What Is Cryptocurrency SEO?
A report by Fidelity predicts seven out of ten institutional investors will buy a cryptocurrency for their company or clients’ portfolios in the near future. Mainstream acceptance, the rise of NFTs, and investments by private equity billionaires like David Rubenstein indicate cryptocurrency, like gold, is here to stay. The digital currency market is expected to grow to 2.2. billion USD by 2026, and its touted longevity looks promising for businesses in the cryptocurrency industry.
SEO for cryptocurrency can help crypto companies attain more traffic, drive client growth, sales, and referrals to their cryptocurrency sites. Because the web is over-saturated, crypto companies need to ensure their digital marketing SEO gains the trust of search engines and is finely tuned to their target audience.
Do Crypto and Blockchain Even Need SEO to Succeed?
Under normal circumstances, businesses can’t reach their peak without search engine optimization. It’s challenging enough as it is for eCommerce businesses to stand out on the web — competition is fierce and content saturation is ripe. Major digital players like Google and Facebook banning cryptocurrency and initial coin offering (ICO) advertisements to protect naive investors have compounded this challenge for cryptocurrency companies.
As of August 2021, Google announced a new policy permitting advertising for US-based crypto wallets registered with FinCEN. This appears like a positive move, but for medium to long-term results, the only way to overcome the cryptocurrency ban within online advertising is to utilize blockchain SEO strategies within traditional digital marketing frameworks.
The blockchain industry needs to invest in search engine marketing because currently promoting cryptocurrency websites clearly has limitations. An effective SEO strategy will rank your cryptocurrency at the top of search engines and improve organic SEO traffic for cryptocurrency keywords. Quality traffic means quality leads and more customers, which ultimately increases the revenue of your crypto business.
The blockchain industry needs to invest in search engine marketing because currently promoting cryptocurrency websites clearly has limitations.
Opportunity also exists through search engine optimization for the cryptocurrency industry to build back trust tarnished by ill reputable crypto businesses with misleading practices. An esteemed cryptocurrency marketing agency will refine your keyword research and blockchain SEO for sustainable results.
Crypto SEO Know-Hows for Cryptocurrency Sites
Crypto keyword research, technical SEO, link building, content optimization, and analytics are business world basics needed to bring in the highest quality traffic and rank high on search engines.
Keyword Research for Search Engine Optimization
Keyword research is the linchpin to crypto advertising and customer growth. The first step towards improving organic traffic is understanding which crypto keywords your target audience uses when they’re searching for your services or products in your cryptocurrency niche. Keyword research usually takes place in the early stages of cryptocurrency website and campaign development.
Leading SEO plugin YOAST defines keyword/s as “the search term you want to rank for on [cryptocurrency website pages].” When people Google crypto keywords, your cryptocurrency-related website will rank higher than other sites without highly competitive keywords. Keyword research helps drive quality crypto SEO traffic, ideate content production, and optimize cryptocurrency website pages.
When conducting keyword research, you’ll want to find relevant keywords to the cryptocurrency market within your niche. A qualified crypto SEO strategist can help you finesse the finer details of blockchain SEO, but on the whole, you should determine:
- Focus keywords: A word or phrase you want your cryptocurrency website pages to be found for in Google. For example, “blockchain”, “Bitcoin” or “Dogecoin”.
- Long-tail Keywords: These are specific and focus on a cryptocurrency niche. For example, “best digital currency mining software”. The longer and more specific your long-tail keywords are, the easier it will be to rank for them, as there’s less competition.
These crypto SEO keywords should be used in your crypto website structure (including on-page and off-page SEO), and content creation to boost your cryptocurrency website’s organic traffic.
Link Building for Organic Traffic
Link building bodes well in a cryptocurrency market mired by dubious ‘get-rich-quick’ schemes because it builds credibility and authority, both of which are factors in search engine ranking. In digital marketing, it is one of the more traditional SEO methods that require getting other websites to link back to your website.
For many, it is a tedious aspect of SEO strategy because it takes time. Firstly, not all links are equal: A link from high authority sites like Bloomberg or Time has a greater impact than a link from a new website. Secondly, you will need to build relationships with other websites, thought leaders, brands, and bloggers to receive referral traffic.
The best way to achieve a strong backlink profile is to first publish quality content that others are inspired to share. Another way is to get high authority platforms to syndicate your content, whether it’s an influencer, lauded publication, or other cryptocurrency-related websites. An experienced digital marketing agency can assist with this SEO technique, as they have the tools to analyze which platforms provide the highest crypto SEO ranking.
The best way to achieve a strong backlink profile is to first publish quality content that others are inspired to share.
Content Optimization for Search Engines
By now, everyone is familiar with the phrase, “content is king”. While click-bait articles are popular, consumers have grown wise to this sketchy cryptocurrency SEO tactic. Needless to say, thin or sensationalized content doesn’t always produce promising results.
An SEO strategy with real ROI will have a content strategy that focuses on creating and publishing in-depth, original, and high-quality content. Resourceful content should boost your online presence and bring in more traffic because it provides value and matches SEO crypto and blockchain keyword searches on Google.
When most speak of content, there’s a tendency to delve into crypto SEO techniques, which are necessary and relevant, but there’s also no point in following technicalities if you’re not connecting with readers. The conceptual point of digital marketing content is to match intent according to the buyer’s journey.
All keyword queries can be divided into three types:
- Navigational Queries: These are used to find specific brands, products, or services. Users already know what they want and need to find out where to get it.
- Informational Queries: This is when a user is looking for certain information. For example, “how does the crypto business work?”
- Transactional Queries: At this stage, a user wants to execute a transaction. For example, “buy crypto”.
While all content should be optimized for cryptocurrency SEO, it should always correlate with a certain point in the sales funnel and have a strong call to action. You can have content optimized for blockchain SEO, but if it doesn’t address users’ intent, it will be useless.
Analytics for Continuous Improvement
Agile and effective digital marketing uses analytics to assess progress. Without analytics, you can’t see which cryptocurrency SEO strategies and crypto website contents are performing well. Analytics helps cryptocurrency companies gauge which channels have the best engagement, which content is driving quality SEO traffic, and if your website is ranking high.
Google Analytics, for example, provides heaps of data about your customers and search engine presence, which when properly applied, helps you make informed decisions about your digital marketing strategy and budget. You can tweak and improve the content of crypto sites to make your business high ranking and get more sales. The biggest advantage is identifying strengths and weaknesses for optimum performance.
Cryptocurrency SEO Mistakes
A new cryptocurrency startup and even established blockchain businesses may struggle with crypto SEO. When new clients come to us with their poor-performing cryptocurrency site, we commonly see the following:
Lacking Website Structure
A great website structure creates a fantastic user experience. Humans are hardwired for cognitive equilibrium, which the Britannica Encyclopedia defines as “a state of balance between individual’s mental schemata, or frameworks, and their environment.” In the context of a website, it means users expect to navigate and find things easily.
After all, what is the point of a website? To find out more information about a company or product and make a purchase or request their services. From the layout to the copy, design, and page titles — everything should be geared towards this business-related goal. A good website will implement crypto SEO, group topically related content together, and keep things simple in an organized a logical way.
Think about it this way: If you were a new visitor to your website, would you be able to understand what your crypto product or service is about? Is the process to purchase clear? Can a user contact customer service if they need to? In addition, your website should also work across all devices and be mobile-friendly, especially since 97% of Americans own cell phones.
Incorrect Application of Keywords
Using keywords incorrectly will negatively impact cryptocurrency SEO. The web is a competitive arena, so beyond keyword research, you need to understand what other businesses are ranking for. Knowing where your competitors sit helps to identify quick wins and signals whether you are using the same keywords.
Cryptocurrency SEO is a delicate balance because even though some keywords are popular if they’re already in use on many sites, it will be more difficult to rank in search engine result pages (SERPs). Keywords with high search volume are great, but keywords with high search volume and low competition are the holy grail of digital marketing.
Another common mistake we encounter is not using enough keywords. Now, there’s a difference between cramming unrelated keywords repetitively in copy and using a group of related keywords. Every year, Google’s algorithms improve their understanding of context, so the more related keywords you include, the better.
Cryptocurrency SEO is a delicate balance
Avoiding Blogging
Some clients don’t consider themselves content creators or writers and dread the thought of having to blog. Of course, this can easily be outsourced to a digital marketing agency. Blogging boosts cryptocurrency SEO quality by establishing your website as a relevant answer to customer questions and connects your business to its ideal audience.
Research indicates that companies with blogs have an average of 67% more monthly leads than companies that don’t. Blogging also keeps websites current. Search engines are picky and don’t provide users with outdated websites, so regularly publishing signals that your website is alive with fresh content. Blogs with strategic cryptocurrency SEO give algorithms reason to index your site more often, improving your presence on their radar over time.
Building authority online also helps with backlinking and internal linking. Crypto businesses can’t really engage in traditional advertising, so the only other way to reach potential customers is to share valuable content online and build brand awareness, which indirectly advertises products and services. Content marketing has always been about brand amplification, which perfectly meets the needs of crypto businesses that want to make their mark online.
Conclusion
Focusing on cryptocurrency SEO strategies like keyword research, link building, content publishing, and analytics will bring in more sales, and establish you as an authority in your industry. We know SEO can be difficult on your own, which is why we have a team dedicated to SEO search engine strategy. Crypto businesses in San Francisco that work with us at Comrade Digital Marketing achieve quality traffic and revenue growth. Why not try our free SEO audit?
Where does your digital marketing firm operate?
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