What is Growth Hacking? (Part 1)

Marketing, Manufacturing, Legal
3 min read

Growth Hacking: the new buzz term in marketing. But what does it mean and who benefits from it? In this article, we will explain what growth hacking is, who benefits from it and (more importantly) why, and how you can locate a growth hacking agency to better serve your company.

What is Growth Hacking?

Growth Hacker, first defined by Sean Ellis in 2010, is “a person whose true north is growth”. They are extremely skilled at experimenting with and prioritizing marketing approaches for their clients. They also religiously analyze their results to see which tactics were the most successful and should be scaled out further. Frankly, if a marketer doesn’t define themselves as a growth hacker in today’s day and age, they are probably significantly behind on the new terminology, practices, and strategy leading today’s marketing world.

Who Benefits From Growth Hacking?

Growth hacking, as I’m sure you can guess, benefits all marketing clients – regardless of size or budget. However, some of the biggest benefits of growth hacking go to startup companies. Why? Traditional marketing tactics can be very expensive – buying media, spending loads of money on development and creative – all without very much guidance from clients. It was a very expensive trial and error model that startups simply couldn’t afford to take part in. Growth hacking enables smaller companies to take the time to really find out where their customers are and what they respond to without emptying out their wallets.

How to Find a Growth Hacking Agency

When searching for a growth hacking agency, look for these three categories:

 

To be continued… )

 

Written by:
Comrade Web Agency

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