In many small businesses, particularly new businesses, lean operations are the norm. Spending money is only a necessity when it is needed. There is a common misunderstanding that a small business website is a luxury item that many entrepreneurs cannot afford, so it’s understandable why some of them think it’s unnecessary.
Especially for young small business owners, they might think that they will be able to sell their products from a Facebook page or a sign listing their phone number.
There’s no reason to spend a fortune on a professional website – it’s an essential business tool that is affordable and fundamental to every company. Having a strong online presence is essential for any business, regardless of the industry. While this has been true for quite some time, it is even more apparent in light of the COVID-19 pandemic.
This is all well and good, but it doesn’t answer the question – why do you, a local business owner, need a website?
Simply put, websites are a great way to generate business, sales, and leads for your business as well as increase your brand’s value. By showcasing their services to targeted audiences, businesses gain credibility in front of customers and can attract new customers.
To make a long story short, your tech-savvy customers expect to find more information about your business on your website. In terms of your website, you can generate business, drive brand recall value, increase customer loyalty, promote goodwill, as well as provide strong marketing messages. You can think of it as your website delivering your marketing message 365 days per year, 24 hours a day! In addition to e-commerce sites, most professional websites aim to educate visitors and solve their problems.
Moreover, your customers look for you online! Quite a few companies invest in search engine optimization (SEO) websites: 97% of people use a search engine to find a local business, and 93 percent of online interactions begin that way. Every day, there are 3.5 billion searches on Google, and right now, someone near you is looking for something specific in your area. Who will they be having a business with? No, not you.
Prior to choosing a business to work with (especially when working on an expensive or detailed project), many potential customers seek as much information as they can.
A restaurant can show how they cook food or their layout. An easy way to show customers what your business can do is by recording videos or taking photos, then uploading them quickly to your own website.
Building a website for free with WordPress.com is not much money these days, but it offers greater value. An SEO-optimized platform will help you find thousands of more new customers without investing a great deal of money.
With greater exposure, you can advertise your services or products to a larger market. Independent of your sector of business, the quality of your website often influences your purchasing decisions and the retention rate of customers.
A website should be aimed at customers’ comfort. And what is the most comfortable thing for a client? That’s right – information availability.
B2B companies are especially affected by this. Whenever someone visits your website, they are looking for information or want to take action. Also, the visitors of your site should be able to answer three questions in a matter of seconds after they land on your website: who are you, what do you do/offer and how can they contact you?
Consumers today expect immediate access to the information they need – which means you should make sure your website answers all of the questions above with no need to look for it in some deep dark corner of a site.
The purpose of a company website is similar to a business card: people can find information about the company, the employees, and the services they offer right on the website.
Web sites aren’t just for international corporations or national companies. This is a misunderstanding that many people have about them. Actually, websites are just as, if not more, beneficial for small businesses.
They offer local businesses an excellent chance to connect with their customers. As an example, if you’re exploring ‘shoe stores near me’, Google won’t provide you with a brand-name result in, let’s say, Toronto (you aren’t there right now though, right?). Your local search will bring up a list of shoe stores in your area.
Having an optimized website can allow you to rank higher and appear at the right time and place. Using the right keywords can boost your website traffic and influence your consumers’ journey, which commonly begins with research, recommendations, and reviews. You can challenge the giants in your industry by having your position prominent on search results pages. So, if you are not on the Internet, you are making it easier for your customers to shop at your competitors.
The majority of customers want to visit a business’ website before making a purchase. This means that a website can make or break whether or not you attract more revenue.
Because they think creating their own website is too expensive or complicated, many small businesses use third-party platforms.
Yet it is now easier and cheaper to build and maintain a website. Using simple web publishing tools, you can now easily build a website even if you are a non-techie or a non-creative.
Those who want to succeed must stop making excuses. Your business will suffer if you put off building a website. Your digital marketing strategy will suffer, your sales will suffer and the customers you lose will suffer too because they will have to go to a less qualified competitor. This brings us to…
Perhaps this sounds strange, but it’s quite logical. Your business is not yours alone. It is common for businesses to have their own websites, and the majority of them offer the same products and services you do.
Based on everything already mentioned in this article, everything seems to be heading in this direction. The market seems to trust them more. They have established their trust from the start, showcase their products/services, and have improved their position on the web through optimization for search engines.
Websites help build brand credibility, showcase your brand, attract qualified leads, and save you time. In today’s world, consider not whether you can afford to have a website, but whether you can afford not to have a website.
Whether you have a site already or you want to start from scratch, lean on our experts at Comrade. We’ll help you grow your business to unimaginable heights. Contact us for a complimentary, no-obligation website audit and business plan.
You don't need to have a website before opening your business. You can start without having a website. However, it isn't easy to build on your clientele only through traditional marketing channels, and you are likely to be outplayed by your industry competitors in the market.
The real answer to this question is the one you've probably heard too many times: "It depends." Creating a website is not a routine task, and there are many factors to consider. Its size, features, and complexity are the ones making the final cost. You should also purchase a domain name and a website hosting plan and create a user-friendly design. All this makes the average cost to create a small business website range between $2,000 and $10,000.
While having a website can be a major upgrade for your business, there are still a few ways you can promote it without a website. Some of the most popular and effective ways include promoting your business through social media pages like Facebook, Instagram, Twitter, etc. You can also let people know about your business by becoming visible on Google Maps, using cutting-edge technology like NFC and QR codes, or even go with some of the old-school methods like advertising on traditional media or collecting referrals through the good old word of mouth.
Do you want a marketing plan that fits your individual needs? Let us craft a strategy that drives results to your company based on your objectives.
Please fill out the form to the right, and we will contact you within one business day for a free initial consultation.
Unlock a full potential of your website. See which gaps in your marketing don’t allow your organization to scale. Get a complimentary, no obligation marketing performance review.