Manufacturing

DynamiQ

Website Design Website Development

About This Project

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Dynamiq is the first company in the superyacht industry to introduce luxury, customizable yacht sales via an online medium. Dynamiq is the first to offer an online configurator, allowing the yacht to be easily and transparently customized down to the last detail.

NUMBERS

With its fresh website design and high levels of functionality, Dynamiq is now poised as a leader in the modern-yachting industry

Conversion rate improved38%
Increase in average time spent on the website2.5X
Organic Traffic increased2X

challenges

The luxury yacht market was a closed industry for decades. We needed to design a site that makes multimillion dollar purchases as seamless and attractive as the very yachts themselves

Our goal was to showcase luxury, high-ticket yachts in an approachable manner, marketed to the most discerning, high-networth clientele. We needed to not only craft a refined, elegant-looking website, but one with a high level of technical functionality to pique clients’ interest and inspire action.

SOLUTIONS

Comrade Web Development Team Tapped by Luxury Yacht Retailer

After a thorough client discovery, and using the brand’s ethos as our guiding light, Comrade Digital Agency designed Dynamiq’s website, creating an enhanced user experience for ideal browsing and customization.

RESULTS

A fresh, luxurious website replete with high levels of functionality and interactive features, all underpinned with a robust SEO framework for maximum searchability

An integral part of our web development project was to develop an intuitive, easy-to-navigate configurator, allowing prospective clients to craft their ideal yacht. Much like a car configurator works on automotive websites, Comrade crafted a similarly breezy, interactive experience for luxury yachts. Most importantly, the website is purpose-driven, and built to convert visitors into clients.

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