Creating Great Content
4 min read
Updated: November 05, 2020

10 Golden Rules for Writing Website Content

10 Golden Rules for Writing Website Content

If you don’t have experience creating robust, engaging website content, you may not know where to begin. Even if you’re a guru in your industry, being able to eloquently voice your thoughts to represent your brand can be a challenging part of digital marketing.

Abide by the following 10 golden content-writing rules and you’ll surely see improvements in your SEO rankings.

Why Do You Need to Write Content for Your Site?

Content is the most important part of your website. It plays an integral role in educating both consumers and search engines about your business and helps improve SEO rankings.

Have a Purpose

Different pages on your site outline different goals and serve different purposes. For example, your product page should have content that relates to the featured product while your ‘about us’ page is a great chance to connect with your audience.

Highlight Main Thoughts Through Media

Content doesn’t mean you only have to use words. Incorporate media such as videos and pictures throughout your copy to make it more exciting to consume. Media assets are also great for SEO rankings.

highlighting main thoughts through video

Explore Your Target Audience

The language you use in your content should be aligned with what your target audience wants to see. For example, if you are a millennial company, using relevant, conversational language is more attractive than using difficult-to-read, buttoned-up copy.

Always write for your consumer first and the search engine second.

Make It Simple

Regardless of the industry, you are in, make sure the average reader can understand the message you’re conveying. Even lawyers and doctors should use understandable language on their site.

Create a Human-Friendly Structure

The addition of articles, tables, listicles, and other digestible content forms is a great tactic to keep your audience engaged throughout the copy.

Exemplify Knowledge Instead of Pushing Products

Your website content should solidify your business as an industry expert. Not every page needs to be promoting a product.

Keep Articles Focused

The last thing you want on your site is a compilation of monologues. Keep blogs and articles focused on one topic and implement the inverted pyramid model.

keeping articles focused

Be Mindful of Your Competition

You don’t need to copy everything your competitor does with their site. In the case that you want to cover the same topic, make sure you do plenty of research to show your audience your business should be the trusted expert.

Always Review Before Publishing

Proofread and then proofread once more. The last thing you want is a typo that sends a potential customer to your competition.

Conclusion

Understanding how to write website content can help you stand out from your competitors and build your brand. While there are many great online resources to help, you may still need guidance.

Our team at Comrade is happy to provide you with an honest content overview to help set you up for success. Contact us for a no-obligation assessment.

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About the Author
Tiffany Gabbay
Tiffany Gabbay serves as Editor-in-Chief for Comrade Digital Marketing. Tiffany spearheads the editorial strategy for Comrade and its clients and oversees the production of high quality marketing copy designed to inform, delight, and above all, enlighten readers.
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