If you don’t have experience creating robust, engaging website content, you may not know where to begin. Even if you’re a guru in your industry, being able to eloquently voice your thoughts to represent your brand can be a challenging part of digital marketing.
Abide by the following 10 golden content writing rules and you’ll surely see improvements in your SEO rankings.
Content is the most important part of your website. It plays an integral role in educating both consumers and search engines about your business and helps improve SEO rankings.
Different pages on your site outline different goals and serve different purposes. For example, your product page should have content that relates to the featured product while your ‘about us’ page is a great chance to connect with your audience.
Content doesn’t mean you only have to use words. Incorporate media such as videos and pictures throughout your copy to make it more exciting to consume. Media assets are also great for SEO rankings.
The language you use in search engine copywriting should be aligned with what your target audience wants to see. For example, if you are a millennial company, using relevant, conversational language is more attractive than using difficult-to-read, buttoned-up copy.
Always write for your consumer first and the search engine second.
Regardless of the industry, you are in, make sure the average reader can understand the message you’re conveying. Even lawyers and doctors should use understandable language on their site.
The addition of articles, tables, listicles, and other digestible content forms is a great tactic to keep your audience engaged throughout the copy.
Your website content should solidify your business as an industry expert. Not every page needs to be promoting a product.
The last thing you want on your site is a compilation of monologues. Keep blogs and articles focused on one topic and implement the inverted pyramid model.
You don’t need to copy everything your competitor does with their site. In the case that you want to cover the same topic, make sure you do plenty of research to show your audience your business should be the trusted expert.
Proofread and then proofread once more. The last thing you want is a typo that sends a potential customer to your competition.
Understanding how to write website content can help you stand out from your competitors and build your brand. While there are many great online resources to help, you may still need guidance.
A content writer should have a range of skills and a wide knowledge base to create engaging content. A content writer should possess research skills to develop new topic ideas, be communicative and good at time management, know the basics of search engine optimization and social media.
Writing compelling and informative content is one of the key components of any website's success, but the truth is that content writing is not as easy as it may seem. It may be challenging to work out what information would be the best to engage your audience and increase conversions. Everything comes with practice, though, and the more you write and test, the better your content will be.
Content writing can include writing articles and blog posts, scripts for videos and podcasts, writing content for social media platforms, such as stories on Instagram, feed posts on Facebook, tweetstorms on Twitter, etc.
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