B2B websites have their own unique considerations, needs, and challenges. Therefore, it’s critical, when designing a B2B website, to ensure it’s engineered to achieve the specific goals and objectives of a B2B business. But what, exactly, are those business goals? Read on to find out more and view some stellar examples of B2B websites that are built for success.
Business-to-business websites, also known as B2B websites, are marketing tools used to sell products or services online to other companies or organizations, not individual consumers.
Typically, B2B businesses have a different, often longer sales cycle. Their websites drive a steady stream of qualified leads that convert into paying customers or long-term affiliate partners. B2B websites are also important support tools for sales teams and affiliate partners.
Below, we’ve highlighted some high-performance B2B websites that offer a combination of great design, quality UX (user experience), and seamless navigation through a buyers/lead acquisition journey.
Tungco is a global leader in tungsten raw materials manufacturing and distribution. This business site is a great example of how a B2B in any industry can be a powerful tool for a company’s business and development needs. Its multilingual interface, detailed description of services, and testimonials clearly communicate Tungco’s value proposition.
Quality Back Office offers outsourced accounting and CFO services for smaller companies. The company’s hallmark is its highly communicative nature and client accessibility. The website is optimized with an integrated chat feature to further enhance the user experience and has a clear call-to-action button that guides users on how to get started.
ThinkPiece Partners is a research agency focused on qualitative aspects of client challenges. The company’s high-performance web design showcases its impressive case studies and proven multistep approach. Do you like this review? Have a look at TOP furniture websites.
United Capital Markets is a risk management advisory firm that has a crisp, optimized, high-performance website with easy navigation for clients. The visually appealing and intuitive design leads visitors through a journey that answers their pressing questions and instills greater trust and confidence in the company.
This Illinois-based company provides marketing services for local businesses. The website has a strong hero image and minimalist design that’s user-friendly. Its simple features and clear menu options lead visitors through the necessary steps to achieve what they need to.
Supplying artificial intelligence and robotic security systems for businesses, Cobalt Robotics is one of the hottest Silicon Valley startups to date. Given the nature of the business, its B2B web design accommodates more text than other sites on this list, however, this never detracts and still supports an uncluttered layout.
Azimuth is a human resource consulting company with a powerful website that can be utilized by both employers and potential candidates. The creative design elements and great structure make it stand out from competitors. It also has clear contact details on the home page, which is always advisable to ensure site visitors can call without any hassle.
RBN provides business insurance services. Its unique value proposition on the home page ensures site visitors can instantly identify its value proposition. RBN’s services are also organized in a logical structure that’s easy to understand.
This truck rental company’s website is noteworthy for its easy to use menu features and convenient interface. It also allows clients and potential clients to filter their searches based on category, application, and other useful criteria, seamlessly guiding them through the buyer’s journey.
Zen Supplies B2B web design is a great example of how to use white space. Its functional minimalism draws the eye to the most important page aspects, like the light green “request a demo” button. The company also engages its target audience with content marketing in the form of blogs and podcasts.
Shopify is one of the best eCommerce platforms out there, allowing businesses to create their online store in a matter of days. With its modern design and user-friendly interface, it’s easy for companies to build an online business with all kinds of multimedia elements, regardless of industry. If you already have a Shopify store, check it using our SEO Shopify Checklist.
Slack is a top communications tool designed to help businesses streamline and track their internal communications and efforts. Its home page does an impressive job outlining its key services and appealing to the different target audiences (See: the “customer photographs.”)
Stripe’s eye-catching design distinguishes it from many other B2B websites out there. Intuitive design and high functionality provides customers a wealth of information about products and resources.
While this popular file hosting service needs no introduction, its site design deserves a mention for its visual appeal. Scroll down the homepage, and you’ll see a clear pricing plan and customer reviews that further nudge visitors down the sales funnel.
Asana’s site design immediately addresses its target market’s key pain point with the text, “keep your team coordinated, wherever you are.” Its “try for free” call to action button is also a smart way to generate leads. The website is compelling for prospects who want to produce great results with transparency.
ClickUp is another great Project Management system allowing businesses to stay productive and organized. Instead of explaining everything with loads of text, its hero video succinctly demos how the software works.
This is a website for development framework and content management systems designed for business owners looking to build and manage their website with greater simplicity. While not the most creative, its design has so much space and is a good example of how negative space can be used effectively on homepages.
Zendesk provides support, sales, and customer engagement software for all sorts of business. A simple but elegant website design conveys Zendesk’s business ethos and guides prospects through the buyer’s journey seamlessly.
Grammarly is a useful service for businesses that produce content of all types. The AI-powered writing assistant not only checks grammar but actually helps write and develop content for businesses. The website successfully explains its service offering and what sets it apart from the competition.
Mailchimp is another email marketing and email automation tool in our selection of the best B2B websites and resources. The website clearly explains its service offering, while its pricing plan page offers much further detail than most about what’s included in each pricing tier. Mailchimp is one of the most used tools in Email marketing services.
This is a great example of a user-friendly, well-designed website. The platform offers a variety of social media management services for businesses and it’s incredibly easy to use. Its call-to-action buttons are strategically a different color to entice visitors to engage with the product.
Salesforce is the top CRM system in the world and for good reason. It founded the industry segment and is evolving every day. This simple, elegant website is highly client-oriented and it shows in the quality UX of its interface.
Through easy to navigate information blocks and a simple and understandable menu, this case management software’s website should be in your must-use file. It’s another powerful example of how to use white space.
With a clean design and intuitive drop-down menus, this leading ERP system’s website presents as one of the best examples in the HR, finance and planning industry.
Hootsuite is another social media management platform that helps businesses connect various social media portals on one convenient platform. Its wide range of resources, educational courses and business versions are great for companies seeking a stronger social media presence.
This marketing automation platform is second to none. The website stands out not only for its modern and engaging design and intuitive website structure but for the wealth of information and resources it offers businesses.
Pics.io is a digital assets management platform. A simple, easy-to-use menu and a variety of services explained in further depth are among the many useful features of this website.
The consulting group offers innovative solutions for all types of companies. Its interesting design elements, i.e., animated graphics and slideshow hero image, create dynamism on an otherwise text-heavy homepage. Furthermore, the latest news and information about the corporate culture at Accenture are additional features that make this B2B website truly stand out.
This company specializes in experience management and has a user-friendly website to go along with its core mission. The easy to use interface and menu with numerous solutions on offer simplifies business processes for any type of organization.
This creative advertising agency has a really great website. All services are listed on the homepage, along with clients and links to social media. There’s no chance of visitors getting lost because they can easily and quickly find all the information they need.
This reputation management agency has a really unusual black-colored website with numerous special effects. It captures visitors’ attention and makes them actually want to discover more about the company, and, well, website!
This company provides financial services its website features many user friendly elements, an easy to navigate framework and opportunities for visitor interaction.
This AI-based quantitative research agency and platform has a website with a modern and dark design. Simple yet informative, this is a robust example of how a website can be a useful business resource for business leaders.
This trusted computer software company powers much of the world’s creative industries. The contrast between the plain background and bright hero image immediately compels visitors to explore further. It also offers clients the option to “buy now” or opt for a “free trial.” This is a good B2B web design example of how strong design and imagery can encapsulate what a brand is about.
Atlassian’s website is truly different from the rest. Instead of focusing on a symmetrical hero banner with balanced elements, it states exactly what it does with bold text. Sometimes less is more, and the simplest design solutions work best.
B2B eCommerce portals are used to manage wholesale shipping. IBM is a leading technology corporation with one of the best B2B portals. Its horizontal menu effectively categorizes products and services, while the hero banner draws attention to its latest value proposition.
eWorldTrade is one of the fastest growing online wholesale B2B marketplace with innovative features specially developed for traders. What stood out to us about this portal is the use of color to direct the viewer to take action on a very busy home page. It also has a useful lead capture form on the right-hand side.
Our list wouldn’t be complete without this eCommerce giant. We like Amazon’s clear call to action and the pricing placement below the “sign up” button. It makes selling seem easy. The home page is well-designed, with a simple menu that allows businesses to sign up and get the information they need about the selling process.
If you have a B2B business, your website should be a powerful service hub that is optimized with current SEO best practices. If you want to expand your current B2B website’s capabilities or are looking at building a B2B website from scratch, then reach out to us for a no-obligation free consultation! our B2B digital marketing agency will gladly discuss your business objectives and how we can develop the best website for you!
An industrial or capital goods brand (abbreviated B2B brand or B-to-B brand) is a brand for business-to-business sales.
A few examples of B2B are manufacturing materials, clothing, automotive parts, and semiconductors. In transactions between businesses, these materials can be exchanged.
The following categories will help you understand the different types of business customers found in B2B markets: producers, resellers, governments, and institutions.
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