While you can’t try on shoes at Zappos.com, the company’s comprehensive product descriptions, demo videos, and seamless return policies make shoppers feel like they’re right in their physical retail store—with the added convenience of eCommerce.
If you’re running a custom shoe eCommerce store, your website must be replete with quality user experience design (UX), comprehensive product descriptions and amazing images that showcase brilliant footwear styles.
A great website design is both aesthetically pleasing and easy to use. When designing your shoe website, you need to consider:
We’ll get into more technical details a bit later, but first, here’s a list of standout website designs in the shoe retail industry that encompasses all the attributes needed to generate website traffic and online sales.
Fortress of Inca partners with some of the best shoemakers in the world to craft custom shoes using natural materials and adhering to responsible production practices. The functional website has a clean, simple design and a seamless check-out process. The company’s “Meet Our Shoemakers” section will undoubtedly instill a love of quality shoes and foster a loyal customer base for life.
Zappos is the gold standard when it comes to building an eCommerce shoe store. It’s vivid, user-friendly, and comprehensive. What makes this website remarkable are its high functionality, customer-centric return policy, demo videos and detailed product descriptions. Its mega menu is also a good example of how to design robust navigation for shoe stores with large inventories.
OnlineShoes offers a wide variety of quality shoes, apparel, and accessories. Its header design does an impressive job at grabbing shoppers’ attention and encouraging them to buy products.
The company simplifies its eCommerce process with an intuitive website structure, while its well-designed filtering system lets buyers select shoes based not just on size, but also on activity level, functionality, design, and more.
Peltz shoes offer name-brand shoes in hard-to-find sizes at great prices. Its customer-centric ethos translates through its neat website design, where a giant search bar makes it easy to find the exact shoes you’re looking for. It’s also possible to shop for shoes by size, which is a rare, yet useful device.
Nine West are a popular brand for stylish, extremely comfortable and affordable shoes. Its website design incorporates lots of negative or white space, which streamlines readability. Like Peltz Shoes it also allows customers to shop by size. We rate this part of its website design is slightly better than Peltz Shoes because the “Shop by size” banner is immediately visible on the homepage.
This unusual website design converts visitors into customers with its unique product descriptions. While lacking in visuals, its product descriptions offer honest reasons to buy and not buy particular shoe styles. Its minimal design with ample white space and a limited color palette is equally pleasant on the eyes.
Velasca’s site embodies a typical Italian look-and-feel that’s classic and a bit old-school but still exudes gentlemanly style. Consequently, this brand transcends the ever-changing fast fashion trends, and instead, delivers craftsmanship steeped in tradition. It’s a drop-down menu and beautiful graphics invite users to linger a bit longer and experience a pleasurable buying journey.
ALDO designs shoes and accessories. It excels at fusing eCommerce with social media to amplify brand messaging and grow sales. As you scroll down the homepage, you’ll find a social media grid with the hashtag #aldocrew, which encourages consumers to shop trending looks and become of the brand’s community.
Allen Edmonds is a manufacturer of premium, timeless men’s footwear and accessories. The site provides a wealth of free resources for its visitors and guides prospective shoppers seamlessly and intuitively through the buying journey.
What’s most interesting is its blog section. Because it is a premium company, it’s renamed “the journal,” which is an important example of how messaging and brand identity play a role in website design.
While not strictly a shoe retailer, Suitsupply illustrates the compelling power of strong visuals. Its website design is great for men who want an easy online shopping experience. Not only do its images encourage shoppers to buy things, but it also provides fashion inspiration. In general, the site is super simple to browse and locate what you’re looking for by clothing category.
This eCommerce website is a prime example of how minimalist aesthetics can still draw potential shoppers through the “virtual” doors. Its “bestsellers” banner is a smart tactic to generate more sales and profit from existing traffic by focussing on the most popular products.
Moreover, it also inspires leads to open user accounts. This is another great marketing tactic used by eCommerce stores to gather customer data and personalize advertising content to move people further down the sales funnel.
The assortment of shoes presented in a clean, non-cluttered manner helps visitors focus on items they truly need. Famous Footwear has also taken care to create a banner at the top of its website that pops up with renowned brands it stocks and provides another way for users to shop for their favorite brands.
6PM offers shoppers the best deals on discounted fashion and shoes. Despite its massive product offering, its horizontal navigation bar categories products to ensure a smooth user experience. It features intuitive sort and filter options, while its detailed product descriptions ensure shoppers buy shoes with confidence.
An informative drop-down menu and site feature that filters shoes by size and style adds to the user-friendly nature of this website design. ShoePassion’s blog is probably one of the best on this list. It discusses everything from shoe type to the manufacturing process. It makes visitors fall in love with the company while keeping them abreast of trends and classic shoe designs.
Sneakerhead’s vibrant website features great functionality that’s perfect for a youthful, web-savvy audience. The fun interface and engaging UX take shoppers through an effortless buying journey. Its “What’s hot” section immediately draws attention to the latest trends, while its intelligent drop-down sale menu categorizes products according to discount percentage.
This modern, youthful shoe business features classic bestsellers and popular brands that appeal to a younger urban customer base. Its horizontal menu allows buyers to shop via gender or brand. Journeys also have unique calls to action on the home page, encouraging users to sign up for texts and emails or to be part of its birthday club. Obviously, this is a smart tactic to send marketing material to those who sign up.
The high-quality product presentation is breathtaking, while the website design offers robust functionality that further reflects the brand’s commitment to superior custom shoes. Shoppers can easily focus on what they need and are taken through the buying journey in a comfortable thoughtful manner.
A simple yet efficient website design complete with detailed product information and an easy-to-navigate sorting option makes finding shoes for any member of the family a breeze. Like other eCommerce stores, Shoe Warehouse immediately alerts shoppers to discount offers with its massive red banner. You literally cant miss it!
The best shoe website designs, and in fact, all the ones on our list, focus on content, usability, aesthetics, visibility, and interaction. Today’s sites are digital storefronts. They’re the first thing consumers interact with when they come across your eCommerce store.
A poor website design ruins customer experience. So, if you want a great website that shoppers recommend to friends and family, and select time and again, then read on.
Usertesting offers this succinct definition of UI and UX web design:
“UX design is focused on anything that affects the user’s journey to solve a problem, positive or negative, both on-screen and off. UI design is focused on how the website’s interface looks and functions.”
UX is to do with how users move around on your shoe website, whereas UI is about how nice your website looks. So, when you create or update your website idea, think about what impression it gives potential shoppers, and whether it matches your target audience’s expectations.
Both UX and UI help win over consumers’ confidence and make them use your website because it provides them with what they’re looking for. Happy shoppers buy more frequently, whereas dissatisfied cones will leave your website without having converted.
It’s also essential your website is optimized for any mobile device. Why? Well, more than 50% of online searches are conducted via mobile. Google also ranks mobile-friendly website design higher. This is where hiring a professional designer to customize your website can really boost its functionality and search engine rankings.
The websites we’ve highlighted have two design considerations in common: bold color palettes and strong graphics. The human mind is visually stimulated, so we tend to like to watch product videos and experience beautiful website design.
Designers often use visual hierarchy to create balance and harmony within website design. The idea is to rank design elements and influence in the order you want your users to view them. By using principles like balance, scale, contrast, and more, you establish each element in its right place and let the most important ones stand out.
For example, if you published an article where the header font was smaller than the body text, it would probably put off the viewers because according to design hierarchy, they’re accustomed to title appearing bigger than the actual article text.
Good shoe website design is uncomplicated. It uses light and dark colors (contrast) to draw attention to critical information, without overwhelming the viewer. Its great images and amazing layout makes it effortless to browse and buy.
Google wants your website to load within two seconds! You probably noticed most of these online shoe stores loaded quickly, and that’s for a good reason. Web designers know loading time affects how high websites rank on Google.
Web pages that take three seconds or more lose potential leads. A one-second website page loading delay can cause a 7% reduction in conversions. Hence, fast commerce websites receive more organic traffic and sales because people equate speed with efficiency, confidence, and trust.
You can test website speed with Pingdom. If it’s too slow, try fixing it by deleting unnecessary code, decreasing pop-up advertisements, compressing images or upgrading your web host.
SEO shapes many choices during website development. Search engines love optimized eCommerce websites because they take quick to crawl and index, and are also immediately understandable.
Having a strong on-page SEO strategy helps search engines understand what your shoe website is about. Including industry-related keywords in your website copy, meta titles, descriptions and body copy improves your website ranking in search engine results.
Additionally, like many of the website we’ve listed as inspiration, you should also publish high-quality content with amazing advice, as well as new styles and trends your target audience will love.
Technical SEO makes your shoe website navigable without hindrances that could prevent it from ranking on search engines. Mobile-friendliness, website speed, URL structure and robot.txt files are all part of technical SEO.
Technical SEO is essentially all the invisible work that goes into making a functional website design. It’s likely you’ll need to hire technical SEO specialists to help with this complex aspect of website development.
97% of users search online to find nearby businesses; therefore, modern shoe businesses serving a particular region or location will benefit from local SEO. It helps your shoe website get found online by shoppers already searching for your products, whether it’s running sneakers or leather brogues etc. To implement local SEO, you need to sign up for a free Google My Business account and follow the guidelines.
Every remarkable company has a unique proposition that makes it stand the test of time. For a shoe company this might reside in craftsmanship, limited designs, free repairs, or superior running sneakers – the possibilities are endless!
A unique selling proposition (USP) is what makes your shoe company better than your competition. You probably already know yours, but does your target audience?
When someone visits your commerce website, they should be able to tell what sets you apart from others, even if it’s just discounted shipping. Your written copy and web design must effectively communicate your USP.
Essentially, you need to tell shoppers why buying a pair of shoes from you is better than another commerce brand. Earlier we discussed the Italian shoemaker Velasca. Not only do they have a fantastic website, but they also clearly communicate how their workmanship sets them apart from others.
It takes more than great products to make your eCommerce store a success. Shoes should be presented in the most aspirational way. Your website should offer inspiration and quality products that consumers don’t just dream about, but can actually own.
In this case, professional website design becomes a powerful revenue driver. Comrade Web Digital Marketing Agency has a team with over ten years of experience in the eCommerce space, designing websites and digital marketing campaigns that turn impressive profits.
Our team would be happy to discuss your web design goals and how we can help you improve your bottom line. Why not let us conduct a web design audit free of charge? It’s non-obligatory, so regardless of the outcome, you’ll walk away armed with professional web design knowledge to elevate your eCommerce website to the next level.
Comrade originates in Chicago, but we worked all around the United States. We can help your business grow and increase revenue whenever you are. We have offices across most major cities in the US. For example, we can offer digital marketing services in Las Vegas or Orlando. You can even find our internet marketing experts in Jacksonville! If you want to know more about our Philadelphia digital marketing agency or find out how exactly we can help you, contact us via the phone or email.
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