Local SEO is a branch of search engine optimization that focuses on optimizing a website, so it pops up in local search results. It’s of particular importance for brick-and-mortar stores in specific towns, cities, and states as it helps people searching online to find information about businesses, (literally) driving them closer to making a purchase. […]
Why it’s important to understand the risks of digital marketing When it comes to digital marketing for eCommerce, a large amount of time and money is invested in the hopes of reaching a wider audience and improving sales. With this investment comes a degree of risk, and, naturally, we want to know what we are […]
