO increased by 92%.
- Doubled the number of products available for sale, via integration of promotions, up- and cross-selling within the site’s structure.
- Utilize CallRail service to track incoming calls and where they originated
- Created and developed promotional videos, informative blog posts, and informational brochures.