Signature Metal Works

Signature Metal Works

About This Project

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Peter Symovonyk founded Signature Metal Works (SMW) in 2008 to combine his love of metal fabrication with art photography. Customers use his custom metal work designs for stairway rails, window guards, balconies, and commercial projects.

Peter is a third-generation welder, and now the fourth generation joined him in this family business.

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Project Challenges

While SMW does beautiful work, the previous website did not convey the beauty and brilliance that Peter and his children devoted to each project. Additionally, their site did not generate enough search traffic to drive new business.

Project Solutions

  • Redesigned the website to give it a modern look that reflected SMW’s beautiful metalwork projects
  • Built a better content site architecture to help convert more website visitors to clients
  • Optimized the website for search traffic
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