About This Project

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Velvetech is a custom software development shop that provides robust technology solutions for established enterprise companies as well as growing startups & SMBs (Small & Medium-sized Businesses). They provide technology solutions ranging across software development, mobile & web apps, and IT services that deliver proven results.

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Project Challenges

Velvetech’s previous website focused on features versus results. Plus, it had too many elements which diverted visitors away from calls-to-action that led to conversions. Additionally, they needed more content to compete for search traffic in order to drive and close more leads through their website.

Project Solutions

  • Clarify customer path to improve conversions from search and direct traffic
  • Reinvigorate lead generation with targeted PPC campaigns on Google, Bing, and Facebook
  • Expand the content by leaps and bound, which lead to a growth in search traffic by 122.75% over six months
  • Quintuple ROI (Return On Investment) for organic search in only six months
  • Optimize paid and organic lead generation process, which drove a 23.53% conversion rate on organic traffic and 10.91% on paid traffic
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