Internship Survival Guide
The Importance of Having an Internship
An internship is a great way for students with limited experience to gain knowledge and hands-on experience in the industry. Many recent graduates who haven’t had an internship, or any related work in their field of study, feel unprepared to enter the workforce.
Digital marketing requires keeping up with technology and staying relevant with the latest trends in the industry. Companies must focus on the digital aspect of their marketing efforts to stay competitive in their industry. This means being up to date with online tools and applications that can help streamline those efforts. Finding a marketing job can be challenging for a recent college graduate. Even entry-level digital marketing positions require extensive knowledge that you often may not learn in a classroom.
So, you are excited that you got the position in the awesome and innovative field of digital marketing, but what’s next?
7 tips to survive your internship:
Have a Positive Attitude:
Come to work every day with a great attitude. You should always be eager and ready to learn. As an intern, you never know what the day is going to throw at you. Always try your best, and do good work. Whether your position is paid or unpaid, you should never submit any work that is anything less than 100% of your effort. Show your boss you are a valuable member of the team who is worthy of a full-time position when your internship finishes.
A great way to learn is to ask questions. It shows you are genuinely interested and want to gain more insight from your coworkers than you ever would by reading or doing a Google search. Also, ask for feedback on your work. Getting a second or third opinion of your work helps you understand exactly what the company wants in terms of content and quality. Asking for constructive criticism helps you grow your skills.
Don’t be afraid to tell co-workers or your boss your ideas. You were hired for a reason! Everyone has a unique point of view with their own thoughts and opinions. If you have any new ideas, spit them out. An internship is a great opportunity to brainstorm with others and improve your creative thinking skills.
Soak in as Much Information as Possible:
Being an intern at a digital marketing agency introduced me to many awesome and inspirational people. It is important to learn from all the people you meet. Gathering information from your own department helps you learn the ins and outs of marketing.
However, do not forget to talk to others outside your department. Learning from the people on the design or development team will give you a more in-depth understanding of how all the departments work together to create a cohesive project.
Also, attend client and networking events when possible. Meeting and listening to clients and their different needs can inspire you to think outside the box to discover a solution to their problem. There are also various free courses, newsletters, and networking events to learn from when you know where to find them. General Assembly offers many workshops and events for people to learn more about web development, marketing, data, and design.
Do Your Own Research:
Starting off in the digital marketing field can feel overwhelming. There is a lot to learn, and the field constantly evolves. You need to keep up with technological advances by doing your own research.
Working 9 to 5 is not enough. Read, read, and then read some more! Find out what your competitors and other industry leaders focus on in their business, what the latest trends are, and what current events will affect your industry?
Set Personal Goals:
Set personal goals for yourself that you would like to accomplish before your internship is over. Make sure your goals are specific and measurable. Although there will be many things to learn throughout your internship, try to focus on only one or two. If you set a goal of becoming a pro at one specific thing, it’ll allow you to perfect that skill. Goal setting is important for interns to guarantee that you gain the relevant skills employers are seeking when hiring future full-time employees.
Take It Seriously:
An internship is a wonderful opportunity that sometimes turns into a full-time position. As an intern, you should act as if the job is already yours. Always be prompt and on time, act in a professional and friendly manner, and do everything with intention. If you do good quality work and show potential, it is likely your bosses will want to hire you. It is also a chance to make connections.