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Updated: April 07, 2021

3 Important Reasons Why Your Business Needs a Website

3 Important Reasons Why Your Business Needs a Website

Having a strong online presence is essential for any business, regardless of the industry. While this has been true for quite some time, it is even more apparent in light of the COVID-19 pandemic.

Without a website, potential customers aren’t able to find your business or understand your offerings.

google my business entries with and without websites

Businesses With Websites vs. Businesses Without Websites

The majority of customers want to visit a business’ website before making a purchase. This means that a website can make or break whether or not you attract more revenue.

Disadvantages of Having a Website

Operating a functional and aesthetically pleasing website comes with its downsides, but the advantages more than make up for any disadvantages.

Maintenance Costs

Of course, running a website comes with additional costs that should be factored in.

Hosting

Website hosting is the place in which all of your files are stored. All websites must be hosted to present your website’s files to the consumer. Hosting costs vary greatly depending on your business’s needs, and it is typically a recurring monthly charge.

bluehost web hosting

Domain Name

You’ll also need to purchase a domain name, which customers will type into their browsers to find your website. If you think of your website as a house, your specific domain name is equivalent to its address.

Try to secure a domain name that closely resembles your business name to avoid confusion.

The Need to Hire Specialists

If you aren’t quite sure about the best way to build a website for your business’ needs, you’ll need to hire digital marketing specialists who can take on this task for you. To make it easier for you, consider this list of the Top Chicago Web Design Agencies to hire the best team.

Web Design

How your website looks and operates will significantly impact the user experience. Don’t skimp on this area, as you want your website to reflect your brand.

tent business web design example

Invest in Digital Marketing

A website that isn’t updated or optimized often won’t bring in the results you want. Digital marketing, including SEO and PPC campaigns, can help attract more qualified leads for your business.

Advantages of Having a Website for Your Business

An easy-to-navigate website that is representative of your brand is an investment worth making.

The Possibility of More Customers

If potential customers can find your product or service, they are more likely to get in touch with you to learn more. Otherwise, you’re missing out on potential leads.

Always Up & Running

An optimized website is your business’s biggest asset because it is always working to attract new customers. Even if you aren’t near your computer, you can still earn money through purchases made through your website.

online shopping cart with added items

No Need to Have a Physical Location

Many businesses have opted out of physical storefronts with the spread of COVID-19, making websites even more important. In this case, your website acts as your digital storefront.

Conclusion

Websites help build brand credibility, showcase your brand, attract qualified leads, and save you time. In today’s world, consider not whether you can afford to have a website, but whether you can afford not to have a website.

Whether you have a site already or you want to start from scratch, lean on our experts at Comrade. We’ll help you grow your business to unimaginable heights. Contact us for a complimentary, no-obligation website audit and business plan.

Frequently Asked Questions

Can you have a business without a website?

You don't need to have a website before opening your business. You can start without having a website. However, it isn't easy to build on your clientele only through traditional marketing channels, and you are likely to be outplayed by your industry competitors in the market.

How much does it cost to build a website for a small business?

The real answer to this question is the one you've probably heard too many times: "It depends." Creating a website is not a routine task, and there are many factors to consider. Its size, features, and complexity are the ones making the final cost. You should also purchase a domain name and a website hosting plan and create a user-friendly design. All this makes the average cost to create a small business website range between $2,000 and $10,000.

How can I promote my business online without a website?

While having a website can be a major upgrade for your business, there are still a few ways you can promote it without a website. Some of the most popular and effective ways include promoting your business through social media pages like Facebook, Instagram, Twitter, etc. You can also let people know about your business by becoming visible on Google Maps, using cutting-edge technology like NFC and QR codes, or even go with some of the old-school methods like advertising on traditional media or collecting referrals through the good old word of mouth.

I hope you enjoy reading this blog post.

If you would like to discuss your project, reach out to our specialists.

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About the Author
Ivan Vislavskiy
Ivan Vislavskiy is Comrade Digital Marketing’s co-founder and fearless leader, spearheading the agency’s production department.
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