B2B websites have their own unique considerations, needs, and challenges. Therefore, it’s critical, when designing a B2B website, to ensure that it’s engineered to deliver on the specific goals and objectives of a B2B business. But what, exactly, are those goals? Read on to find out more and view some stellar examples of B2B websites that are built for success.
Simply put, a B2B is a business that partners with or sells to other businesses, rather than directly to consumers. With this in mind, the needs of a B2B website are far different from, say, a typical consumer-focused eCommerce website.
Typically, B2B businesses have a different, often longer sales cycle and the driving need is for their websites to serve as a tool to drive a steady stream of qualified leads that will, at some point in the very near future, convert into paying clients or long-term affiliate partners. What’s more, for many B2Bs, their website serves as an important support tool for their sales team or affiliate partners.
Below, we’ve highlighted some high-performance B2B websites that offer a combination of great design, quality UX (user experience), and seamless navigation through a buyers/lead acquisition journey.
Tungco is a global leader in tungsten raw materials manufacturing and distribution. With a multilingual interface, testimonials from satisfied clients, description of their specialization and processes and more, this website is definitely one of the best examples of how a B2B in any industry can serve as a powerful support tool for a company’s business development needs.
Quality Back Office offers outsourced accounting and CFO services for smaller companies. The company’s hallmark is its highly communicative nature and client accessibility. The website is optimized with an integrated chat feature to further enhance the user experience.
ThinkPiece Partners is a research agency focused on qualitative aspects of client challenges. The company’s high-performance website showcases its impressive case studies and proven multistep approach. Do you like this review? Have a look at TOP furniture websites.
United Capital Markets is a risk management advisory firm that has a crisp, optimized, high-performance website with easy navigation for clients. The intuitive design leads current and potential clients through a journey that answers their pressing questions and instills trust and confidence with the company.
This Illinois-based company provides marketing services for local businesses. The website is remarkable for its user-friendly interface and its simple, understandable menu options that lead prospects through all the proper channels.
Supplying artificial intelligence and robotic security systems for businesses, Cobalt Robotics is one of the hottest Silicon Valley startups to date. Its website was designed to seamlessly guide interested clients through a buyer’s journey while answering their pressing questions along the way. It’s no surprise that we’ve included this B2B website in our selection.
Azimuth is a human resource consulting company with a powerful website that can be utilized by both employers and potential candidates. The modern design and great structure make this website stand out from the competition for its ease of use.
RBN provides business insurance services. The website ensures that the service and products on offer are organized into logical structure clients can understand and from which they can derive real value.
This truck rental company’s website is noteworthy for its easy to use menu features and convenient interface. It also allows clients and potential clients to filter their searches based on category, application, and other useful criteria, seamlessly guiding them through the buyer’s journey.
Great website functionality and structure, Zen Supplies also engages clients about its services through blogs and podcasts.
Shopify is one of the best eCommerce platforms out there, allowing businesses to create their online store in a matter of days. With its modern design and user-friendly interface, it’s easy for companies to build an online business, regardless of industry. If you already have a Shopify store chek it using our SEO Shopify Checklist.
Slack is a top communications tool designed to help businesses streamline and track their internal communications and efforts.
Stripe’s eye-catching design distinguishes it from many other B2B websites out there. Intuitive design and high functionality provides customers a wealth of information about products and resources.
This file hosting service needs no introduction, but its website deserves a mention for its modern and engaging design, user friendliness and great website structure.
Asana helps companies monitor and manage their work internally. The website is compelling for clients and prospects who want to produce great results with transparency.
ClickUp, another great Project Management system allowing businesses to stay productive and organized, has a website with a modern design that engages prospects in real time.
This is a website for development framework and content management systems designed for business owners looking to build and manage their website with simplicity.
Zendesk provides support, sales, and customer engagement software for all sorts of business. A simple but elegant website design conveys Zendesk’s business ethos and guides prospects through the buyer’s journey seamlessly.
Grammarly is a useful service for businesses that produce content of all types. The AI-powered writing assistant not only checks grammar but actually helps write and develop content for businesses. The website successfully explains its service offering and what sets it apart from the competition.
Mailchimp is another email marketing and email automation tool in our selection of the best B2B websites and resources. The website clearly explains the service offering and walks potential clients through their options seamlessly. Mailchimp is one of the most used tools in Email marketing services.
This is a great example of a user-friendly, well-designed website. The platform offers a variety of social media management services for businesses and it’s incredibly easy to use.
Salesforce is the top CRM system in the world and for good reason. It founded the industry segment and is evolving every day. This simple, elegant website is highly client-oriented and it shows in the quality UX of its interface.
Through easy to navigate information blocks and a simple and understandable menu, this case management software’s website should be in your must-use file.
With a clean design and intuitive drop-down menus, this leading ERP system’s website presents as one of the best examples in the HR, finance and planning industry.
Hootsuite is another social media management platform that helps businesses connect various social media portals on one convenient platform. Its wide range of resources, educational courses and business versions are great for companies seeking a stronger social media presence.
This marketing automation platform is second to none. The website stands out not only for its modern and engaging design and intuitive website structure but for the wealth of information and resources it offers businesses.
Pics.io is a digital assets management platform. A simple, easy to use menu and a variety of services nearly explained are among the many useful features of this website.
Accenture needs no introduction but just because it’s a world-renown company doesn’t mean it’s website isn’t something to applaud as well. The consulting group offers innovative solutions to companies of all stripes and its informative website features an extensive yet easy to navigate menu tailored to a range of industries and services is key. The latest news and information about the corporate culture at Accenture are just some of the features that make this B2B website truly stand out.
This company specializes in experience management and has a user-friendly website to go along with its core mission. The easy to use interface and menu with numerous solutions on offer simplifies business processes for any type of organization.
This creative advertising agency has a really great website. All services are listed on the homepage, along with clients and links to social media. This makes it easy to not get “lost” on the website and find all the information you need quickly and easily.
This reputation management agency has a really unusual black-colored website with numerous special effects. It captures visitors’ attention and makes them actually want to discover more about the company, and, well, website!
This company provides financial services its website features many user friendly elements, an easy to navigate framework and opportunities for visitor interaction.
This AI-based quantitative research agency and platform has a website with a dark modern design. Simple yet informative, this is a great example of a useful business resource with a website that proves minimalism can be the right approach.
If you have a B2B business it’s important to remember that first and foremost, your website should be a useful business tool built for high performance and on current best SEO practices. If you would like to expand your current B2B website’s capabilities, or, if you are looking to build your B2B website from scratch, reach out to us and we’ll schedule a call. There is no obligation and we’ll be glad to discuss your business objectives and help guide you in the right direction!
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