Based in Minneapolis, the Metropolitan Skin Clinic provides personalized care for patients of all ages and skin care requirements. The clinic’s goal is to educate patients on proper skin care and provide a range of solutions including but not limited to vein treatment, skin cancer surgery, pediatric dermatologic treatment, and more.
With a solid reputation in the community, Metropolitan came to Comrade seeking a true growth partner. The client could not scale the way it hoped to by word of mouth and local advertising alone. Most of all, Metropolitan knew that it needed to differentiate itself from multiple competitors in this oversaturated market. To achieve the kind of reach worthy of this world-class skincare clinic, the client knew it needed a data-drive marketing campaign run by experts in growing midsize businesses.
We completed a comprehensive research audit analyzing the client’s competitive landscape, target market and current web ranking. Leveraging this data, we designed a marketing strategy that would strategically market to Metropolitan’s ideal clientele. Our strategy consisted of creating a new website with proper UX, and site features optimized for SEO and conversions, and a full digital campaign complete with ongoing content marketing, Search Engine Optimization and PPC campaigns.
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