American Marketing & Publishing

American Marketing & Publishing Rebranding and Website Redesign

About This Project

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AMP, an Illinois-based digital and traditional marketing & advertising company, contacted us here at Comrade to help design and develop a new, modernized website as well as rebrand and update the company’s imagery.

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Challenges

AMP is unique in that their customer base consists of small and local businesses who use print and online mediums for advertising and marketing. It was important for the new website to be structured in a way that both AMP team members and their customers could navigate and easily identify the best solution for their business.

As a secondary but equally important feature, the site needed to help facilitate understanding for new employee prospects on the culture and purpose of AMP.

Solutions

The new-look produced for this brand new website was coupled with a very user-intuitive design while keeping accessibility in mind. The information architecture of the site allows users to move into a carefully laid out sales funnel for maximized conversions.

The site serves as both the face of the company and as a marketing tool for their salespeople.

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