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If you don’t have experience creating robust, engaging website content, you may not know where to begin. Even if you’re a guru in your industry, being able to eloquently voice your thoughts to represent your brand can be a challenging part of digital marketing.
Abide by the following 10 golden content writing rules and you’ll surely see improvements in your SEO rankings.
Why Do You Need to Write Content for Your Site?
Content is the most important part of your website. It plays an integral role in educating both consumers and search engines about your business and helps improve SEO rankings.
Have a Purpose
Different pages on your site outline different goals and serve different purposes. For example, your product page should have content that relates to the featured product while your ‘about us’ page is a great chance to connect with your audience.
Highlight Main Thoughts through Media
Content doesn’t mean you only have to use words. Incorporate media such as videos and pictures throughout your copy to make it more exciting to consume. Media assets are also great for SEO rankings.
Publishing targeted videos on YouTube helps attract relevant viewers, increase engagement, and grow a loyal audience base
Explore Your Target Audience
The language you use in search engine copywriting should be aligned with what your target audience wants to see. For example, if you are a millennial company, using relevant, conversational language is more attractive than using difficult-to-read, buttoned-up copy.
Always write for your consumer first and the search engine second.
Make It Simple
Regardless of the industry, you are in, make sure the average reader can understand the message you’re conveying. Even lawyers and doctors should use understandable language on their site.
Create a Human-Friendly Structure
The addition of articles, tables, listicles, and other digestible content forms is a great tactic to keep your audience engaged throughout the copy.
Exemplify Knowledge Instead of Pushing Products
Your website content should solidify your business as an industry expert. Not every page needs to be promoting a product.
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Delivering Business Results: Our Digital Marketing Case Studies
Keep Articles Focused
The last thing you want on your site is a compilation of monologues. Keep blogs and articles focused on one topic and implement the inverted pyramid model.
To make articles focused for a relevant audience, research the topic thoroughly and tailor the content to meet their specific needs and interests
Be Mindful of Your Competition
You don’t need to copy everything your competitor does with their site. In the case that you want to cover the same topic, make sure you do plenty of research to show your audience your business should be the trusted expert.
Always Review before Publishing
Proofread and then proofread once more. The last thing you want is a typo that sends a potential customer to your competition.
Conclusion
Understanding how to write website content can help you stand out from your competitors and build your brand. While there are many great online resources to help, you may still need guidance.
Our team at Comrade is happy to provide you with an honest content marketing overview to help set you up for success. Contact us for a no-obligation assessment.
Frequently Asked Questions
What skills should a content writer have?
A content writer should have a range of skills and a wide knowledge base to create engaging content. A content writer should possess research skills to develop new topic ideas, be communicative and good at time management, know the basics of search engine optimization and social media.
Is it difficult to write content for a website?
Writing compelling and informative content is one of the key components of any website's success, but the truth is that content writing is not as easy as it may seem. It may be challenging to work out what information would be the best to engage your audience and increase conversions. Everything comes with practice, though, and the more you write and test, the better your content will be.
What is an example of content?
Content writing can include writing articles and blog posts, scripts for videos and podcasts, writing content for social media platforms, such as stories on Instagram, feed posts on Facebook, tweetstorms on Twitter, etc.
Where can I find your company?
Comrade originates in Chicago, but we worked all around the United States. We can help your business grow and increase revenue whenever you are. We have offices across most major cities in the US. For example, we can offer digital marketing services in Portland or Kansas City. You can even find our internet marketing experts in Chicago! If you want to know more about our San Antonio digital marketing agency or find out how exactly we can help you, contact us via the phone or email.
About the Author
Tiffany Gabbay serves as Editor-in-Chief for Comrade Digital Marketing. Tiffany spearheads the editorial strategy for Comrade and its clients and oversees the production of high quality marketing copy designed to inform, delight, and above all, enlighten readers.
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