Consulting

MNA Quality Consulting

  • Content Marketing
  • DIGITAL MARKETING
  • SEO
  • WEBSITE DESIGN

About This Project

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MNA is a Calgary-based electrical, mechanical, and structural engineering consulting group that provides clients with complex engineering solutions through applied engineering processes.

NUMBERS

Engineering consulting group partners with Comrade to achieve sustained growth

conversion rate improved24%
bounce rate decreased47.5%

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challenges

Past marketing efforts fell short; client needed a reliable team & robust marketing strategy to increase its revenue

MNA’s previous efforts to grow its consultancy fell short due to a lack of technical expertise in SEO, web design, and other powerful outbound digital marketing strategies. The client needed a trustworthy partner with a proven track record of success in growing B2B consulting firms through online marketing.

SOLUTIONS

SEO, UX & new website converge to provide a truly holistic solution for growth

After analyzing the data from our comprehensive research report for MNA, we set out to create a marketing strategy based on the client’s ideal buyer persona and to solve its pain points. With this in mind, we developed a new website optimized for SEO, with rich UX. To ensure organic traffic and conversions, we also incorporated SEO and a comprehensive content marketing campaign.

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