Having a strong online presence is essential for any business, regardless of the industry. While this has been true for quite some time, it is even more apparent in light of the COVID-19 pandemic.
Without a website, potential customers aren’t able to find your business or understand your offerings.
The majority of customers want to visit a business’ website before making a purchase. This means that a website can make or break whether or not you attract more revenue.
Operating a functional and aesthetically pleasing website comes with its downsides, but the advantages more than make up for any disadvantages.
Of course, running a website comes with additional costs that should be factored in.
Website hosting is the place in which all of your files are stored. All websites must be hosted to present your website’s files to the consumer. Hosting costs vary greatly depending on your business’s needs, and it is typically a recurring monthly charge.
You’ll also need to purchase a domain name, which customers will type into their browsers to find your website. If you think of your website as a house, your specific domain name is equivalent to its address.
Try to secure a domain name that closely resembles your business name to avoid confusion.
How your website looks and operates will significantly impact the user experience. Don’t skimp on this area, as you want your website to reflect your brand.
An easy-to-navigate website that is representative of your brand is an investment worth making.
If potential customers can find your product or service, they are more likely to get in touch with you to learn more. Otherwise, you’re missing out on potential leads.
An optimized website is your business’s biggest asset because it is always working to attract new customers. Even if you aren’t near your computer, you can still earn money through purchases made through your website.
Many businesses have opted out of physical storefronts with the spread of COVID-19, making websites even more important. In this case, your website acts as your digital storefront.
Websites help build brand credibility, showcase your brand, attract qualified leads, and save you time. In today’s world, consider not whether you can afford to have a website, but whether you can afford not to have a website.
Whether you have a site already or you want to start from scratch, lean on our experts at Comrade. We’ll help you grow your business to unimaginable heights. Contact us for a complimentary, no-obligation website audit and business plan.
Do you want a marketing plan that fits your individual needs? Let us craft a strategy that drives results to your company based on your objectives.
Please fill out the form to the right, and we will contact you within one business day for a free initial consultation.
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