Velvetech’s previous website focused on features versus results. Plus, it had too many elements which diverted visitors away from calls-to-action that led to conversions. Additionally, they needed more content to compete for search traffic in order to drive and close more leads through their website.
- Clarify customer path to improve conversions from search and direct traffic
- Reinvigorate lead generation with targeted PPC campaigns on Google, Bing, and Facebook
- Expand the content by leaps and bound, which lead to a growth in search traffic by 122.75% over six months
- Quintuple ROI (Return On Investment) for organic search in only six months
- Optimize paid and organic lead generation process, which drove a 23.53% conversion rate on organic traffic and 10.91% on paid traffic